Teeth Whitening | Dental Practice Solutions

Build A Thriving Cosmetic Dental Practice: Understanding Your Patient’s Desires

By: Debbie Seidel

July 25, 2023

A successful cosmetic dental practice goes beyond providing excellent services; it requires understanding what patients truly desire. People are more likely to invest in what they want rather than what they are told they need. By implementing a smile evaluation and asking open-ended questions, dental practices can discover what patients truly want, leading to increased patient satisfaction and the opportunity to grow the practice further.

Read this blog, and explore the importance of understanding patient desires. Learn how enrolling patients into a patient membership/loyalty program such as the Celebrity Smiles Club will significantly contribute to the success of a cosmetic dental practice.

Understand What Your Patient Desires

As cosmetic dentists, our primary goal is to enhance smiles and boost self-confidence in our patients. However, it is crucial to remember that each individual has unique desires and expectations. Using a smile evaluation and asking open-ended questions can help us uncover those desires effectively.

A smile evaluation is a comprehensive process that involves a thorough examination of a patient’s oral health, cosmetic concerns, and overall smile goals. Ask questions to understand what your patient wants. Make it fun when you’re asking your patient what they want their smile to look like.

One fun example. Background: We just had a multi-million dollar lottery.

Scenario: As you are seating your patient, while establishing rapport, getting caught up, with a smile on your face ask:

“Mr. Smith, when you win the lottery this week, what do you want your smile to look like?” Wink.

You are certain to get a smile from your patient when you make the questions fun.

By asking open-ended questions and actively listening to patients, we can delve deeper into their preferences and aspirations.

The Power of Open-Ended Questions

Open-ended questions invite patients to express themselves freely, giving us valuable insights into their desires. Instead of asking yes or no questions, we can inquire about their dream smile, the aspects they wish to improve, or the emotions they associate with their current dental condition.

This approach not only strengthens the dentist-patient relationship but also enables us to tailor personalized treatment plans that align with their wishes.

“People buy what they want, not what they need.”

Introducing the Patient Membership/Loyalty Plan: The Smile Club

One way to offer patients exactly what they desire is by introducing them to The Smile Club. This exclusive club offers cutting-edge teeth whitening solutions, ensuring patients achieve the radiant smile they’ve always dreamed of. Teeth whitening is one of the most sought-after cosmetic dental procedures, and by incorporating this into your services, you tap into a significant market demand.

Teeth whitening is exploding since 2020! Never in our history have so many people sought-out whiter teeth. Unfortunately, patients are not buying their whitening products from their dentist. Let’s create a paradigm shift and tap into this simple, easy profit center.

A turn-key system is included when you use Celebrity Smiles Club whitening products. The system will grow your dental practice with more new patients and more patients will schedule cosmetic cases. The turn-key systems included with The Smile Club, when implemented, sustains high productivity in your dental practice for years to come.

No need to see more patients or increase your overhead when you implement The Smile Club web-portal of resources.

Benefits of Your Smile Club Patient Membership

Patient Loyalty!
- - Patients join The Smile Club and pay a nominal fee for a take home whitening kit.
  - No impressions, no trays to fabricate, no added patient chair time.
  - Patients agree to your “change of appointment procedure.” Last minute cancellations and no-shows become a distant memory.
  - Patients agree to pre-schedule and show up for their routine preventive care, dental hygiene appointments.
  - Patients buy more whitening products from your office at a reduced fee. buy and save.
  - You buy your teeth whitening products at wholesale and now you can afford to give away a whitening pen as a reward for pre-scheduling and keeping their appointments.
  - Patients buy and save. You passed along the savings and created more profitability with less overhead!
Quick and Effective Results: The Celebrity Smiles Club patient membership/loyalty plan, uses advanced teeth whitening techniques, delivering fast and impressive results.
Patient Reward
- Free whitening pens at routine hygiene appointments are the carrot used to grow your dental practice new patients, enroll more cosmetic cases and a lot more.
- The Smile Club keep patients returning to your dental office.
- You buy whitening products wholesale and pass the savings on to your patients. You give them a toothbrush and floss and what they really want are whiter teeth! Consider this a win-win.
Fast, effective, no-sensitivity
- Dental grade, no-sensitivity teeth whitening, is highly appealing to patients seeking immediate smile enhancements.
- Ten minutes to a whiter-brighter smile.
- Celebrity Smiles Club uses Carbamide Peroxide + Potassium Nitrate ingredients combined with Cool Light Technology Blue and Red LED Lights mouthpiece.
- * Red LED lights have evidence-based science stating they soothe, comfort and heal mouth sores, canker sores, etc. Great for post-op care! *
  - Think: Photobiomodulation.

** Teeth Whitening is projected to reach 11.6 Billion Dollars by 2030. **

Most people buy teeth whitening online or in a drugstore. What’s wrong with this picture?!

Let’s change this statistic and have our patients get their teeth whitening from their dental office. It’s easy money. No added time to your schedule or more patients in the chair.

Enroll for free and receive access to the resources, the system, included with The Smile Club. Discover how to create a $70,000+ net production profit center in your dental practice annually, and without more patient time or increased overhead when you tap into the sizzle of teeth whitening in North America!

Click the link at the end of this blog and implement the free resources.

Think: No impressions, no pouring models, no need to make whitening trays. No need for patients to return and pick up their whitening trays.

Increase This Simple Service & Profit Center: By offering a very popular and super simple service like teeth whitening using Celebrity Smiles Club whitening products, you will motivate and inspire more patients to consider cosmetic dentistry. Using the Smile evaluation opens the door to additional cosmetic services that both you and your patient may have initially overlooked.

Think: Teeth whitening simplified. More cosmetic cases: more veneers, Invisalign, implants, and crowns, etc.

Grow New Patient Numbers: Members of your patient rewards program, The Smile Club, are more likely to share their positive experiences with family and friends. This is a great way to attract new patients to your dental practice which will increase your reach within the community.
Market the Smile Club benefits everywhere possible: on your website, social media, and your monthly newsletter, etc.
- Use The Smile Club marketing images around your dental office and on your website.
Enhanced Patient Retention: Enrolling patients into the Smile Club establishes a long-term relationship with your patients. Patients are motivated to return for routine preventive care dental hygiene appointments because of The Smile Club benefits.
- When patients enroll they agree, they understand your procedure to change appointments.
- Patients prioritize their dental appointments.
Brand Loyalty: The Smile Club becomes synonymous with quality cosmetic dental care, fostering strong brand loyalty among your patients who enjoy its benefits.

Conclusion

Understanding what your patients truly want is at the heart of building a successful cosmetic dental practice. By completing smile evaluations and utilizing open-ended questions, you uncover your patients desires and craft personalized treatment plans to fulfill them.

The Celebrity Smiles Club plays a crucial role in achieving long-term dental practice success. This loyalty plan offers patients the opportunity to achieve a bright, white smile quickly and effectively. Enrolling patients into The Smile Club, will not only enhance the success of your cosmetic dental practice but also fosters patient loyalty. This is a system that will boost new patient numbers, creating a thriving and satisfying dental environment for everyone involved.

The Smile Club, when all its systems are thoroughly implemented, will not only grow your new patient numbers, but it will increase case acceptance for cosmetic cases and last-minute cancellations become a distant memory.

Enroll today to learn more about the Celebrity Smiles Club system. Start today and all the benefits created for your dental practice here.

There is no cost when you enroll today!

References.

* Photobiomodulation. Accessed July 1, 2023 here.
** Teeth Whitening projected to reach 11.6 Billion Dollars by 2030. Accessed on July 1, 2023 here.
Adjunctive Therapy with Blue LED Lights. Accessed July 1, 2023 here.

How Offering Teeth Whitening Services Can Help Market Your Dental Office

By: Guest Author

March 2, 2023

Guest Author: Jennifer Freizen

A bright and healthy smile is one of the most important features people notice about us. Therefore, it’s no surprise that teeth whitening has become increasingly popular over the years.

According to the American Academy of Cosmetic Dentistry, Americans spent over $1.4 billion on teeth whitening in 2019. This statistic highlights the huge potential for dental offices that offer teeth whitening services. This blog will discuss the benefits of offering teeth whitening services and how they can help market a dental office.

Benefits of Offering Teeth Whitening Services

Offering teeth whitening services is a win-win situation for the patient and the dental office.

Here are some of the benefits:

Increased Patient Satisfaction

Teeth whitening is a cosmetic procedure that has become a standard of beauty. It’s no surprise that patients seek to whiten their teeth to enhance their appearance. By offering this service, dental offices can provide patients with an immediate improvement in their smile.

Patients’ satisfaction with the teeth whitening service will help improve their experience at the dental office and potentially lead to repeat visits.

Higher Revenue for the Dental Office

Teeth whitening is a lucrative service for dental offices. Not only is it a highly sought-after cosmetic procedure, but it also has a high-profit margin. Dental offices can increase their revenue and profitability by offering teeth whitening services.

Differentiates the Dental Office from Competitors

Not all dental offices offer teeth whitening services. By providing this service, dental offices can differentiate themselves from their competitors. This service will attract new patients looking for a dental office that offers various services and can provide them with a one-stop-shop experience.

Increases Patient Loyalty

Offering teeth whitening services can increase patient loyalty. Patients satisfied with teeth whitening services are more likely to become regular patients. Providing patients with various services encourages them to return to the dental office.

Positive Word of Mouth Advertising

Satisfied patients are likely to share their positive experiences with others. Word of mouth is a powerful marketing tool, and it’s essential for dental offices to capitalize on it. Dental offices can encourage patients to share their positive experiences with others by offering teeth whitening services. This will lead to more patients and more revenue for the dental office.

Target Market for Teeth Whitening Services

Teeth whitening services appeal to a broad range of patients, but there are specific target markets that dental offices should focus on. These include:

Millennials

Millennials are a target market for teeth whitening services. This is because they are more likely to be concerned with their appearance and are willing to spend money on cosmetic procedures. Dental offices can appeal to this demographic by offering teeth whitening services and increasing their revenue.

Working Professionals

Working professionals are another target market for teeth whitening services. They are more likely to have disposable income to spend on cosmetic procedures and are often concerned about their appearance in professional settings. Dental offices can cater to this demographic by offering teeth whitening services and potentially increasing their revenue.

Baby Boomers

Baby boomers are another target market for teeth whitening services. As they age, their teeth become more discolored and stained. Teeth whitening services can help reverse this process and give them a more youthful appearance.

Marketing Teeth Whitening Services

The marketing of teeth whitening services is crucial for dental offices to attract patients. Here are some strategies to consider:

Digital Marketing Strategies

Digital marketing is an essential strategy for dental offices to consider. This is because patients are often looking for dental offices online. Here are some digital marketing strategies to consider:

Social Media Advertising

Social media advertising is an effective way to reach potential patients. By targeting specific demographics, social media helps with brand recognition for your dental practice, helping to keep your office top of mind when they need teeth whitening.

Email Marketing

Email marketing is a cost-effective strategy to reach patients who have already interacted with the dental office. Dental offices can use email marketing to promote teeth whitening services, offer promotions, and provide educational content. It’s an effective way to stay top-of-mind with patients and encourage them to book appointments.

Website Optimization

A website is often the first point of contact that patients have with a dental office. It’s essential to optimize the website to promote teeth whitening services. This includes creating a dedicated teeth whitening page, adding patient reviews, and including before-and-after photos.

Traditional Marketing

Strategies Traditional marketing strategies are still effective for dental offices. Here are some strategies to consider:

Direct Mail

Dental offices can create targeted direct mail campaigns to promote teeth whitening services. This can include offering promotions or highlighting the benefits of teeth whitening. Direct mail is an effective strategy to reach potential patients in a local area.

Print Ads

Print ads are another effective strategy for dental offices to reach potential patients. Dental offices can create print ads in local magazines or newspapers. This can include highlighting the benefits of teeth whitening or offering promotions.

Referral Programs

Referral programs are an effective strategy to encourage patients to refer their friends and family to the dental office. Dental offices can offer incentives to patients who refer new patients to the practice. This can include a discount on teeth whitening services or a gift card.

Partnership with Local Businesses

Dental offices can partner with local businesses to promote teeth whitening services. This can include partnering with beauty salons or spas. Dental offices can offer promotions to their clients, and beauty salons or spas can promote the dental office to their clients.

In-Office Marketing

In-office marketing is a cost-effective strategy to promote teeth whitening services. Dental offices can create brochures, flyers, and posters to promote the services. They can also include information about the services on their appointment cards.

Challenges of Offering Teeth Whitening Services

Offering teeth whitening services has its challenges. Here are some of the challenges that dental offices should consider:

Cost of Equipment and Materials

The cost of equipment and materials for teeth whitening services can be expensive. Dental offices must invest in high-quality equipment and materials to provide the best results for their patients. This can be a significant investment, and dental offices must ensure they have the capital to invest.

Training of Staff

The dental office staff must be properly trained to provide teeth whitening services. This includes understanding the procedure, how to use the equipment, and how to manage patient expectations. Dental offices need to invest in training to ensure that their staff can provide the best results for their patients.

Managing Patient Expectations

Managing patient expectations is crucial for dental offices that offer teeth whitening services. Patients must understand that teeth whitening is a cosmetic procedure and that results may vary. Dental offices must provide patients with realistic expectations and ensure they understand the process before undergoing it.

Creating A Win-Win Solution

Offering teeth whitening services is a win-win situation for patients and dental offices. Patients receive an immediate improvement in their smile, and dental offices can increase their revenue and profitability. By targeting specific demographics and marketing teeth whitening services effectively, dental offices can attract new patients and increase patient loyalty.

Dental offices need to understand the challenges of offering teeth whitening services and invest in training, high-quality equipment, and materials.

Create A Call-To-Action For Your Practice

Overall, teeth whitening services are valuable to any dental office’s services. But not all dentists are confident about creating — and sticking to — a marketing strategy that attracts new patients. When you educate and engage them about the dental services you provide, you can encourage them to take action and schedule an appointment.

Fortunately, Rock Star Dental Marketing and Dental Practice Solutions can help your clients take action so you can grow your business. Rock Star Dental Marketing is a full-service online marketing agency that specializes in helping its marketing clients reach their next million dollars in annual revenue.

Dental Practice Solutions offers teeth whitening products and services that help retain new patients.

Does Your Dental Practice Stand Apart From The Crowd?

Your business is special and unique, and you have products and services that can make life so much better for your clients. But, they have a hard time picking you out from the crowd because to them, you look the same as all of your competitors. Therefore, you need to tell your story in such a unique, heartfelt way that your ideal clients cannot help but want to work with you because your “why” and what makes you special resonates with them, your Tribe.

That is why you should work with Rock Star Dental Marketing, for we will share your story with your ideal clients and community through digital content, as well as your internal crew through the storytelling of your Standard Operating Procedures. When your story is properly told throughout your internal and external marketing, your entire business thrives!

We can help you devise a marketing strategy to take your dental business to the next level. Contact us for a complimentary Discovery Session today to access our marketing wisdom.

About The Author:

Jennifer Filzen is the owner of Rock Star Dental Marketing and the host of the Ask The Doc show podcast.

As a result of our marketing efforts, Rock Star Dental Marketing helps small businesses reach their next million dollars in revenue. We do this by sharing their story in such a heartfelt way that their ideal clients, their Tribe, cannot help but want to work with them.

We do this through storytelling in their blogs, social media channels, on their website, in their video marketing, and even in their Standard Operating Procedures for internal marketing!

It’s all about sharing stories within your community that resonates with your Tribe. That is why Rock Star Dental Marketing is the category king of storytelling in the industries we serve, like auto repair, construction, dental, legal services, medspas, and business coaching.

Sensitivity-Free Option Used to Grow Your Dental Practice and Retain Patients

By: Debbie Seidel

February 14, 2022

It’s a scenario dental professionals hear about too often.

HERE IS ONE SCENARIO

While reviewing the patients ‘health history, inquiring about any chief complaints and home care routine, many patients will report tooth sensitivity to hot and cold.

OPENING UP A CONVERSATION FOR AESTHETIC DENTISTRY

When asking patients open-ended questions about how they would like their teeth to look, at least 70% of patients will respond they want whiter teeth.

Patients are fearful and in general people are afraid to whiten their teeth out of fear of tooth sensitivity or in general they experience frequent zingers on their teeth when drinking or eating something hot or cold.

It’s good to know that Celebrity Smiles™ has a solution to create whiter, brighter smiles and without the tooth sensitivity. The ingredients in our whitening formula include Potassium Nitrate Fluoride which blocks the chance for patients to experience those painful tooth ZIGGERS!

We also make it super simple for the clinicians because there are no messy impressions to take, no models to pour or trays to make for patients to return and wear when they do want whiter teeth. The Celebrity Smiles™ whitening system includes a comfort-size, BPA-free tray that patients can wear for ten or fifteen minutes.

The mouthpiece includes 32 Blue/Red LED bulbs which speed up the whitening process and the Red LED lights soothe and comfort while the patients wear the tray for 10 or 15 minutes.

When clinicians use The Celebrity Smiles™ whitening system the dental office receives access to a web portal of information to enroll patients into Lifetime Whitening where patients are rewarded for keeping their dental appointments. You have access to communication skills to enroll patients into whitening and high-end aesthetic dentistry. You have trainings on phone calls to overcome last minute calls to change appointments as well as a lot of other important information to grow your dental practice. Your office will also receive access to marketing materials to use on your website and around the office that help enroll patients into whitening and other aesthetic dental treatment plans.

Thing about this as a TEAM process where everyone understands how to speak to patients to value their dental appointments and what questions help patients to ask for what they really want for their teeth!

Celebrity Smiles™ originated in 2010 as a dental-grade system with whitening syringes and in-office whitening trays. During the pandemic we upgraded to the LED light technology and whitening pens (AKA: whitening wands).

This solution makes life a lot easier for dental offices to enroll new patients into high-end dentistry as well as, keep patients returning for dental appointments once they are enrolled in the Lifetime Whitening Program.

Let’s take a closer look at why our professional line of dental-grade, whitening products and this system is an ideal choice for your dental practice growth. It’s also a great choice for patients with tooth sensitivity who want a whiter, brighter smile.

WHAT’S THE DIFFERENCE YOU ASK?

The Celebrity Smiles™ mouthpiece a unique combination of COOL LIGHT™ technology and comfort mouthpiece which is comfortable and a universal size. The COOL LIGHT™ technology keeps the mouthpiece at a comfortable temperature (no heat) while the 32 BLUE/RED LED Lights accelerate the whitening process and optimize the patients result.

During in-office whitening procedures, a light which requires heat outside the mouth requires very high temperatures to release the oxygen in the hydrogen peroxide.

Contrary to other types of whitening the comfort BPA-free mouthpiece with the 32 LED Blue/Red lights maximizes the efficacy of the whitening your patients’ teeth. The combination of the gel and mouthpiece prevents dehydration inside the dentinal tubules which is what causes sensitivity.

The Celebrity Smiles™ technology has many patents and USA FDA approval to be safe while whitening without tooth sensitivity. The easy-to-use whitening wands allow for targeted application onto teeth which means the serum will not get on the lips and gums. The gel has a thick enough consistency to remain only on the teeth and will not ooze all over the patients gums and soft tissue. A

The unique, leading-edge technology and dental-grade, professional ingredients deliver fast and effective results without tooth zingers many of your patient’s experience.

Teeth Whitening, Whiter Teeth — Multi-tasking while whitening.

DOES THIS REDUCE OR ELIMINATE TOOTH SENSITIVITY?

When the whitening system is used as directed, Celebrity Smiles™ whitening technology results in minimal to no post-treatment sensitivity. The COOL LIGHT™ mouthpiece with the 32 Blue/Red LED lights is a big leap forward to accelerate the tooth whitening process in a much shorter period of time for your patients.

Your patient can choose the 10 minutes timer on the mouth piece which means the Blue and Red LED lights are working together or they can choose the 15 minutes setting which are the Blue LED lights only. In addition, our specialized formula contains 35% Carbamide Peroxide + 6% Potassium Nitrate Fluoride which act as a protective barrier over the dentine and acts like a desensitizing agent.

Dental offices can customize their ingredients to include hydrogen peroxide with or without Potassium Nitrate Fluoride as well as some clinicians ask to have BioMin (Hydroxyapatite) included. Most offices do ask for Carbamide Peroxide and we recommend a blend of HP or CP with Potassium Nitrate Fluoride for the patients best experience.

Dental offices as well as spas, salons and plastic surgeons can order at wholesale prices.

To learn more please email us: ask@celebritysmileslub.com or call: 888-816-1511.

Please complete this reseller information to see if you qualify for wholesale prices and we will schedule a time to chat with you about how this can work to grow your dental practice, medispa, beauty salon or plastic surgery office, etc.

For many years dentists have used our Lifetime Whitening program to retain patients, as well as grow New Patient Numbers. We want to explain how to use this system to reactivate your current overdue hygiene patients and gain loyalty with your clients and patients.

This whitening program with the systems and marketing materials is currently open to more than dental offices.

Click this link to learn more.