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The Smile Club: Enhanced Patient Care and Dental Practice Growth

By: Debbie Seidel-Bittke, RDH, BS

February 27, 2024

Teeth Whitening Mrs Arizona America

Ensuring a healthy, beautiful smile is not just about routine dental hygiene appointments; it’s about fostering lasting relationships between patients and dental care providers. At Dental Practice Solutions, we’re committed to revolutionizing the way patients experience dental care through our innovative Smile Club patient loyalty program.

The Smile Club isn’t just another patient membership program but it’s a gateway to a comprehensive dental experience designed to benefit both patients and dental practices alike. Let’s delve into how The Smile Club can transform your dental practice into a thriving business and elevate your patient care.

Less Last-Minute Cancellations

Last-minute cancellations not only disrupt your schedule but also the efficiency of your dental practices. Implementing The Smile Club, less open holes in your schedule. Members ofThe Smile Club agree to 1. Pre-schedule their future hygiene appointments and, 2. They agree to call during business hours 72 hours in advance when they do need to change an appointment.

 In return patients receive one free whitening pen at their routine hygiene appointment and a discount on all other whitening products they may buy.

This proactive approach not only reduces the occurrence of cancellations but also fosters a sense of accountability and mutual respect between patients and dental professionals. Your patients are most likely looking for a way to brighten their smile so why not accommodate this desire by offering teeth whitening products as an incentive.

More Hygiene Appointments Scheduled

Maintaining optimal oral hygiene is paramount to preserving the health and appearance of your smile. Patients who become members of The Smile Club are prioritizing preventive care, which minimizes the need for invasive restorative procedures in the future.

Your patients enrolled in The Smile Club feel like a VIP. These are patients who feel loyalty to your dental practice. They are happy to be a part of your dental family. Happy patients remain patients for many years. Happy patients refer their friends and family to your office.

More Cosmetic Cases

Your patients’ smile is their signature, and as a provider of The Smile Club, you have an opportunity to understand your patient’s smile desires. A 1st step to helping your patients enroll in The Smile Club is having every new patient complete a Smile Evaluation. Every adult patient should also complete the Smile Evaluation annually. 

Seldom does anyone see their dentist and they are asked, for example: “Mr. Jones, What is one thing you want to change about your smile?”  Do you offer a smile evaluation to each patient so you understand their smile desire?

Usually, offices “think” they are too busy to “ask” patients what they would like their smile to look like.

Let’s flip this negative connotation of “My dentist always finds something!” or “It costs a lot of money every time I see my dentist!” into a positive experience where patients enjoy coming to your dental office.

“Let’s make dental appointments a pleasure not a pain!”

In addition to these tangible benefits, when your patients join The Smile Club they  become part of a supportive community dedicated to promoting oral health and overall well-being. Your proactive approach gives patients a special feeling like you care about them as a person and not just a tooth or a way to make money! How many times do patients “think” doctor is funding their next vacation home or European vacation?!

Use The Smile Club as a way to help patients take control of their total health and embrace the transformative power of a beautiful smile.

At Dental Practice Solutions, we believe that every smile has the potential to light up the world. 

Benefits of The Smile Club:

  1. Grows New Patient Numbers
  2. Builds Loyal Patients
  3. Reduces Last-Minute Cancellations
  4. BOOSTS Cosmetic Cases
  5. Adds a 70k + Net Profit Annually (No additional patients or overhead!)
  6. More Teeth Whitening Services Without the Chair time

*Let us show you how to grow your dental practice at least 70k this year without working more days, see more patients or increase your overhead!

Book a call today or inquire about The Smile Club. 

Posted in Business of Dentistry, Cancellations, Continuing Care, Dental Hygiene Appointment, Dental Hygiene Coaching, Dental Hygiene Department, Dental Hygiene Department Services, Dental Hygiene Patients, Dental Hygiene Services, Dental Hygiene Services, Dental Hygiene Treatment, Dental Patient

Dental Hygiene Patient Reactivation Simplified

By: Debbie Seidel-Bittke, RDH, BS

February 1, 2024

 

 

Reactivating patients is essential for building a thriving patient base and maintaining an effective hygiene program. A significant number of patients will inevitably lapse from their regular appointments, making it imperative to reactivate them for preventive care.

Dental Practice Solutions has worked with dental offices for over 20 years to get patients back on their schedule. The *Smile Club strategy has equipped thousands of dental offices with a  cost-effective strategy to acquire new patients and re-engage patients who are overdue for their hygiene appointments or inactive.

Reactivating unscheduled hygiene patients is akin to acquiring new patients, and sometimes even better, given their existing trust in your dental practice.

Reactivation efforts often face hurdles:

  • Only 10% of emails receive attention.
  • Postcards often end up discarded.
  • People tend to ignore calls from unfamiliar numbers.

How can you effectively reconnect with unscheduled patients? 

How can you prompt patients to respond to your emails, answer your calls, or engage with text messsage you send?

One Tip:

Utilize text messaging (SMS) automation, also known as “digital reactivation,” to reach hundreds or thousands of patients with the push of a button on your computer patient engagement software.

It’s a fact that over 90% of adults keep their mobile phones nearby at all times, and 98% of text messages reach their intended recipients. Moreover, 90% of these messages are read within three minutes of receipt.

Digital reactivation complements your existing reactivation methods. Integrate text messaging into your patient reactivation strategy.

If you don’t have a reactivation program yet, consider joining one of our monthly Power Hours which you can attend virtually by registering and using a ZOOM link. (see below information to get the registration link). By adopting the reactivation program we created many years ago called *The Smile Club and incorporating digital reactivation tips, you will yield positive outcomes. Less patients go MIA.

Many dental practices leveraging digital reactivation and *The Smile Club system have welcomed back up to 90 patients per month through this proven system. Set a goal to reactivate at least 20 overdue hygiene patients each week.

Simple and effective tips for digital reactivation.

Use HIPAA Compliant Software:

  • For digital reactivation, opt for a HIPAA compliant software separate from your dental and two-way texting platforms.

Craft Offers and Text Messages:

  • Experiment with different campaigns and messages to gauge effectiveness. Offer incentives and create urgency to prompt action.
  • *The Smile Club (patient incentive system) has proven for many years to be beneficial in reactivating overdue hygiene patients.
  • *Read below to find out more about The Smile Club

Personalize Your Message:

  • Personalize messages with the patient’s name and include your practice name. Choose a sender (A real person’s name): a team member, hygienist, or the doctor- owner, to enhance engagement and track your responses to messages you send.

Implementation:

  • Designate someone within your dental practice to oversee hygiene patient reactivation. This means your patients are more likely to be scheduled for future hygiene appointments.

By implementing these strategies, you can enhance your reactivation process and foster patient retention. 

Book a call to learn more about *The Smile Club and patient reactivation. *The Smile Club also grows new patient numbers and grows cosmetic case acceptance.

Call us to learn more:  623-252-1941. Or drop us a quick note.

Explore methods for attracting and retaining high-quality patients. Consider attending one of our Power Hours each month.

Grab a free resource and you will be on our list to be notified when we have our next Power Hour.

Click and Grab a Resource Here.

*The Smile Club. Would you like to learn more about our Patient Rewards, Reactivation System using The Smile Club? Book a quick call and we will show you how it works.

Posted in Dental Hygiene Appointment, Dental Hygiene Coaching, Dental Hygiene Recare, Dental Hygiene Services, Dental Patient Retention

Navigating Dental Practice Management in Arizona

By: Debbie Seidel-Bittke, RDH, BS

December 12, 2023

The thriving state of Arizona has become a hub for innovative healthcare practices, and within this landscape, the significance of Dental Practice Management has never been more evident. Efficient management is the bedrock upon which successful dental practices are built, and dental professionals in Arizona are navigating this intricate terrain with the guidance of expert dental consultants. In this comprehensive exploration, we delve into the nuances of dental practice management in the Grand Canyon State, shedding light on the role of consultants in shaping successful practices.

The Dynamic Landscape of Dental Practice Management

Dental practices in Arizona are not merely clinics; they are dynamic entities navigating the ever-evolving landscape of healthcare. The role of dental practice management in Arizona extends beyond administrative tasks; it encompasses strategic planning, operational efficiency, and a keen understanding of the local healthcare ecosystem.

Arizona’s unique demographic mix and evolving healthcare regulations demand a nuanced approach to dental practice management. From optimizing patient flow to ensuring compliance with state regulations, dental practices need to synchronize various elements seamlessly. This is where dental management consultants play a pivotal role.

Strategic Partnerships: Leveraging Dental Management Consultants

In the realm of dental practice management, collaboration with dental consultants has emerged as a strategic imperative. These consultants bring a wealth of experience and insights, offering tailored solutions to address the specific challenges faced by dental practices in Arizona.

As dental professionals navigate the complexities of running a successful practice, dental management consultants serve as trusted advisors. They provide strategic guidance on streamlining operations, enhancing patient experiences, and implementing cutting-edge technologies. Through meticulous analysis, consultants identify areas for improvement and help practices unlock their full potential.

Operational Excellence: A Key Tenet of Dental Practice Management in Arizona

Operational excellence is a cornerstone of successful dental practices in Arizona. From appointment scheduling to inventory management, every aspect of operations contributes to the overall patient experience. Dental Practice Management in Arizona revolves around achieving a delicate balance between efficiency and quality of care.

Consultants specializing in dental practice management bring a fresh perspective to operational challenges. They introduce innovative systems and processes that not only enhance efficiency but also elevate the standard of patient care. By optimizing workflows and implementing best practices, these consultants empower dental practices to thrive in a competitive healthcare landscape.

Patient-Centric Approach: A Paradigm Shift in Dental Practice Management

The heart of dental practice management lies in delivering exceptional patient care. Arizona’s dental practices are witnessing a paradigm shift, with a growing emphasis on a patient-centric approach. Beyond clinical expertise, patients seek personalized experiences and a supportive environment.

Dental management consultants play a crucial role in facilitating this shift towards patient-centric care. They assist practices in implementing communication strategies, training staff in empathetic patient interactions, and leveraging technology to enhance the overall patient journey. In a state where healthcare consumerism is on the rise, a patient-focused approach is not just a choice but a necessity.

Technological Integration: A Catalyst for Advancement in Dental Practices

In the digital age, technology has become a catalyst for advancement in dental practices. From digital records management to telehealth solutions, the integration of technology is reshaping the landscape of Dental Practice Management in Arizona. However, the adoption of technology comes with its own set of challenges, including staff training and ensuring compliance with industry standards.

Here, dental consultants step in as guides, helping practices navigate the complex terrain of technological integration. They assess the specific needs of each practice, recommend suitable technology solutions, and oversee the implementation process. This ensures that dental practices in Arizona stay at the forefront of innovation while maintaining operational efficiency.

The Future of Dental Practice Management in Arizona: A Roadmap Ahead

As Arizona’s healthcare landscape continues to evolve, the future of dental practice management holds both challenges and opportunities. Dental management consultants will play an increasingly integral role in guiding practices through these changes. The key lies in adaptability, continuous improvement, and a commitment to delivering exceptional patient care.

In conclusion, Dental Practice Management in Arizona is a multi-faceted journey that demands strategic thinking and operational finesse. The collaboration between dental professionals and dental consultants is not just a partnership; it’s a roadmap to success in an ever-changing healthcare environment.

For those looking for guidance on navigating the complexities of dental practice management in Arizona, Dental Practice Solutions stands as a beacon of expertise. As a trusted ally, we empower dental practices to not only survive but thrive in the dynamic landscape of Arizona’s healthcare industry.

  • Doctor, are you happy with the dollars in your bank account?
  • Do you wish your insurance reimbursement was more?
  • Does this reimbursed amount pay for your hygienist’s hourly wage?
  • Is your hygiene department production 20% – 30% of your total production?

If you feel any type of stress as you read these questions, please understand that I created a solution JUST for you.

BOOK a quick call so I can tell you more.

Only 10 offices are going to participate in this hygiene department training.  It begins Feb 6 and ends May 5, 2024. Attendance is by application only!

When you begin today, December 2023, you receive over 4 months of the same tuition as the 3-month training.

BOOK HERE

 

Posted in Dental Hygiene Department, Dental Hygiene Department Services, Dental Hygiene Patient Exams, Dental Hygiene Recare, Dental Hygiene Services, Dental Hygiene Survey, Dental Hygiene Training, Dental Implants

Holistic Patient Care and Case Acceptance in the Dental Hygiene Department.

By: Debbie Seidel-Bittke, RDH, BS

October 30, 2023

Dental Hygiene Appointment. A holistic approach.In the ever-evolving realm of dentistry, the dental hygiene department stands as a pivotal force in transforming patient care.

This blog delves into the transformative role of dental hygienists within the dental hygiene department, focusing on their contribution to enhancing case acceptance and overall patient well-being.  Continue reading and explore how dental hygienists play a central role in providing holistic care, identifying conditions like sleep apnea, TMD, empowering patients with knowledge about the mouth-body connection,  fostering a strong patient-clinician partnership.

Discover how these strategic measures are shaping a new paradigm in dentistry, ultimately driving higher case acceptance rates and improving the quality of patient care.

Our overarching message must be, “Optimal Oral Health Leads to a Longer, Healthier Life.”

From early identification of conditions like sleep apnea to empowering patients with knowledge about oral inflammation and how it plays a key role in their total health, the contributions of the dental hygiene department are shaping a new paradigm shift in our dental profession.

Continue reading about the transformative impact of the dental hygienist department to in enhance patient care, improve patients total health, and boost case acceptance.

Dental hygienists in the twenty first century no longer JUST clean teeth! They are a partner with their patients in the early detection and treatment of oral inflammation, offering patients a holistic approach to oral care. They are like a mini-associate to the dentist helping to increase case acceptance.

First Line of Defense: “Creating a Longer, Healthier Life:”

Dental hygienists often serve as the patients’ initial point of contact during dental appointments. Their unique position allows for close interaction with patients, enabling them to gather vital information and conduct preliminary assessments.

This initial interaction is crucial for identifying potential abnormalities such as sleep apnea, oral inflammation that causes gingivitis, and periodontitis, etc. Dental hygienists are often the 1st person to learn about a patient’s cosmetic dental concerns.

Through meaningful conversations and motivational interviewing 1, dental hygienists can collect valuable information about symptoms like snoring, daytime fatigue, breathing difficulties, bleeding gums, localized mild to generalized severe gingivitis, periodontitis and even soft and hard tissue abnormalities; all of these which affect numerous oral conditions affecting patients overall health.

Visual Examinations: 

Dental hygienists possess the ability to conduct visual examinations of patients’ oral health, which is a distinctive advantage for the dentist. In the context of sleep apnea, telltale signs such as a narrow airway, enlarged tonsils, etc, can often be observed during these examinations.

Dental hygienists have a legal and ethical responsibility to annually complete a Comprehensive Periodontal Exam (CPE) 2. 

Moreover, dental hygienists are skilled at identifying dental issues that could lead to cosmetic concerns, such as malalignment of teeth, stained enamel, or missing teeth. They also detect oral inflammation, which includes, gingivitis and periodontitis. By fostering a patient partnership, they boost case acceptance for necessary and adjunctive treatment.

The dental hygiene department must be the mitochondria that supports patients overall well being and supports adjunctive (restorative and cosmetic) dental care for the dentist’s schedule.

The Dental Professional-Patient Partnership:

Dental hygienists have a unique opportunity to establish a partnership with their patients by involving them in the initial examination process. Utilizing intraoral cameras, cutting-edge scanners like Adite 3 as well as the latest dental AI app (See resources below), PrestoSmile 4, dental hygienists become a partner with their patient to review their oral conditions in real-time. 

These technologies help the patient make a wise decision about their oral cavity and total health. Before the doctor completes the hygiene exam, the patients have seen potential smile capabilities they may never have thought possible.

While the dental hygienist has the patient in their chair, as they take a tour of the patient’s mouth. Dental hygienists are in a position to empower patients to own their disease and want specific care and adjunctive cosmetic services. 

This active involvement motivates patients to take ownership of their oral health, it leads to increased engagement and patient compliance.The end result is higher case acceptance and patient loyalty to their dental office.

These technological advancements available today make it easier for dental professionals to convey the importance of required treatments. 

They seeing is believing and today’s world of dental technology combined with dental AI, will help get more patients to accept our care. This is one easy way to get patients to “yes” more easily to high-end dental care such as veneers, implants, crowns, bridges, etc.

Patient Education: 

Dental hygienists, in the initial appointment, diagnose oral inflammation, discuss cosmetic dentistry, and identify sleep apnea and TMD risks. They clarify complex concepts, enhancing patient understanding before the dentist examines them.

Dental hygienists have a responsibility to inform patients about the potential risks of untreated conditions, including active disease such as gingivitis, periodontitis, broken teeth and occlusal wear. They can also discuss the aesthetic and functional benefits of various treatment options, aiding patients to make informed decisions.

This saves time for the dentist completing the hygiene patient exam. Imagine the dental hygienist and entire dental hygiene department as a mini-associate to the dentist. The dental hygiene department is the foundation to get patient to want what they need.

Seamless Transition of Hygiene Patient During Dental Exams:

Before the dentist arrives to complete the hygiene patient examination, dental hygienists have already laid a strong foundation about any oral abnormalities. At this point in the dental hygiene appointment the patient is well-informed about their oral health condition, potential concerns, and available treatment options. 

This smooth transition ensures that the patient is prepared for a productive conversation with the doctor.

In this patient-doctor interaction, dental hygienists play a crucial role, providing information about the patient’s oral health, any medical changes, and the completion of oral abnormality screenings. They ensure that the dentist is aware of the patient’s concerns, the need for x-rays, unscheduled treatment, etc.

At this point in the dental hygiene appointment the patient has time to understand their oral condition and any future care needed. This takes away from the dentist spending a lot time during the exam to explain what is needed and how the procedure will be completed, etc. 

Elevating Patient Consent and Compliance:

When patients have a clear understanding of their oral health conditions, they are more likely to accept the recommended care. This increased transparency significantly contributes to higher patient compliance rates, as patients recognize the importance of addressing sleep apnea, oral inflammation, and cosmetic dental concerns promptly. 

Show patients what you see. Invite patient’s to participate in the discovery process and a plan for their total health.

Patient participation in the assessment and diagnosis process also enhances their commitment to treatment. Case acceptance will improve.

Holistic Patient-Centered Care:

The collaborative efforts of dental hygienists and dentists promote a patient-centered approach to overall wellness. Neglecting optimal oral health will affect a patient’s overall well-being. Addressing oral inflammation, cosmetic issues, airway abnormalities, and TMD enhances a patient’s quality of life and confidence.

The dental hygiene department and team are advancing dentistry through a patient-centered care with a holistic approach, providing comprehensive care beyond JUST cleaning teeth.

References.

  1. Motivational interviewing. https://bit.ly/MotivationalInterviewRDH Accessed October 30. 2023.
  2. Comprehensive Periodontal Evaluation (CPE). https://bit.ly/CPECkList Accessed October 30. 2023.
  3. Adite Intra Oral Scanner. https://bit.ly/DigitalScannerAdite Accessed October 30. 2023.
  4. PrestoSmile. Dental AI app. https://www.prestosmile.com/sneekpeak Accessed October 30. 2023.
  • Please note the author of this blog and founder of Dental Practice Solutions, Debbie Seidel Bittke, RDH, BS, is NOT financially affiliated with any of the above links or companies mentioned.

Do you feel like you are drowning in a sea of patients? Do you see too many holes in your schedule? Do you see mostly Prophy patients and/or, do you wish your hygiene department could “Set up” their patients to accept more cosmetic dentistry?

If you said “Yes,” to one or all of the above questions, we have answers to help you optimize your hygiene department without working harder or increasing your overhead.

Consider a No-Cost Discovery Call. BOOK HERE

It’s 30 minutes of time and you will walk away knowing what your true potential is with a roadmap to quickly arrive where your true potential awaits you.

Posted in Dental Hygiene Adjunctive Serivices, Dental Hygiene Appointment, Dental Hygiene Coaching, Dental Hygiene Department, Dental Hygiene Department Services, Dental Hygiene Patient Exams, Dental Hygiene Services, Dental Hygiene Services, Dental Hygiene Treatment

A Dental Hygienists Guide to Treating Oral Inflammation

By: Debbie Seidel-Bittke, RDH, BS

September 26, 2023

Dental Hygienists and Soft Tissue Diode Laser

Periodontal disease is a prevalent oral health issue that affects millions of people worldwide. If left untreated, it can lead to tooth loss and other systemic health problems. 

In the battle to conquer this disease process, dental professionals employ various techniques and tools to provide effective treatment. One service that has revolutionized treatment of oral inflammation and one that has a significant result in our total health and well being is use of the soft tissue diode laser. 

In this blog, we will explore how diode lasers are used in the treatment of periodontal disease, their effectiveness in targeting aerobic cells, and the ability to boost cellular mitochondria. 

This blog will also explain the hygienist’s responsibility to determine health or disease in the oral cavity, how to sequence  appointments when a patient has various levels of gingival inflammation and you will learn about the benefits of using soft tissue diode lasers. 

At the end of reading this blog you will have information to help your patients better understand the importance of optimal oral health and how this will help them live a longer, healthier life!

Diagnosis of Gingivitis and Periodontitis:

The journey towards treating periodontal disease begins with a comprehensive examination of the oral cavity and a diagnosis. When your patient is seated in the chair for a dental hygiene preventive care appointment it’s imperative for the dental hygienist to evaluate for any abnormalities.

An annual comprehensive periodontal examination (CPE) must be performed at the beginning of a dental hygiene appointment to determine if the patient has active periodontal (“gum”) disease: Gingivitis or Periodontitis. Our goal is to determine optimal oral health.

When the dental hygienist recognizes generalized moderate to severe gingival inflammation, with or without radiographic bone loss, the hygienist and dentist will make a diagnosis for treatment of gingivitis or periodontitis.

When there is a diagnosis of generalized moderate to severe gingivitis or periodontitis, the clinician will properly plan a sequence of appointments to treat the disease which will also include scheduling a 4-6 week re-evaluation, to determine an end-point of the disease.

At the time of a diagnosis and when the patient has active gum disease, a sequence of appointments to treat the disease will be scheduled.

Periodontal Disease Etiology:

Bacterial plaque is the primary etiologic factor associated with periodontitis, yet there are several other variables that may place an individual at risk for developing disease. Two of these variables are clearly defined risk factors: tobacco smoking and diabetes.

Periodontitis is considered the sixth complication of diabetes. Periodontitis and diabetes (DM) have a two-way relationship. DM increases the risk of periodontitis, and severe periodontitis coexists with severe DM. 

It’s mandatory for diabetic patients to receive adequate treatment for periodontitis.

The basic treatment modality for periodontitis is scaling and root planing. The conventional periodontal procedure includes scaling and root planing (SRP), which consists of debridement of contaminated root surfaces as well as the elimination of bacteria and their endotoxins from the cementum and from the adjacent periodontal tissues. 

Scaling, root planing and curettage procedure creates a long junctional epithelium with no connective tissue attachment.

During the InitialAppointment, the Dental Hygienist Will:

  • Conduct a comprehensive oral health assessment with comprehensive periodontal evaluation (CPE). CPE includes measuring pocket depths, assessing bleeding upon probing, recording recession, mucogingival involvement, furcation, occlusal disease, etc. 
  • Recent full mouth  x-rays are used to determine the extent of disease.
  • Identify any contributing factors such as tobacco use, medical conditions such as diabetes, high blood pressure, RA, Crohn’s disease, etc, and/or poor oral hygiene habits.
  • Formulate an individualized treatment plan tailored to the patients specific needs.

The Role of Soft Tissue Diode Laser

Soft tissue diode lasers have become indispensable in modern dentistry, particularly in treating gingivitis and periodontal disease. Diode lasers emit specific wavelengths of light that are absorbed by pigmented bacteria and inflamed tissues, making them highly effective in eradicating bad cells and promoting healing.

Soft Tissue Diode Laser Therapy 

Let’s delve into how the soft tissue diode laser becomes a crucial component in the treatment of oral inflammation. Use of the diode laser targets the bacteria and inflamed tissues in the periodontal pockets.

  • Reduction of Inflammation: Diode lasers also promote the reduction of inflamed tissues, creating a more conducive environment for healing.
  • Stimulation of Mitochondria: Research suggests that diode laser therapy may stimulate the mitochondria of cells, enhancing their energy production and overall cellular health.

Practice Management/Communication Tip: “What happens inside the mouth transfers through the saliva and blood stream and eventually happens inside the body. Year after year of bleeding gums year after year, can create various systemic diseases such as: heart attack, stroke, high cholesterol, Crohn’s Disease, Parkinson’s Disease, Low Birth Weight Babies, and even Alzheimer’s Disease, etc.”

The enhanced reduction of inflammation induced by laser therapy is also due to the effective bacterial reduction property of diode lasers. In previous research it was demonstrated that diode laser light at 805 nm eliminated Aggregatibacter actinomycetumcomitans and Porphyromonas gingivalis in periodontal pockets. 

Lin et al, demonstrated that subgingival treatment with the diode laser effectively inhibited recolonization of A. actinomycetumcomitans for up to 28 days than in root planing. 

Note. Read below about the end-point and re-evaluation appointment for more information on the importance of this 4-6 weeks re-evaluation appointment.

Pick et al. showed that diode laser light not only eliminates bacteria but also inactivates bacterial toxins diffused within root cementum. A study by Moritz et al. showed that Gram-negative species showed immediate structural damage when exposed to the laser. Diode laser at 810 nm causes bacterial damage without injury to periodontal tissues.

Soft Tissue Diode Laser Therapy Advantages:

  • Minimally invasive: It requires no incisions, minimizing patient discomfort and reducing the need for sutures.
  • Precision: The laser can precisely target infected areas, leaving healthy tissues unaffected.
  • Reduced healing time: Patients typically experience faster recovery compared to traditional methods.
  • Improved outcomes: Laser therapy can lead to better results and long-term periodontal health.

Re-Evaluation, Periodontal Maintenance, and  End-Point

The final phase of Phase I therapy involves 4-6 weeks re-evaluation. This is also known as (in the case of using a CDT code) the patient’s 1st periodontal maintenance appointment. 

This appointment is essential for long-term success in managing periodontal disease. The 4-6 week re-evaluation is very important because we must identify an end-point of the disease process.

When we see a physician for treatment of a disease there is always a re-evaluation appointment to be certain the disease process has ended.

In terms of treating dental patients, we will have the same sequence of appointments: re-evaluate to determine an end to the disease process. Only when you have a patient return after treatment of active disease can you can clearly determine the next interval for preventive care (Periodontal Maintenance).

Never do we treat disease and hope for a positive outcome. We must always have patients return for an evaluation to determine the state of the disease.

Our goal is to halt bleeding gums and gingival inflammation. Only when we know there is an end point to active gingival disease can we truly help our patients live a longer, healthier life!

The Dental Hygienist Will:

1. Complete the CPE

2. Determine if there is a halt of the disease process or if the patients will need referral to a periodontist, etc, 

3. If periodontal disease is no longer in an active stage the hygienist will:

  • Complete LBR full mouth
  • Scale any new calculus
  • Polish
  • Re-cap mouth-body connection, perio process (episodic and cyclic, etc.), review homecare and
  • schedule regular follow-up preventive care appointments, typically every 3-4 months, to monitor periodontal (“gum”) health.

Conclusion

Periodontal disease is a chronic gingival disease in populations around the world. Treatment of this disease requires meticulous care and attention. 

Soft tissue diode lasers have emerged as powerful tools in the battle against gingivitis and periodontal disease, offering precision, reduced invasiveness, and the potential to stimulate cellular mitochondria. 

By following a comprehensive treatment plan that includes diagnosis, gross debridement, soft tissue diode laser therapy, scaling and root planing, end-point re-evaluation and ongoing maintenance, patients can achieve optimal total health. 

Our overarching message to patients is that optimal oral health will help us live a longer, healthier life.

Do you have questions about this? 

Would you like to learn more about treating gingivitis and periodontitis patients?

I have opened my calendar for 30 minute complimentary coaching sessions. Book yours today. Doctors and hygienists must be present for this un-interrupted 30 minutes!

BOOK HERE

Resources.

  1. Löe H. Periodontal disease. The sixth complication of diabetes mellitus. Diabetes Care. 1993;16:329–34. Accessed September 21, 2023.
  2. Preshaw PM, Alba AL, Herrera D, Jepsen S, Konstantinidis A, Makrilakis K, et al. Periodontitis and diabetes: A two-way relationship. Diabetologia. 2012;55:21–31. Accessed September 21, 2023.
  3. Adriaens PA, Edwards CA, De Boever JA, Loesche WJ. Ultrastructural observations on bacterial invasion in cementum and radicular dentin of periodontally diseased human teeth. J Periodontol. 1988;59:493–503. Accessed September 21, 2023. 
  4. J Pharm Bioallied Sci2015 Aug; 7(Suppl 2): S636–S642. doi https://tinyurl.com/LBRPTRDIODE . Accessed September 21, 2023.
  5.  Laser curettage as adjunct to SRP, compared to SRP alone, in patients with periodontitis and controlled type 2 diabetes mellitus: A comparative clinical study. Accessed September 21, 2023.
Posted in Dental Hygiene Adjunctive Serivices, Dental Hygiene Appointment, Dental Hygiene Department, Dental Hygiene Department Services, Dental Hygiene Patients, Dental Hygiene Services, Dental Hygiene Services, Dental Hygiene Training, Dental Hygiene Treatment

Updates For Treating Oral Inflammation

By: Debbie Seidel-Bittke, RDH, BS

September 18, 2023

guided biofilm therapy

Periodontal disease, comprising gingivitis and periodontitis, is a common oral health issue affecting millions of people worldwide.1

As dental professionals, we play a vital role in managing and preventing this disease condition. 

Our overarching reason for treating patients with oral inflammation, active gum disease,  is because when we put a halt to oral inflammation and gingival diseases we can help our patients live a longer, healthier life.

This blog post will explore the latest research findings, treatment options, and effective prevention strategies for periodontal disease, including innovative approaches like Guided Biofilm Therapy and BioGaia ProBiotics. 

This blog will also include sequencing of various appointments when treating oral inflammation.

Understanding Periodontal Disease:

Gum disease encompasses various conditions affecting the supporting tissues of the teeth, including gums, periodontal ligaments, and alveolar bone.

The two primary forms are:

  1. Gingivitis:
  • Gingivitis, a milder form of gum disease, features inflamed, red, and bleeding gums and no alveolar bone loss.
  • Accumulation of dental plaque, a biofilm of bacteria, and is often the cause of early gum disease.
  • This early sign of gum disease can also be associated with various systemic diseases as outlined below.
  • Gingivitis is often reversible with regular dental hygiene preventive care appointments, and proper home care routines.
  1. Periodontitis:
  • Periodontitis, a more severe form of gum disease includes alveolar bone loss. 
  • Often this begins with gingivitis and can be associated with other systemic diseases such as: diabetes, high blood pressure, heart attack, stroke, high cholesterol, various cancers, Crohns’ disease and even Alzheimer’s Disease.
  • The most common risk factor is tobacco use.
  • It involves more severe inflammation, gum recession, and radiographic bone loss.
  • Recent research suggests potential systemic health links, such as  diabetes, stroke heart disease, etc. See the list of systemic diseases and research website link outlined below.

Latest Research on Periodontal Disease:

Recent studies have uncovered crucial insights into periodontal disease, offering a deeper understanding of its etiology, progression, and systemic connections:

    • Microbiome and Dysbiosis: Research has highlighted the role of the oral microbiome in gum disease development. Understanding specific bacteria involved can inform targeted treatments.
    • Inflammation and Systemic Health: Emerging evidence suggests the inflammation associated with periodontal disease may contribute to systemic health issues. 
    • Dental professionals must consider the systemic links to gingival diseases during patient assessments and share this important message to help patients “live a longer, healthier life with optimal oral health.”

Treatment Options for Oral Inflammation:

Dentists and dental hygienists employ various approaches to treat gingival and periodontal diseases, tailored to its severity such as:

Gingivitis Treatment: Indicated for patients with generalized moderate to severe inflammation in the absence of radiographic bone loss.

Scaling and Root Planing: Indicated for patients with radiographic bone loss, and moderate to severe gingival inflammation.

Guided Biofilm Therapy (GBT):  GBT focuses not only on prevention and maintenance of gingival, periodontal and peri-implant diseases in adults but is also the only proven protocol to manage biofilm around orthodontics and in non-surgical periodontal treatment. 2

This therapy utilizes an E.M.S. Electro Medical System.

1.Diode Laser: 

Can reduce bacterial load without the side effects of antibiotics. There are clinical advantages for use of the diode laser therapy in the reduction of subgingival bacteria—the etiology of periodontitis. Evidence suggests that lasers can be bactericidal to subgingival pathogens. 3

 2. Antibiotics: Dentists may prescribe antibiotics like doxycycline. Dental hyginists may use sub-dose microspheres of Arestin® (minocycline HCl), subgingivally, and/or antimicrobial mouth rinses during home care to manage inflammation and infection.

3. End-Point Therapy/Re-Evaluation: 

Every patient who is treated for generalized moderate to severe inflammation, with or without radiographic bone loss will also have a follow-up appointment to re-evaluate the condition of this inflammation. 

At the re-evaluation you will complete a comprehensive periodontal exam (CPE). This must include pocket depths, recession, bleeding, mucogingival involvement, furcations, etc.

You will use diode laser, ultrasonics, GBT, scale, polish (No need to polish when GBT is initiated), review of oral-systemic link & perio process ending with an update or continuation of homecare. When there is a halt of the disease process and no active gum disease is present you will determine the interval your patient will return for preventive care.

If your patient returns and active gum disease exists, you will refer to step 1 of this sequence of care. 

For a gingivitis patient, you will refer the patient to their PCP for a full blood panel to rule out any systemic diseases; most common may be diabetes, high-cholesterol, or high blood pressure. 

The patient will be scheduled to return for re-evaluation in 6 weeks and repeat the above listed protocol. See the above 1st step in treating gingivitis.

In the case of your periodontal patient, who returns with active disease,  you will, 1. Re-treat these affected areas (see step 1 of the treatment plan) of active disease and according to each individual’s risk factors and perio status, you will refer to a periodontist for evaluation.

The purpose of this re-evaluation- (Purpose of an “end point” assessment is to be certain there is a halt of the gingival inflammation. 

After therapy If we schedule a patient for three or six months without six weeks re-evaluation to check the “endpoint” of the disease, it’s possible that when the patient does return in three months of six months, active disease will progress to a more serious condition which will ultimately affect the patient’s total health and well-being. 4

End point therapy is considered the end of Phase I therapy.

Innovative Treatment Approaches:

  1. Guided Biofilm Therapy (GBT):
  • GBT is a cutting-edge approach that uses advanced technology and devices to target and remove dental biofilm more effectively.
  • It utilizes air-polishing devices to dislodge biofilm from tooth surfaces and below the gumline, improving treatment outcomes.
  • This therapy is non-invasive, a great way to show patients where they are missing with their toothbrush and floss. You can also disclose to show acidic plaque, etc. Pain Free enamel-safe, plaque removal and a great way to inspire patients to “own their disease.” 

Show patients what you see (Biofilm) because “seeing is believing!:”

  1. BioGaia ProBiotics: 
  • BioGaia ProBiotics are beneficial bacteria applied topically to the oral cavity to restore and maintain a healthy oral microbiome.
  • Research is ongoing, but preliminary studies suggest potential benefits in preventing and managing gum disease. 5

Effective Prevention Strategies:

Preventing periodontal disease is paramount, and as dental professionals we can guide patients using these preventive measures:

  • Oral Hygiene Education: Emphasize proper brushing, flossing, and the use of antimicrobial mouthwash.
  • Routine Dental Hygiene Appointments: Stress the importance of routine dental visits for professional preventive care and early detection of gum disease.
  • Lifestyle Adjustments: Educate and share information about tobacco cessation as necessary, maintain a balanced diet. Share information about systemic conditions, such as diabetes, heart disease and even Alzheimer’s Disease, which can exacerbate gum disease.

Conclusion:

Periodontal disease remains a significant oral health challenge, but ongoing research and evolving treatment modalities offer hope for improved patient outcomes. Dental professionals must stay informed about the latest developments to provide the best possible patient care. 

Innovative approaches like Guided Biofilm Therapy and BioGaia ProBiotics show promise by enhancing treatment and prevention efforts. By working together, dental professionals and patients can effectively combat gum disease and our patients can live a longer, healthier life.

Our overarching message to patients is that optimal oral health leads to a longer-healthier life.

References.

  1. Americans with Perio Disease. https://bit.ly/3PgUuI5 Accessed on September 15, 2015.
  2. Guided Biofilm Therapy. https://www.ems-dental.com/en/guided-biofilm-therapy Accessed on September 18, 2023.
  3. Effects of Diode Laser and mitochondria. ​​ https://bit.ly/LBRMitochondria Accessed September 18, 2023.
  4. End Point Therapy. https://tinyurl.com/AAPEndPt See page 557. Accessed on September 18, 2023.
  5. BioGaia ProBiotics. https://tinyurl.com/BIOGIA Accessed on September 18, 2023.

For more information about this consider a complimentary 30 minutes coaching session with Debbie Seidel Bittke, Founder and CEO of Dental Practice Solutions.

Click here to book your coaching session. 

Posted in American Academy of Periodontology Classification, Dental Consulting, Dental Hygiene Appointment, Dental Hygiene Coaching, Dental Hygiene Department, Dental Hygiene Department Services, Dental Hygiene Patients, Dental Hygiene Services, Dental Hygiene Services, Dental Hygiene Training, Dental Hygiene Treatment, Dental Patient, Hygiene Appointment Reactivation

Elevate Dental Practice Success: Unleash the Power of a Smile Evaluation

By: Debbie Seidel-Bittke, RDH, BS

August 9, 2023

Digital Smile Simulation - Empowering Patients to Visualize Their Desired Smile"

In the fast-evolving world of dentistry, staying ahead of the curve is crucial for maintaining a successful dental practice. One area that holds immense potential for boosting production and patient satisfaction is smile evaluations. By incorporating a smile evaluation for every dental patient you actively engage patients to understand their desired smile.

This increases the dentist’s opportunity to transform more patient smiles by doing veneers, implants, crowns, bridges, and even replacing old composites. It may be as simple as your patient asking to have whiter brighter teeth.

 Today’s blog will share tips about understanding your patient’s desires for their smile and how to more easily move patients from routine services into high-end cosmetic care.

 You will also discover how to enhance patient loyalty and increase the overall value of each patient long term.

The Power of a Smile Evaluation

A smile evaluation is more than just a clinical assessment; it’s a personalized journey that allows dentists to understand their patients’ unique desires and goals. The process involves a comprehensive analysis of a patient’s dental structure, facial features, and aesthetic preferences. 

Your smile evaluation can be as simple as a brief questionnaire that asks patients to answer simple questions and tell you how they feel about their smile. You can also complete a smile evaluation by asking every patient as you are seating them in the treatment room,

“What is one thing we can do today that will leave you feeling better than ever about your smile?”

  • Notice this is an open ended question and not a yes or no answer from your patient.

If you have the technology available cutting-edge technology like digital imaging and 3D modeling, allow hygienists to use this and during the doctor-hygiene exam the dentist can visually demonstrate the potential outcomes of various treatments, empowering patients to make informed decisions about their dental care.

Engage Patients During The Smile Transformation

One of the keys to increase your value per patients is to engage your patient in their dental experience. Asking patients what they want their smile to look like not only fosters a sense of partnership but also allows dentists to tailor treatment plans to meet their patients’ specific aesthetic preferences. This collaborative approach enhances patient satisfaction, as individuals feel heard and valued throughout their dental journey.

Actively involving patients in the decision-making process leads to greater acceptance of comprehensive treatment plans. Patients who have a clear vision of their desired smile are more likely to commit to multiple procedures, contributing to increased production for the dental office.

Understanding Patient Dynamics

It’s important to acknowledge that the landscape of dental patient loyalty is changing. Current data reveals that patients typically don’t remain with a dental office for more than 10 years. This dynamic highlights the importance of consistently delivering exceptional patient experiences and demonstrating the value of long-term care.

While a patient’s tenure may be limited, the potential value they bring to a dental practice over a decade is substantial. With an average expenditure of $10,000 over 10 years, each patient represents a significant revenue stream. This is why maximizing the value of each patient is crucial for long-term practice success.

Increasing the Value of Production Per Patient

Now, let’s address the pivotal question: How can a dental office increase the value of production for each patient?

    • Personalized Treatment Plans: Taylor  treatment plans to address patients’ specific needs and desires not only improves patient satisfaction but also encourages them to pursue comprehensive procedures that lead to higher production value.
  • Communication and Education: Effective communication is the cornerstone of patient engagement. Explaining treatment options, procedures, and potential outcomes in clear, jargon-free language helps patients make informed decisions, fostering trust and loyalty.
  • Break it down into words your patient easily understands.

Use words and phrases such as: infection, inflammation, bleeding, hole, pus, etc, etc.

    • Technology Integration: Embrace technology like digital smile simulations and intraoral cameras empowers patients to visualize their potential transformations. This interactive experience creates excitement and encourages patients to explore a range of treatments.
    • Long-Term Relationship Building: While dental patients may not remain in the same dental office for decades, building strong relationships during their time with your dental practice can lead to referrals and positive online reviews. These factors contribute to new patient acquisition and increased production.
    • Membership Plans and Preventive Care: Offering membership plans that include preventive care services can incentivize patients to stay committed to their dental health. The Smile Club can be included as an add-on or upgrade to your current patient membership plans.
    • These plans can result in consistent revenue streams while reducing the need for reactive, costly dental care.
  • Patient Education Materials: Providing patients with educational materials, both in-person and digitally, ensures they have the information needed to maintain their oral health between visits. Empowered patients are more likely to invest in their dental well-being.
  • Continuing Education for the Dental Team: Equip the dental team with the latest knowledge and communication skills to ensure a consistent and exceptional patient experience. Well-informed team members can effectively explain specific dental treatment and the value of ongoing care.


Make sure every team member can speak easily about the benefits of prevention and how this does cost a little money but treating disease is very expensive. Today’s dental profession is all about creating optimal oral health. Optimal oral health leads to a longer, healthier life.

Every team member must be able to share this important message. This message leaves patients with a feeling of kindness and caring about them as a human not pursestrings!

In conclusion, integrating smile evaluations and actively involving patients in their smile transformations can significantly enhance production and patient loyalty.

By adapting to changing patient dynamics, providing personalized experiences, and leveraging technology, dental practices can increase the value of each patient over the long term. Remember, a patient’s smile journey is not just about dental procedures—it’s about creating a positive impact that resonates for years to come.

Dental Practice Solutions has a dental patient reward loyalty system that uses teeth whitening as a “carrot.” Patients are screened with a smile evaluation and given an opportunity to express what they want their smile to look like. 70% of your adult patients, when asked what they want their smile to look like, will respond they want “Whiter teeth!”

Celebrity Smiles Club Professional Whitening

You now enroll your patients into The Smile Club which has a nominal fee. Once enrolled, patients understand they must pre-schedule all routine hygiene appointments and call at least 48 hours in advance when they need to change an appointment. When patients are enrolled in the Smile Club and follow the guidelines, at their routine hygiene appointments, they receive one complimentary whitening pen.

At the initial enrollment they leave with a teeth whitening kit. This is an LED blue and red light Cool Light technology mouthpiece with shade guide and a whitening pen. You buy dental grade professional whitening products at wholesale. These products were created by Dental Practice Solutions founder, Debbie Seidel-Bittke. You save an pass along the savings to your patients.

*Teeth whitening is a 6 BILLION Dollar industry but most people are buying their teeth whitening online or in a retail store. Why not ride the wave and tap into this huge profit center in your dental practice?

Ask me how to create a 100k annual net profit center around teeth whitening plust the turn-key system will grow your new patient numbers, increase cosmetic dental services and reduces those last minute cancellations.

Currently, the web portal of information about implementing this patient loyalty-rewards system is no-cost when you click the link here.

Reference.

* Teeth Whitening Market Outlook: https://bit.ly/10BILby2026

Posted in Business, Business of Dentistry, Case Acceptance, Dental Hygiene Appointment, Dental Hygiene Patient Exams, Dental Hygiene Recare, Dental Hygiene Services, Dental Hygiene Services, Dental Hygiene Training, Dental Hygiene Treatment

Improving Dental Hygiene Patient Compliance: Strategies and Benefits

By: Debbie Seidel-Bittke, RDH, BS

August 2, 2023

Dental Hygienist working on a patient in the dental office.

As dental professionals, we understand the significance of maintaining optimal oral health. A well-maintained dental hygiene department not only ensures patient satisfaction but also contributes to the overall success of a dental practice. One crucial aspect that directly impacts patient outcomes is patient compliance with oral hygiene and treatment recommendations.

In this blog, we will delve into effective strategies to improve dental hygiene patient compliance, leading to enhanced productivity and patient loyalty. By implementing these techniques, you can create a thriving dental hygiene department in your practice and, ultimately, ensure the best possible oral health for your patients.

The Importance of Patient Compliance

Patient compliance refers to the extent where patients adhere to prescribed oral care routines and follow recommended dental hygiene practices. Unfortunately, despite the best efforts of dental professionals, many patients struggle with maintaining consistent oral hygiene habits. What we say goes in one ear and out the other.

This lack of compliance can lead to various oral health issues, including cavities, gum disease, tooth loss, and numerous systemic conditions such as heart attack, stroke, diabetes, high blood pressure, Alzheimers, etc, etc. As a dental professional, addressing and improving patient compliance is a pivotal step in promoting preventive dentistry and long-term overall health.

  1. Effective Communication

Clear and concise communication with patients plays a crucial role in improving compliance. Dentists and dental hygienists must take the time to educate patients about the importance of good oral hygiene and how it directly affects their total health. Utilizing visual aids such as charts, diagrams, and videos can enhance patient understanding and make oral health recommendations more relatable.

Encourage patients to ask questions and address any concerns they might have regarding their oral care routine. Use motivational interviewing which is an effective way to talk with patients. This is an evidence-based approach to help your patients accept the care they need. *See the reference below in references for more information about Motivational Interviewing.

Dental Hygiene Time Management. Explains when to complete important patient assessments.

 

  1. Personalized Care Plans

Every patient’s dental needs are unique. Tailoring dental hygiene plans to each individual patient can greatly enhance patient compliance. Conduct thorough assessments of their oral health, including systemic risk factors and previous dental history, to create personalized treatment plans. Engaging patients in the process and discussing their specific needs fosters a sense of ownership and responsibility for their oral health, increasing the likelihood of compliance.

Let patients know what exams and assessments you are completing. Always make them a part of your assessments. Collaboration is key if you want your patients to “own their disease.”

**See above image for time management strategies to help the dental hygienist “Complete it all!”

  1. Establishing Realistic Goals

Setting achievable oral health goals is vital in maintaining patient motivation and compliance. Collaborate with patients to set specific, measurable, and realistic objectives that align with their oral health needs. Understand where they are in their world and help them determine what they will commit to implementing outside your treatment room.  Break down the goals into smaller milestones and celebrate their achievements, reinforcing positive behavior and commitment to their dental hygiene routine.

  1. Utilizing Technology

Incorporating technology into your daily schedule can significantly improve patient compliance. Implement reminder systems through emails, text messages, or automated calls to prompt patients about upcoming appointments, follow-ups, and oral care routines. Discover fun ways to track your patients oral hygiene progress, and make this interactive for your patients.

It’s important to monitor your patients oral and total health. Show patients their progress. Congratulate them. Find ways to make oral hygiene changes feel good for your patient and create positive experiences.

Talking about technology, does your dental practice offer patients full-mouth scans, soft-tissue diode lasers and guided biofilm therapy options?

These are leading-edge technologies that will greatly benefit your patients oral health, reducing inflammation and will become great practice builders. Stay on top of the latest technologies that can assist in creating total wellness for your patients.

  1. Emphasize Preventive Dentistry

Promoting preventive dentistry is key to reducing  oral inflammation. Oral inflammation triggers numerous systemic diseases.

Encourage routine dental hygiene appointments, as preventive care allows for early detection of disease and timely intervention. Educate patients about the long-term cost-saving benefits of preventive measures compared to extensive treatments for neglected oral health issues.

Prevention costs a little but treating disease costs a lot.

Enhancing patient compliance offers numerous benefits, not only for the patients but also for your dental practice:

  • Better Oral Health Outcomes: Improved compliance leads to better oral health, reducing the risk of dental problems and enhancing overall patient satisfaction. Optimal oral health supports total health.
  • Enhanced Patient Loyalty: Patients who feel cared for and supported in their oral health journey are more likely to remain loyal to your practice. They will become your raving fans!
  • Increased Productivity: A proactive dental hygiene department that prioritizes patient compliance can lead to increased productivity, improved patient flow, and higher revenue.
  • Positive Word-of-Mouth: Satisfied patients are more likely to refer friends and family to your practice, further boosting your reputation and patient base. Every team member needs to ask for positive patient reviews!
  • Professional Fulfillment: Witnessing the positive impact of improved patient compliance can provide a sense of fulfillment and motivation for the entire dental team. Share the success of patient outcomes and always remember to celebrate your successes.

Conclusion

Improving dental hygiene patient compliance is a pivotal step to enhancing productivity and success within your dental hygiene department. When you adopt effective communication strategies, personalized care plans, and emphasize preventive dentistry, you can foster patient compliance and achieve total health outcomes.

Remember, patient compliance is a collaborative effort, and by supporting your patients in their total health journey, you can cultivate loyal and satisfied patients who are more likely to refer others to your practice. So, let’s work together to build a thriving dental hygiene department and ensure the best possible  health for all our patients.

Consider updating and optimizing your hygiene department with a complimentary discovery call.
Schedule here . You can also send us a message here.

Reference.

* Motivational Interviewing. Read More Here

Posted in Business of Dentistry, Continuing Care, Dental Hygiene Appointment, Dental Hygiene Department, Dental Hygiene Department Services, Dental Hygiene Recare, Dental Hygiene Services, Dental Hygiene Services, Dental Hygiene Treatment, Time Management

Build A Thriving Cosmetic Dental Practice: Understanding Your Patient’s Desires

By: Debbie Seidel-Bittke, RDH, BS

July 25, 2023

teeth Whitening Shade Guide

A successful cosmetic dental practice goes beyond providing excellent services; it requires understanding what patients truly desire. People are more likely to invest in what they want rather than what they are told they need. By implementing a smile evaluation and asking open-ended questions, dental practices can discover what patients truly want, leading to increased patient satisfaction and the opportunity to grow the practice further. 

Read this blog, and explore the importance of understanding patient desires. Learn how enrolling patients into a patient membership/loyalty program such as the Celebrity Smiles Club will significantly contribute to the success of a cosmetic dental practice.

Understand What Your Patient Desires

As cosmetic dentists, our primary goal is to enhance smiles and boost self-confidence in our patients. However, it is crucial to remember that each individual has unique desires and expectations. Using a smile evaluation and asking open-ended questions can help us uncover those desires effectively.

A smile evaluation is a comprehensive process that involves a thorough examination of a patient’s oral health, cosmetic concerns, and overall smile goals.  Ask questions to understand what your patient wants. Make it fun when you’re asking your patient what they want their smile to look like.

One fun example. Background: We just had a multi-million dollar lottery.

Scenario: As you are seating your patient, while establishing rapport, getting caught up, with a smile on your face ask:

“Mr. Smith, when you win the lottery this week, what do you want your smile to look like?” Wink.

You are certain to get a smile from your patient when you make the questions fun.

By asking open-ended questions and actively listening to patients, we can delve deeper into their preferences and aspirations.

The Power of Open-Ended Questions

Open-ended questions invite patients to express themselves freely, giving us valuable insights into their desires. Instead of asking yes or no questions, we can inquire about their dream smile, the aspects they wish to improve, or the emotions they associate with their current dental condition. 

This approach not only strengthens the dentist-patient relationship but also enables us to tailor personalized treatment plans that align with their wishes.

“People buy what they want, not what they need.”

Introducing the Patient Membership/Loyalty Plan: The Smile Club

One way to offer patients exactly what they desire is by introducing them to The Smile Club. This exclusive club offers cutting-edge teeth whitening solutions, ensuring patients achieve the radiant smile they’ve always dreamed of. Teeth whitening is one of the most sought-after cosmetic dental procedures, and by incorporating this into your services, you tap into a significant market demand.

Teeth whitening is exploding since 2020! Never in our history have so many people sought-out whiter teeth. Unfortunately, patients are not buying their whitening products from their dentist. Let’s create a paradigm shift and tap into this simple, easy profit center.

A turn-key system is included when you use Celebrity Smiles Club whitening products. The system will grow your dental practice with more new patients and more patients will schedule cosmetic cases. The turn-key systems included with The Smile Club, when implemented, sustains high productivity in your dental practice for years to come.

No need to see more patients or increase your overhead when you implement The Smile Club web-portal of resources.

Benefits of Your Smile Club Patient Membership 

  • Patient Loyalty!
      • Patients  join The Smile Club and pay a nominal fee for a take home whitening kit.
      • No impressions, no trays to fabricate, no added patient chair time.
      • Patients agree to your “change of appointment procedure.” Last minute cancellations and no-shows become a distant memory.
      • Patients agree to pre-schedule and show up for their routine preventive care, dental hygiene appointments.
      • Patients buy more whitening products from your office at a reduced fee.  buy and save.
      • You buy your teeth whitening products at wholesale and now you can afford to give away a whitening pen as a reward for pre-scheduling and keeping their appointments.
      • Patients buy and save. You passed along the savings and created more profitability with less overhead!
  • Quick and Effective Results: The Celebrity Smiles Club patient membership/loyalty plan, uses advanced teeth whitening techniques, delivering fast and impressive results.
  • Patient Reward 
    • Free whitening pens at routine hygiene appointments are the carrot used to grow your dental practice new patients, enroll more cosmetic cases and a lot more.
    • The Smile Club keep patients returning to your dental office.
    • You buy whitening products wholesale and pass the savings on to your patients. You give them a toothbrush and floss and what they really want are whiter teeth! Consider this a win-win.
  • Fast, effective, no-sensitivity
    •  Dental grade, no-sensitivity teeth whitening, is highly appealing to patients seeking immediate smile enhancements.
    • Ten minutes to a whiter-brighter smile.
    • Celebrity Smiles Club uses Carbamide Peroxide + Potassium Nitrate ingredients combined with Cool Light Technology Blue and Red LED  Lights mouthpiece.
    • * Red LED lights have evidence-based science stating they soothe, comfort and heal mouth sores, canker sores, etc. Great for post-op care! *
      • Think: Photobiomodulation.

** Teeth Whitening is projected to reach 11.6 Billion Dollars by 2030. **

Most people buy teeth whitening online or in a drugstore. What’s wrong with this picture?!

Let’s change this statistic and have our patients get their teeth whitening from their dental office. It’s easy money. No added time to your schedule or more patients in the chair.

Enroll for free and receive access to the resources, the system, included with The Smile Club. Discover how to create a $70,000+ net production profit center in your dental practice annually, and without more patient time or increased overhead when you tap into the sizzle of teeth whitening in North America!

  • Click the link at the end of this blog and implement the free resources.

Think: No impressions, no pouring models, no need to make whitening trays. No need for patients to return and pick up their whitening trays.

  • Increase This Simple Service & Profit Center: By offering a very popular and super simple service like teeth whitening using Celebrity Smiles Club whitening products, you will motivate and inspire more patients to consider cosmetic dentistry. Using the Smile evaluation opens the door to additional cosmetic services that both you and your patient may have initially overlooked.

Think: Teeth whitening simplified. More cosmetic cases: more veneers, Invisalign, implants, and crowns, etc.

  • Grow New Patient Numbers: Members of your patient rewards program, The Smile Club, are more likely to share their positive experiences with family and friends. This is a great way to attract new patients to your dental practice which will increase your reach within the community.
  • Market the Smile Club benefits everywhere possible: on your website, social media, and your monthly newsletter, etc.
    • Use The Smile Club marketing images around your dental office and on your website.
  • Enhanced Patient Retention: Enrolling patients into the Smile Club establishes a long-term relationship with your patients. Patients are motivated to return for routine preventive care dental hygiene appointments because of The Smile Club benefits.
    • When patients enroll they agree, they understand your procedure to change appointments.
    • Patients prioritize their dental appointments. 
  • Brand Loyalty: The Smile Club becomes synonymous with quality cosmetic dental care, fostering strong brand loyalty among your patients who enjoy its benefits.

Conclusion

Understanding what your patients truly want is at the heart of building a successful cosmetic dental practice. By completing smile evaluations and utilizing open-ended questions, you uncover your patients desires and craft personalized treatment plans to fulfill them. 

The Celebrity Smiles Club plays a crucial role in achieving long-term dental practice success. This loyalty plan offers patients the opportunity to achieve a bright, white smile quickly and effectively. Enrolling patients into The Smile Club, will not only enhance the success of your cosmetic dental practice but also fosters patient loyalty. This is a system that will boost new patient numbers, creating a thriving and satisfying dental environment for everyone involved.

The Smile Club, when all its systems are thoroughly implemented, will not only grow your new patient numbers, but it will increase case acceptance for cosmetic cases and last-minute cancellations become a distant memory.

Enroll today to learn more about the Celebrity Smiles Club system. Start today and all the benefits created for your dental practice here. 

There is no cost when you enroll today!

References.

  1. * Photobiomodulation. Accessed July 1, 2023 here.
  2. ** Teeth Whitening projected to reach 11.6 Billion Dollars by 2030. Accessed on July 1, 2023 here.
  3.  Adjunctive Therapy with Blue LED Lights. Accessed July 1, 2023 here.
Posted in Business of Dentistry, Case Acceptance, Dental Consulting, Dental Hygiene Appointment, Dental Hygiene Coaching, Dental Hygiene Department, Dental Hygiene Department Services, Dental Hygiene Services, Dental Hygiene Services, Dental Hygiene Treatment, Dental Implants, Dental Marketing, Dental Patient, DENTAL PATIENT CASE ACCEPTANCE, Hygiene Appointment Reactivation, Marketing, New Patients, Teeth Whitening

The Big Challenge Dentists Face with their Dental Hygiene Department

By: Debbie Seidel-Bittke, RDH, BS

July 19, 2023

Challenges dentists have and how to overcome them.

Dental hygiene plays a crucial role in maintaining oral health and preventing various dental diseases. Dentists understand the importance of a well-functioning dental hygiene department, as it serves as the foundation for delivering quality dental care to patients. 

However, amidst the daily demands of running a dental practice, dentists face a significant challenge in optimizing the efficiency and productivity of their dental hygiene department. 

In this blog, we will explore this challenge and discuss potential solutions to overcome it.

The Challenge:

One of the major challenges that dentists encounter in managing their dental hygiene department is maintaining a balance between patient care and operational efficiency. Dental hygienists are responsible for performing a range of preventive and therapeutic procedures, including dental cleanings, fluoride treatments, and patient education. 

However, the time-consuming nature of these procedures can lead to scheduling conflicts, prolonged patient wait times, and decreased overall productivity.

Furthermore, dentists often find it challenging to align the workload of their dental hygienists with the number of patients needing dental hygiene services.

*If you are up-to-date with treating oral inflammation, you will need to expand your number of appointments for hygiene patients. How can you fit in more appointments in a day? Hygienists are not plentiful these days and efficiency becomes imperative to meet the needs of treating the high number of gingivitis and perio patients.

Variations in patient flow, cancellations, and no-shows can disrupt the workflow and result in underutilization or overburdening of hygienists’ schedules. This can hinder optimal patient care and compromise the financial stability of your dental practice.

Solutions:

To address the challenges faced by dentists in their dental hygiene department, several strategies can be implemented:

  • Efficient Appointment Scheduling: Implementing an efficient appointment scheduling system can help optimize the utilization of dental hygienists’ time. By analyzing patient data and historical patterns, dentists can better anticipate demand and allocate appropriate time slots for dental hygiene procedures. Implementing electronic reminders and confirmations can also reduce no-shows and last-minute cancellations.
    • Ask us  how to simplify analyzing important data and how your team can have an important role in driving the productivity of your dental practice.
    • What you measure, matters, and what matters creates your future success.
    • Your team should look at the numbers just like they view the dashboard in their car before they arrive at the office each day!
  • The Celebrity Smiles Club, a patient rewards, loyalty program will reduce those costly last-minute cancellations. Ask us more about this in the link below or schedule a coffee chat below.
  • Delegating Tasks: Dentists can delegate certain tasks to dental assistants, allowing dental hygienists to focus on their core responsibilities. 

For example: a dental hygiene assistant can seat patients, perform preliminary patient screenings, take radiographs, set up and breakdown treatment rooms, sterilize instruments and set-up the hygiene trays with instruments, etc. 

By delegating these tasks, dental hygienists can maximize their time spent on direct patient care.

  • Technology Integration: The integration of advanced technologies within the dental hygiene department can significantly enhance efficiency.
    • For example: Empower hygienists to use various digital imaging systems; digital scanners, to streamline the process of capturing and introducing abnormalities, potential treatment plans and diagnoses that will be made during the hygiene-patient- doctor exam.  
      • Help patients see what is happening in the mouth. Bring them into a partnership early in the hygiene appointment.
      • Help the doctor with educating the patient and helping them own their disease before the doctor exam begins.

The hygienist has the ability to take annual digital scans and/or an intra-oral video of the patients mouth. Hygienists’ will give the patient a tour of their mouth and show them what is happening in their mouth. 

All data collection and patient communication about potential oral abnormalities should be introduced to each patient by the dental hygienist, and always prior to the hygiene-patient-doctor exam. This saves time with the doctor exam and builds trust with the patient.

The hygienist has a great opportunity to help patients “own their disease.” Patients who see what is happening in their mouth vs. being “told” what they need are 75% more likely to schedule and pay for your care.

“People buy what they want, not what they need.”

  • Continuing Education and Training: Encourage ongoing professional development and training for dental hygienists. This is vital to stay updated on the latest advancements in dental hygiene techniques.

Note: There are a lot of new advancements and technologies which will enhance patient care and dental hygiene appointment efficiency. Dentists must support their hygienists to attend workshops, conferences, and online courses so they stay at the forefront of their field.

  • Performance Monitoring and Feedback: Regular 360 performance evaluations and feedback sessions can help identify areas for improvement within the dental hygiene department. Dentists should provide constructive feedback, recognize achievements, and set realistic goals to motivate their hygienists and enhance their performance.

Allow the employees to offer their feedback and suggestions for improvement. 360 degree employee evaluations allow employees to be heard. Empower each employee to become a leader in a specific area of the dental practice.

Conclusion:

The dental hygiene department is a critical component of a dental practice. Optimizing the hygiene department efficiency and productivity is an ongoing challenge for dentists.

By implementing efficient appointment scheduling, delegating tasks, integrating technology, investing in continuing education, and providing performance feedback, dentists can overcome many of their challenges and ensure the highest quality of patient care while maintaining a thriving practice. 

Dentists do not need to manage but when they delegate they now inspect, what they expect of their employees. Many employees report that they don’t understand what the dentist expects from them.

Finding the right balance between patient care and operational efficiency in the dental hygiene department is an ongoing journey, but one that is essential for the long-term success and growth of a dental practice.

Dentists and dental hygienists should not feel as if they live on an island. Dental Practice Solutions has various solutions to optimize your hygiene department, streamline systems and grow your dental practice.

Consider a quick coffee chat and discover how you can quickly achieve your next level of success.

Click and schedule here.

Or feel free to contact us here and discover how to upgrade your hygiene department and empower your team.

* Reference. Percent of Adults with Oral Inflammation: https://bit.ly/47percentgumdisease Accessed July 19, 2023.

Posted in Dental Hygiene Coaching, Dental Hygiene Department, Dental Hygiene Department Services, Dental Hygiene Services, Dental Hygiene Training, Hygiene Appointment Reactivation

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