Clackamas Dental Consultant | Dental Practice Solutions

A Guide For Dentists: What To Ask Every Online Dental Marketing Agency You Talk To

By: Dan DelMain of Delmain

August 6, 2019

Are you thinking of investing resources in an online dental marketing agency to help with your SEO efforts? Make sure to ask them these questions first.

This information is a guide for dentists. Once you read this you will understand what to ask every online dental marketing agency you talk to.

Will you explain dental SEO?

No matter which agency you partner with, your relationship must be built on trust. Specifically, you need to trust they’ll:

Have your best interests and practice goals in mind

Provide a return on your investment

Apply digital marketing strategies that are proven to be successful

A good agency won’t be deceptive or add unnecessary stress and confusion to your life. If an agency you’re interested in can’t clearly and simply explain dental SEO — and the strategies they plan to use — how can you expect to trust them over the course of your relationship?

Will my practice own the work you do?

No matter what type of work an agency does for your practice, you should retain ownership of it. Make sure you always have control over the following even if your relationship with the agency is severed:

Dental Websites

Blog posts or other written resources

Google Ads and other paid advertising campaigns/accounts, including historical data

Your website’s domain name and hosting

All web properties and social media accounts

Do you work with many other dentists?

An agency experienced in working with other dentists will have the skills, knowledge, and resources to help your practice achieve your goals. They’ll also be able to provide references and reviews from other dental practices who have experienced success with the agency.

Do you work with other dentists in my city?

You should never have to worry if your online dental marketing company has your best interests in mind.

Only work with an agency that’s committed to you. Only one practice can rank #1 in Google in a given area. Don’t you want your agency committed to getting you there? If they’re working with a competing dental office, will they always have your best interests in mind?

What is your plan to help my practice attract new patients?

While every strategy will be different, most will include some combination of…

Content marketing

Online advertising, including Google, Facebook, and Bing

Technical changes to your website’s structure to improve Google search rankings

Online reputation management — maximizing 5-star reviews

Your strategy should be specific and unique to you and based on a combination of your current online presence, goals, and local competition.

Do you have any questions for me?

Just as important as what you ask them is what they ask you. Make sure they’re asking you thoughtful questions like…

Who is your perfect patient?

What goals do you have for your practice over the next 1/5/10 years?

Who are you competing with — and what sets your practice apart?

Have you ever worked with an agency before? How was that experience?

Do you hire contractors and freelancers?

Never work with any agency with more salespeople than actual digital marketing experts. These types of agencies likely rely on outside contractors who may not bring the same quality and expertise you were promised.

The best agencies have an in-house team of experts working together under one roof. Make sure any agency you work with has experts focused on…

Content strategy and creation

Web design

Paid advertising

How will I know if what you’re doing is gaining traction?

When you partner with an agency, you should never be left in the dark on how you’re being presented online. Make sure whichever agency you choose updates you regularly with…

Summaries of their work and success

Statistics and data detailing progress

Strategy and plans for the future

How involved will I be in the online marketing process?

Any great agency will want your involvement in their process. While the agency will be doing the physical work, you’ll need to be available to give feedback, provide information about your practice and services, and approve work such as content, ad campaigns, and other important work.

ABOUT THE AUTHOR

Dan DelMain

As a small business owner himself, Dan DelMain knows firsthand many of the struggles dentists face when it comes to online marketing. Since 2009, Dan and his team at Delmain have helped dentists around the country increase website traffic, attract new patients, and achieve real results through their online marketing efforts.

Dental Consultant in Oregon | The Ketogenic Diet and Periodontal Disease

By: admin

May 3, 2018

The Ketogenic Diet and Periodontal Disease: Could Eating More Fat Help Reduce Periodontal Disease?

Written by Cindy Rogers, RDH, BS

Inflammation has been found to be associated with just about every health condition. Chronic inflammation is a common thread among many conditions like stroke, cancer, heart disease, obesity, arthritis, Alzheimer’s and depression. So, it would make sense that it is also associated with periodontal disease.

How Inflammation is Associated to Periodontal Disease

For starters, inflammation is right there in the name periodontitis. Itis is defined as a medical condition accompanied by inflammation. Periodontitis is an inflammatory disease initiated by oral microbial biofilm. This distinction implies that it is the host’s response to the biofilm that destroys the periodontium in the pathogenesis of the disease.

Five Signs of Inflammation

Heat
Pain
Redness
Swelling
Loss of Function

The Ketogenic Diet

If it is the host’s response of inflammation that is destroying the periodontium, then maybe we can control this response by following an anti-inflammatory diet. The ketogenic diet is a very effective anti-inflammatory diet.

The Ketogenic diet is known for being a low carb diet, but it is much more than a low carb diet and different than the Atkins Diet. The ketogenic diet is a high-fat, adequate protein and low carbohydrate diet.

When following this diet, your body is forced to burn fats rather than carbohydrates for energy. If there are little carbohydrates in the diet, the liver converts fats into fatty acids and ketone bodies. The ketones replace glucose as an energy source. Food that are high in carbohydrate will cause your body to produce glucose and insulin. Glucose is the easiest molecule for your body to convert and as energy so it chosen first over any other energy source. Insulin is produced to process the glucose in your bloodstream by taking it around the body. When glucose is being used as primary energy, the fats you eat are not needed and are therefore stored around your body.

Ketosis is a natural process that the body uses to survive when food intake is low. Ketosis happens when you have lowered your intake of carbohydrates to the point that your body is forced to use fat as energy. When this happens, ketones are produced from the breakdown of fats in the liver.

Excess carbohydrates are converted into pyruvate, then to acetyl-CoA and then into HMG-CoA. Cholesterol is formed when HMB-CoA is converted into cholesterol by the enzyme HMG-CoA reductase. Statins lower cholesterol by blocking HMG-CoA reductase.

High carbohydrate diets lead to the overproduction of insulin, and insulin stimulates HMG-CoA reductase. High carbohydrate diets and its associated hyperinsulinemia equals hypercholesterolemia.

Why Ketones Help Reduce Periodontitis

An anti-inflammatory diet works like a natural statin. With the release of ketones in the body, the body is in a state of ketosis. Ketosis is a desirable anti-inflammatory state. Ketone bodies reduce oxidative stress, which is very important, because an excess production of free radicals is implicated as a promotor of most chronic inflammatory diseases.

Getting into a State of Ketosis

To get into ketosis, you must eat less than 50 grams of carbohydrates per day. Most carbohydrates should come from non-starchy vegetables, nuts and dairy. Refined carbohydrates, starch and fruit are off limits with the exception of avocados. Berries and star fruit can be eaten in moderation once you have entered ketosis. It is recommended that you take supplements as well.

DO NOT EAT:

Grains- wheat, corn, rice, cereal, etc.
Sugar- honey, maple syrup, agave, etc.
Fruit- oranges, apples, bananas, etc.
Starchy vegetables- potatoes, yams, sweet potatoes, etc.

DO EAT:

Meat- beef, chicken, lamb, pork, eggs, etc.
Nuts and seeds- almonds, walnuts, macadamias, sunflower, etc.
High fat dairy- cream, butter, hard cheese, etc.
Leafy greens- kale, spinach, etc.
Avacado
Berries- raspberries, blackberries, other low glycemic berries
Vegetables- above ground such as cauliflower, broccoli, etc.
Fats- coconut oil, loive oil, salad dressing, etc.
Sweetners- stevia, erythritol (try mixing together for a better taste)
Anti-inflammatory supplements- magnesium, vitamin D, omega-3 fatty acids, chromium, ginger, turmeric and garlic

Cindy Rogers, RDH, BS is a dental consultant, coach, speaker, and author for Dental Practice Solutions. Cindy coaches in the areas of front office systems and processes as well as the hygiene department. People love the calm ZEN vibe that comes with Cindy but don’t be surprised at her “Inspiring and Motivating” ability when working with your team! Please contact Cindy for a complimentary Profit Boosting Session:

cindy@dentalpracticesoultions.com or call 949-351-8741 Visit the website for valuable resources and schedule your complimentary session today: https://www.dentalpracticesolutions.com/

Dental Consulting | 5 Simple Steps to Implementing a Successful Oral Cancer Screening Protocol

By: Debbie Seidel-Bittke, RDH, BS

April 5, 2018

Dental Advisor

Written by: Kelly Kunkel, Director of Strategic Development at Forward Science

April is National Oral Cancer Awareness Month and we have asked Forward Science to write a guest blog and share this important message. Thank you to Forward Science and Kelly Kunkel for your contribution to our guest blog series this month.

Educate your patients & community about oral cancer

The stereotypical demographic has changed from years past. While the traditional risk factors (smoking, drinking, family history, etc.) still apply, the fastest growing demographic of new oral cancer cases is younger patients without any of the traditional risk factors. Patients need to be aware and understand that everyone is at risk and should be screened annually for oral cancer. This is our industry’s cancer and we need to educate and make a difference in our communities. Forward Science works with each of our clients to help you spread the word and differentiate your practice.

Use adjunctive screening technology

Did you know that 69% of oral cancers are found in their later stages? Fluorescence technology for early discovery of this growing epidemic has continued to evolve and allows you to identify abnormalities such as oral cancer, pre-cancer and other abnormal lesions at an earlier stage, thus saving lives. Adjunctive devices that incorporate this proven technology have been simplified and made to be cost-efficient. With devices like OralID that allow clinicians to use the latest technology with no cost per patient, oral cancer screening has become a no-brainer.

Make sure EVERYONE on your team is trained

Like anything else you implement into your practice, training is key. Everyone in your practice, from front office to back, needs to be 100% comfortable talking to patients about the current statistics and why everyone needs to be screened, how the technology works, how to present the screening to the patient and do so with passion! If you’re going to talk the talk, you need to walk

To Charge or not to charge

Enhanced oral cancer screening is a service you provide, and it is perfectly acceptable to expect an increase in revenue in return for the service. How to charge for enhanced oral cancer screening can vary from office to office and can increase your revenue significantly if you choose. When you are thinking about whether “to charge or not to charge,” remember that there is no right or wrong answer. By making the simple choice to incorporate this technology into your practice, you could be making a life-changing decision for your patients.

Testing

If during the screening an abnormal area is found, the typical protocol is to schedule the patient back for a follow up in approximately 2 weeks. If the lesion is still present and continues exhibit a loss of fluorescence, we will then move to the next step of the protocol; diagnostic testing. CytID is a simple and non-invasive test that will give a diagnostic result read by a pathologist on what is happening on a cellular level. CytID liquid based cytology is used “when you need to know more”, and is not a replacement for the standard of care biopsy. This will help you gain more information regarding the lesion, so we can have a more informed plan of action. In the common occurrence that the results come back normal, the patient’s mind will be at ease, but you as the clinician can also rest assured that you provided the best quality care.

Guest Blog Author

Kelly Kunkel is the Director of Strategic Development of Forward Science LLC. Forward

Science is a medical device company founded on advancing oral healthcare through early discovery (OralID), diagnostics (CytID, PathID, hpvID, phID), and treatment options (SalivaMAX & SalivaCAINE). Utilizing her 20 years of dental sales, marketing and practice management experience, Kelly continues to grow the Forward Science user base and develop strategic partnerships while revolutionizing the way dentists screen for oral cancer. You can contact Kelly at Forward Science: Email: kkunkel@forwardscience.com or Call: 480.734.3914. Website: www.ForwardScience.com

Dentistry: Get a Grip On Your Business and Grow Your Practice

By: Debbie Seidel-Bittke, RDH, BS

March 23, 2018

Date:

Fri, September 21, 2018

Presented by: Debbie Seidel-Bittke, RDH, BS, CEO of Dental Practice Solutions

Presenting Sponsor: Doug Fettig, CPA, MBA at Aldrich CPAs + Advisors LLP

6 CE Credit Hours – Breakfast, Lunch and Afternoon Snack – Lots of Fun Learning!

Location:

Embassy Suites by Hilton Portland Airport

7900 Northeast 82nd Avenue

Portland, OR 97220

Time:

Fri, September 21, 2018

9:00 AM – 4:30 PM PD

Schedule:

Breakfast & Check-In – 8:00 AM to 9:00 M

Morning Session – 9:00 AM to 12:00 PM

Lunch – 12:00 PM to 1:15 PM

Afternoon Session – 1:15 PM to 4:15 PM

Closing Remarks & Questions – 4:15 PM to 4:30 PM

Click here to register

Oregon Dental Consultant | What is your BIG Audacious Goal for 2018?

By: Debbie Seidel-Bittke, RDH, BS

March 20, 2018

It’s that time of year…again! The gym was packed tonight. I could barely find a parking spot! Even my chiropractor was running 20 minutes behind schedule. He told me this month of January is very busy with people wanting to take care of their health.

I started seeing a chiropractor in August 2017 (After someone ran into my car and then ran off! Another story, another time) and no one else was even scheduled at the same time as my appointment.

If you think this blog is a bit trite, let me explain…. The Dow Jones was at an all high record!

What does this mean for you?

It means that people are spending money.

So, what will you do differently in 2018?

What is your BIG audacious goal?

Are you thinking you are ready to retire?

Are you thinking 2017 was good enough?

If you said “yes” to the two questions above and if you say the Dow Jones on January 4, 2017, I want to suggest you step outside your comfort zone.

Want to retire in the next five years?

Yes?

I suggest you make a commitment. Call it a resolution to improve your treatment planning and case acceptance skills.

Check out some of the classes at the numerous dental conferences with your team and especially your hygienist. Your hygienist should be the one team member who gets your patients “set-up” to accept treatment before you doctor, even walk in that hygiene room to begin your exam.

Are you satisfied with your production and collections in 2017?

Yes?

My suggestion is that you run some reports such as unscheduled hygiene appointments and unscheduled treatment. These are two great areas to look at.

This is important to do now because you want to tap into this time of abundance in our world. IT is happening NOW.

Whether you want to retire this year, in five years or in twenty-five years today is the day to write down your BIG audacious goals.

AUDACIOUS GOAL

Why an audacious goal?

I saw an audacious goal because if you don’t step outside of your comfort zone, things will remain the same for you.

Comfort Zone. Definition: a place or situation where one feels safe or at ease and without stress.

Or put another way: To Remain the Same.

How will you accomplish your audacious goal?

Create a new habit.

The second thing you need to do is write down your goal and the third is to have confidence that you can achieve this goal.

What is the #1 habit I have now accomplished?

I wrote it down and I also have confidence that I can absolutely achieve this goal.

It is one VERY simple goal. What is it????

I have started to make my bed every day.

Ok. SO, it’s day 5 in 2018, and I am telling you that it is so simple that I have achieved it.

Your audacious goal needs to be a simple one. It needs to be something that you absolutely, without a doubt, can accomplish.

You must write this down.

I also want to suggest that you write these goals down as a team.

If you want to have your own goals, that is fine but if you have business goals, to accomplish them, you will need 100% team participation.

YOUR WHY

Now that you have decided to write down at least one goal you will accomplish in 2018 (Love my optimism? lol), I want to ask that you think about WHY you want to increase _______________.

The reason you must get clear on this is because if you make $100,000 more in 2018, your front office employee(s) still make $12.hr (Maybe more. Maybe less) which means nothing is in it for them.

Your “Why” can be to spend more time with your family. In this case maybe you want to work three days and not four each week. If this is an example of your goal in 2018, I suggest that you allow your employees work on this goal, so they can earn the same salary in three days.

When you create your goal, it needs to be shared with your team. Remember, they are there to support your vision for the practice, so you must find a way to involve your entire team if you want to accomplish your dream.

Tips to Prioritize the Action Plan

Identify what needs to be done to accomplish your goal(s).

For example: If you want to improve the number of New Patients who come to your office in 2018, write down your number accomplished in 2017.

Write down the systems, the processes needed to achieve your audacious goal(s).
Write down who needs to do what and when to accomplish your goal(s).
Accountability is key so have one person who will report on your progress.
Finally, is to look at your goal(s) daily and do at least one task that will move you towards accomplishing your goal(s).

Whatever you do, enjoy accomplishing your BIG audacious goal(s). Life is too short to be stressed every day.

Remember to do something small every day to achieve your goal. Create one habit that will get you to your goal(s) in 2018.

ABOUT THE AUTHOR

Debbie Seidel-Bittke, RDH, BS

Debbie Seidel-Bittke, RDH, BS is a dental consultant, coach, speaker and author. She is also CEO of Dental Practice Solutions. Debbie is a world-class leader in creating profitable hygiene departments. She is well-known as a former clinical assistant professor at USC in Los Angeles and a former hygiene department program director. Dentistry Today recognizes Debbie as a Leader in Dental Consulting. She can be reached at (888) 816-1511. Send an e-mail to info@dentalpracticesolutions.com or go to her website: https://www.dentalpracticesolutions.com

Check out the Free 3-Part Hygiene Department Training: http://www.dentalhygiene.solutions

Clackamas Dental Consulting | SEO and Its Real ROI

By: admin

March 1, 2018

SEO has developed a bit of a bad reputation as of late. It’s true that some companies or individuals might try to cheat the system in unethical ways, putting you at risk of being blacklisted by Google. These spamming techniques include keyword stuffing, buying links, article stuffing, and more. While they might have worked to give you good results in the past, Google’s ever-learning algorithms have become much more adept at catching these tactics and punishing websites for them. However, a properly implemented SEO strategy is an invaluable part of a strong internet marketing plan. In order to understand the true value that SEO provides, you must first understand what it is and how it works.

What is SEO, Really?

While many individuals might be familiar with the term “SEO,” fewer know what it stands for, or how it really works. Search Engine Optimization, or SEO, is an umbrella term for a variety of strategies one might use to try and increase the ranking of a website on Google and other search engines. These techniques can include strategic keyword integration, off-site link-building, social media integration, and more. As search engines recognize an increased proliferation of your site across the web, your site will move up in rankings.

The Benefits of a Comprehensive Strategy

SEO is most effective as a part of a larger internet marketing strategy. In order to see a real improvement in your ranking results, it’s important to have an online presence that will get your site noticed and foster an increase in online engagement. By making sure that this engagement is all tied back to your site, you can organically boost the results. Having a site that’s SEO-optimized and kept up-to-date with the latest changes in Google’s algorithms will ensure that you’re making the most of the traffic and links to your site.

Why does this matter for me?

90% of individuals never venture past page one of web search results. If you’re trying to attract more people to your business, it’s important to ensure that your website ranks well for a variety of keyword combinations. Maintaining a consistent SEO strategy of keyword integration and diversified backlinks is your best bet for seeing a stable increase in your rankings on Google and other search engines. Don’t let poor rankings cause you to miss potential new business!

Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as whole.

Dental Consultant Clackamas | How Expanding Your Services Can Expand Your Dental Business

By: Debbie Seidel-Bittke, RDH, BS

February 23, 2018

Written by: Debbie Seidel-Bittke, RDH, BS

AS YOU KNOW, patients don’t just visit their dentist for bi-annual hygiene appointments, aka: Preventive Care. There are a host of services available to promote great oral health and create beautiful smiles.

Is It Time to Expand Your Services?

Expanding the services, you offer can be a great way to improve value for your current patients and pique the interest of prospective patients as well. Have you considered expanding the services in your practice?

Here’s a few simple value-add services to consider:

April is oral cancer awareness month so offer your patients a no-cost screening using the latest technology such as the Oral ID. Does your hygienist understand how valuable sleep apnea screenings are for all patients (even children)? Another simple service your dental hygienist can offer is a TMJ exam. This is easily administered during the oral cancer screening.

Other simple, same-day, adjunctive services are: fluoride varnish and whitening services, just to name a few.

I just had my teeth whitening using a 4 minute system called Uphoria. It was created for hygienists to use after the hygiene appointment. It was a simple ultrasonic device that added a hydrogen peroxide to my teeth. It was simple, no sensitivity or awful taste in my mouth. My teeth lighted by 3 shades in those 4 minutes.

We’re Here for You at Every Stage of Your Business

It’s never wise to bite off more than you can chew, but strategically expanding your services can yield huge dividends—for your patients and your business. If you have any questions about expanding the services your practice offers, let us know! We can guide you through all of your options and help you select the best solutions for your unique needs.

We’re grateful for our clients!

AUTHOR Debbie Seidel-Bittke, RDH, BS

Debbie Seidel-Bittke, RDH, BS

Founder and CEO of Dental Practice Solutions

Debbie can’t remember life without dentistry. She has worked in the dental field as a dental assistant, hygienist, former assistant clinical professor, hygiene department program director and for eighteen years as a coach, consultant, author and speaker.

In 2000, Debbie founded Dental Practice Solutions and she has helped thousands of dental offices world-wide share the important message that oral health will help people live a longer, healthier life.

When a dental office is able to share this message with their patients they will discover patients are most likely to continue returning to their office. These are patients for life when they understand how much you care about them.

Email us or call to schedule a Profit Boosting No-Cost Training with Doctor your Hygiene Department. Email: admin@dentalpracticesolutions.com or Call to schedule a training: 949-351-8741.

Dental Consultant in Clackamas | Give your dental marketing a boost in 2018

By: Debbie Seidel-Bittke, RDH, BS

February 14, 2018

Guest Blog By: Mandy Fischer of LocalMed.

Was one of your New Year resolutions for 2018 to improve your marketing strategy and bring in record numbers of new patients?

If it was, but you’re not entirely sure where to begin – we have some suggestions for you! These 5 action points can help you decide where to focus your time and effort this year in order to take your marketing to the next level.

Take advantage of peer-sharing groups.

If you’re looking for a sure-fire way to expand your marketing toolkit this year that requires nothing but your time and effort, check out and get involved in the groups that already exist for your benefit on social media.

There are dozens of groups and forums out there where dentists, office managers, consultants and marketing professionals are discussing best practices, what works and what doesn’t. Make it your mission to find at least one group that you can contribute and ask questions in this year!

2. Audit your digital presence.

Google yourself, and check out the first few pages of results. Make sure that your practice’s name, phone number, address, email address, web address and doctor’s name are all correct on every listing. If it isn’t – make a note of it, and fix it ASAP. If there’s differing information, you’re doing significant harm to your brand and likely losing potential patients.

Your digital presence is there to build trust with potential patients, and if you’re providing conflicting information, they’re just going to choose a different dentist.

3. Be strategically social with your patients.

Take a critical look at your social media strategy. Are your posts engaging people, or is nobody looking? Make it your mission to post relevant, fun, personable information that will make people WANT to come to your office! One of your most valuable assets is your branding – and that includes your social voice!

Post authentic photos of you and your staff having fun in the office, or happy patients (make sure to comply with HIPAA law) – and stay away from posting anything clinical that will scare away patients (i.e. a before and after of teeth whitening is fine, but a patient being prepped for implants is not!).

Diagnose your overall brand health.

Your brand includes your visual assets, your brand voice and your customer experience. Evaluate your office’s current efforts, and come up with a specific plan for improvement.

Some questions you can ask to diagnose how you’re doing:

What are your reviews saying? Do you have any reviews? Are they old or negative?
What is your social media interaction like? Is your social brand voice unique and engaging?
What’syour marketing materials look like? Do you have a library of mismatched assets that could be attributed to any dental practice? Do you have a brand guide that establishes standard fonts, colors and voice?
What are the common complaints or comments patients have made in regards to your calls, procedures or marketing? Ask your staff. What can you do to make their experience even better!

Close the loop on your marketing.

In addition to the tasks above, make sure you have a comprehensive marketing strategy in place. Facebook ads, direct mailers, referrals and ground marketing are all great ways of getting the word about your practice out.

But how do you convert leads into patients? If it’s by phone call only, or an “online request”, it’s time to upgrade to a better system.

Real-time online scheduling is the missing piece that closes the loop on your patient acquisition process. Enable patients to schedule an appointment with your office from wherever they find you, like your website, Google, Facebook, HealthGrades, Yelp, etc.

By giving patients the option of booking their appointment on the their own time, you can significantly increase your conversion rate on your current marketing efforts, meaning more patients in your door without needing to add any additional marketing strategies.

AUTHOR: Mandy Fischer
Marketing Coordinator for Local Med

Thank you to our guest blogger this month! We had a wonderful response a few months ago when Mandy wrote for us. We appreciate LocalMed and all they do to get patients scheduled even when you are not there to answer the phone call.

Clackamas Dental Consultant | 4 Tips for More Productive Employees

By: Debbie Seidel-Bittke, RDH, BS

January 23, 2018

Research has shown time and again that happiness plays a large role in the productivity of employees. For example, a study conducted by Google saw a 37% increase in productivity as a result of initiatives focused on improving employee morale. Financial incentives alone are often not enough to boost employee performance, as our brains are hardwired to respond to positivity.

Here are 5 simple tips you can follow to help improve happiness in your team. For more solutions for running a more productive practice, contact our firm today!

Give recognition where it’s due. Employees that feel valued are more likely feel happy about their work. Take time to recognize positive contributions of the team. Not only will this make the recognized employee feel proud of their work, it can also incentivize others to work harder to achieve the same praise.
Get them invested. It’s most likely the case that financial gain was not your sole reason for starting your business. Maybe you’ve had a lifelong passion for helping others. Maybe you’ve always been fascinated with the science of dentistry. Whatever those reasons were, share them with your team! Knowing that they’re contributing to something bigger can help employees take pride in the work they do, no matter their role.
Set clearer goals. When your employees don’t have a clear expectation of their role, it can be difficult for them to recognize whether or not they are performing well and lead to increased stress about their work. By setting clearer expectations of your employees and goals for your business as a whole, your employees will have a standard to judge their work against, and therefore be able to feel better about good performance.
Promote from within when possible. A common concern of employees is a fear that they won’t be able to grow in their current jobs. By establishing a culture of development and promotion from within the company, you’re clearly communicating to your employees that you want them to see your office as a long-term home, not just another job.

Studies indicate that US companies lose about $500 billion annually due to loss of productivity caused by unhappiness at work. Don’t let your team be a part of this problem. If you’re looking for additional strategies for running a happier, more productive office, contact our firm today!

Dentists: How to Choose an SEO Company

By: Debbie Seidel-Bittke, RDH, BS

April 14, 2017

Confused about search engine optimization for your dental website? Learn the top 3 things to avoid, and the top 3 things to look for in an SEO expert.

#1 Cold Callers with Discounted SEO Prices

Search engine optimization isn’t something you can fix on the cheap, most of the time.

While there may be simple dental SEO factors within a website’s coding that need to be addressed, most competitive areas require ongoing monitoring to ensure no other dental website passes you up. If SEO is priced at $300/month, they can’t create useful, engaging content. Especially after half of your money goes to pay the sales force that cold called you in the first place.

#2 Bragging About The Size of Sales Force

A true dental SEO expert doesn’t brag about his sales force. Rather, you should inquire about the kinds of relationships the SEO expert has with people within the dental industry or other websites they can publish on.

Dr. Seth Lookhart has dental offices in 3 countries and is widely considered an accomplished dentist. He says “When looking for an SEO consultant, I wasn’t interested in finding the cheapest there is. It’s about ROI, and knowing that everything is running efficiently.”

More and more dental offices are interested in knowing the SEO tactics actually being used, rather than getting sucked into a sales process with fancy buzzwords. This dentist in Apex, NC found that the key was learning the basics about SEO, in order to gain new patients for his growing practice.

The quality of your SEO expert’s writing skills, or their staff’s ability to produce remarkable content is important. Does the writing team create stories that people care about? Does the content consistently rank atop Google? How does the SEO company handle satisfying searcher intent? There are many ways to show how successful you are in SEO, but having a boiler room full of salesmen dialing-for-dollars isn’t one of them.

#3 “Secret Sauce” SEO

Transparency in SEO is a great sign. Being able to cogently identify exactly what’s being done for your SEO is of paramount importance.

Most SEO firms who are transparent in their tactics are much more likely to have an SEO strategy that involves both higher quality content, and relevant inbound links. While you should only work with an SEO professional you trust, nothing replaces great communication about what’s actually being done. My general rule of thumb is this: if they can’t explain in plain english what’s being done, it probably isn’t that great.

So what SHOULD you look for?

Look for an SEO expert that teaches about SEO. Thought leadership is a great sign in a consultant or company that claims to understand Google’s algorithms.
Work with an SEO expert that assesses your unique needs, before pitching a “sale.” By doing some quick keyword research, you can find out exactly how many people are searching for dental services in your area. Before you make the upfront investment.
A firm grasp of the dental industry. The SEO expert should be able to provide a wide array of dental marketing ideas that help SEO, and new patient flow. By knowing about the dental industry, SEO works much more seamlessly. From knowing which types of websites to earn links from, to knowing the kind of dental content Google favors, you can be sure that a dental SEO expert can be superior to a general SEO company.

Justin Morgan from The Dental Marketingguy

Justin L. Morgan – The Dental Marketing Guy

Justin L. Morgan, known in the dental industry as “The Dental Marketing Guy,” teaches about dental marketing on his blog and YouTube show. Justin has been featured in major media outlets such as Dental Products Report, Dentistry Today, Dentistry IQ, Dental Town, Entrepreneur, and a number of Fortune 500 company blogs. He is the creator of The Invisalinks Method, the first and only SEO course for dental professionals.