New Patients | Dental Practice Solutions

Build A Thriving Cosmetic Dental Practice: Understanding Your Patient’s Desires

By: Debbie Seidel-Bittke, RDH, BS

July 25, 2023

A successful cosmetic dental practice goes beyond providing excellent services; it requires understanding what patients truly desire. People are more likely to invest in what they want rather than what they are told they need. By implementing a smile evaluation and asking open-ended questions, dental practices can discover what patients truly want, leading to increased patient satisfaction and the opportunity to grow the practice further.

Read this blog, and explore the importance of understanding patient desires. Learn how enrolling patients into a patient membership/loyalty program such as the Celebrity Smiles Club will significantly contribute to the success of a cosmetic dental practice.

Understand What Your Patient Desires

As cosmetic dentists, our primary goal is to enhance smiles and boost self-confidence in our patients. However, it is crucial to remember that each individual has unique desires and expectations. Using a smile evaluation and asking open-ended questions can help us uncover those desires effectively.

A smile evaluation is a comprehensive process that involves a thorough examination of a patient’s oral health, cosmetic concerns, and overall smile goals. Ask questions to understand what your patient wants. Make it fun when you’re asking your patient what they want their smile to look like.

One fun example. Background: We just had a multi-million dollar lottery.

Scenario: As you are seating your patient, while establishing rapport, getting caught up, with a smile on your face ask:

“Mr. Smith, when you win the lottery this week, what do you want your smile to look like?” Wink.

You are certain to get a smile from your patient when you make the questions fun.

By asking open-ended questions and actively listening to patients, we can delve deeper into their preferences and aspirations.

The Power of Open-Ended Questions

Open-ended questions invite patients to express themselves freely, giving us valuable insights into their desires. Instead of asking yes or no questions, we can inquire about their dream smile, the aspects they wish to improve, or the emotions they associate with their current dental condition.

This approach not only strengthens the dentist-patient relationship but also enables us to tailor personalized treatment plans that align with their wishes.

“People buy what they want, not what they need.”

Introducing the Patient Membership/Loyalty Plan: The Smile Club

One way to offer patients exactly what they desire is by introducing them to The Smile Club. This exclusive club offers cutting-edge teeth whitening solutions, ensuring patients achieve the radiant smile they’ve always dreamed of. Teeth whitening is one of the most sought-after cosmetic dental procedures, and by incorporating this into your services, you tap into a significant market demand.

Teeth whitening is exploding since 2020! Never in our history have so many people sought-out whiter teeth. Unfortunately, patients are not buying their whitening products from their dentist. Let’s create a paradigm shift and tap into this simple, easy profit center.

A turn-key system is included when you use Celebrity Smiles Club whitening products. The system will grow your dental practice with more new patients and more patients will schedule cosmetic cases. The turn-key systems included with The Smile Club, when implemented, sustains high productivity in your dental practice for years to come.

No need to see more patients or increase your overhead when you implement The Smile Club web-portal of resources.

Benefits of Your Smile Club Patient Membership

Patient Loyalty!
- - Patients join The Smile Club and pay a nominal fee for a take home whitening kit.
  - No impressions, no trays to fabricate, no added patient chair time.
  - Patients agree to your “change of appointment procedure.” Last minute cancellations and no-shows become a distant memory.
  - Patients agree to pre-schedule and show up for their routine preventive care, dental hygiene appointments.
  - Patients buy more whitening products from your office at a reduced fee. buy and save.
  - You buy your teeth whitening products at wholesale and now you can afford to give away a whitening pen as a reward for pre-scheduling and keeping their appointments.
  - Patients buy and save. You passed along the savings and created more profitability with less overhead!
Quick and Effective Results: The Celebrity Smiles Club patient membership/loyalty plan, uses advanced teeth whitening techniques, delivering fast and impressive results.
Patient Reward
- Free whitening pens at routine hygiene appointments are the carrot used to grow your dental practice new patients, enroll more cosmetic cases and a lot more.
- The Smile Club keep patients returning to your dental office.
- You buy whitening products wholesale and pass the savings on to your patients. You give them a toothbrush and floss and what they really want are whiter teeth! Consider this a win-win.
Fast, effective, no-sensitivity
- Dental grade, no-sensitivity teeth whitening, is highly appealing to patients seeking immediate smile enhancements.
- Ten minutes to a whiter-brighter smile.
- Celebrity Smiles Club uses Carbamide Peroxide + Potassium Nitrate ingredients combined with Cool Light Technology Blue and Red LED Lights mouthpiece.
- * Red LED lights have evidence-based science stating they soothe, comfort and heal mouth sores, canker sores, etc. Great for post-op care! *
  - Think: Photobiomodulation.

** Teeth Whitening is projected to reach 11.6 Billion Dollars by 2030. **

Most people buy teeth whitening online or in a drugstore. What’s wrong with this picture?!

Let’s change this statistic and have our patients get their teeth whitening from their dental office. It’s easy money. No added time to your schedule or more patients in the chair.

Enroll for free and receive access to the resources, the system, included with The Smile Club. Discover how to create a $70,000+ net production profit center in your dental practice annually, and without more patient time or increased overhead when you tap into the sizzle of teeth whitening in North America!

Click the link at the end of this blog and implement the free resources.

Think: No impressions, no pouring models, no need to make whitening trays. No need for patients to return and pick up their whitening trays.

Increase This Simple Service & Profit Center: By offering a very popular and super simple service like teeth whitening using Celebrity Smiles Club whitening products, you will motivate and inspire more patients to consider cosmetic dentistry. Using the Smile evaluation opens the door to additional cosmetic services that both you and your patient may have initially overlooked.

Think: Teeth whitening simplified. More cosmetic cases: more veneers, Invisalign, implants, and crowns, etc.

Grow New Patient Numbers: Members of your patient rewards program, The Smile Club, are more likely to share their positive experiences with family and friends. This is a great way to attract new patients to your dental practice which will increase your reach within the community.
Market the Smile Club benefits everywhere possible: on your website, social media, and your monthly newsletter, etc.
- Use The Smile Club marketing images around your dental office and on your website.
Enhanced Patient Retention: Enrolling patients into the Smile Club establishes a long-term relationship with your patients. Patients are motivated to return for routine preventive care dental hygiene appointments because of The Smile Club benefits.
- When patients enroll they agree, they understand your procedure to change appointments.
- Patients prioritize their dental appointments.
Brand Loyalty: The Smile Club becomes synonymous with quality cosmetic dental care, fostering strong brand loyalty among your patients who enjoy its benefits.

Conclusion

Understanding what your patients truly want is at the heart of building a successful cosmetic dental practice. By completing smile evaluations and utilizing open-ended questions, you uncover your patients desires and craft personalized treatment plans to fulfill them.

The Celebrity Smiles Club plays a crucial role in achieving long-term dental practice success. This loyalty plan offers patients the opportunity to achieve a bright, white smile quickly and effectively. Enrolling patients into The Smile Club, will not only enhance the success of your cosmetic dental practice but also fosters patient loyalty. This is a system that will boost new patient numbers, creating a thriving and satisfying dental environment for everyone involved.

The Smile Club, when all its systems are thoroughly implemented, will not only grow your new patient numbers, but it will increase case acceptance for cosmetic cases and last-minute cancellations become a distant memory.

Enroll today to learn more about the Celebrity Smiles Club system. Start today and all the benefits created for your dental practice here.

There is no cost when you enroll today!

References.

* Photobiomodulation. Accessed July 1, 2023 here.
** Teeth Whitening projected to reach 11.6 Billion Dollars by 2030. Accessed on July 1, 2023 here.
Adjunctive Therapy with Blue LED Lights. Accessed July 1, 2023 here.

Creating Dental Patient Loyalty

By: Debbie Seidel-Bittke, RDH, BS

May 3, 2023

Dental practices can begin by evaluating their current patient retention and new patient acquisition strategies and identify areas for improvement. From here you will develop a patient loyalty program that aligns with your practice goals and values as well as the needs and preferences of your patient base.

How to Design a Patient Loyalty Program May Include:

Rewards: What rewards or incentives will be offered to patients for their loyalty and engagement with your dental practice? How will these rewards be communicated and distributed to your patients?
Eligibility: Which patients will be eligible to participate in your patient loyalty program? Will it be open to all patients, or will certain criteria need to be met (For example: Pre-scheduling routine dental hygiene appointments, calling 24+ hours ahead to change a dental appointment, referring new patients)?
Communication: How will the loyalty program be communicated to patients? Will it be promoted through email newsletters, social media, or in-office signage? How will patients be reminded of their rewards and encouraged to schedule appointments?
Tracking and Reporting: How will the practice track and report on the success of a loyalty program? What metrics will be used to evaluate its effectiveness (For example: patient retention rates, referral rates, new patient, and revenue growth)?

By taking these factors into account and designing a patient loyalty program that meets the needs of both the dental practice and its patients, dental practices can improve patient retention, attract new patients, and ultimately grow their dental practice.

Get More Patients to Ask for Your Care

Ask your patients this one question, “What is one thing we can do for you today that will create your most beautiful smile, what would that be?”

Most patients will respond by saying, “I want whiter teeth!”

Yes, some patients will report they want straight teeth and many patients will have a variety of other answers. Start asking this question of your patients and see for yourself how your patients respond.

The worst thing that can happen is that you may have more patients enroll into Invisalign, veneers and even more teeth whitening services.

Rewards to Your Dental Office & Patients

The latest data shows that only 17% of dental offices actively offer teeth whitening services to their patients. Why is that?

Are we too busy cleaning teeth and trying to get patients to schedule their next dental appointment? What’s wrong with this picture?!

One simple system that will not only keep your schedule full but this patient reward system called Celebrity Smiles Club. The club has proven for many years to get more new patients call your office and schedule a New Patient Appointment.

The Celebrity Smiles Club is similar to offering your patients a membership program such as a COSTCO or NETFLIX membership. When patients are part of “The Club” they know what is expected to reap their reward, i.e., One Free Teeth Whitening Pen. Your patients enroll in the Celebrity Smiles Club and they understand the expectation to get their reward.

These expectations are:

Enroll in The Club
Pre-schedule routine dental hygiene appointments,
Call (X days) in advance to change an appointment.

When patients keep their dental appointment they are rewarded at their dental hygiene appointment with a free whitening pen.

Most patients will buy another one or two pens which adds huge net production to your revenue.
You buy your whitening products at wholesale prices and in return you offer patients a free pen and a discount to buy other whitening products. Think of a patient paying $15-$20 for one whitening pen and you paid a wholesale price of $4.50 per pen.

Celebrity Smiles Whitening System means no more messy impressions, no models to pour up, trays to make and patients returning to get their whitening trays.

Your patients never need to sit for an hour under a blue light to whiten their teeth. You can still provide ZOOM teeth whitening but for touch-ups you have your patients return for a whitening tray. Using Celebrity Smiles System means you send your patients home with their whitening kit.

Teeth whitening is a six-billion-dollar business in North American and why should your patients buy their teeth whitening products at AMAZON or WALMART, etc.?

Using the Celebrity Smiles Club reward system will not only gain more new patients but will keep your schedule full. When patients enroll in your rewards program they are less likely to call last minute and change their dental appointment.

Think of using The Celebrity Smiles Club as a “Carrot”. It’s that adage, WIIFM that works very well to keep your practice highly profitable with patients showing up for their dental appointments!

Once you partner and implement the Celebrity Smiles Club, you gain access to a web portal of information (No added cost to you!) that will reduce cancellations, provide scripts to keep patients on the schedule when they do call to cancel, how to enroll your patients into the club, a smile evaluation and how to get patients to want more than JUST a clean, plus a lot more.

Check out everything included in Celebrity Smiles Club here.

Ready to get started offering The Club? Send me an email (debbie@dentalpracticesolutions.com) and in the subject line write, “The Smile Club.”

In the body of your email provide your office name and I will respond with the order form and information about The Club.

Not sure if this is right for your dental office?

Schedule a quick demo and learn more about how to grow your new patient numbers, reduce cancellations and keep patients returning to your dental office using Celebrity Smiles Club teeth whitening system.

Schedule a Call

Creating Dental Patient Loyalty

By: Debbie Seidel-Bittke, RDH, BS

March 17, 2023

Dental practices can begin by evaluating their current patient retention and new patient acquisition strategies and by identifying areas for improvement. From here, you will develop a patient loyalty program that aligns with your practice goals and values as well as the needs and preferences of your patient base.

Some key considerations when designing a patient loyalty program may include:

Rewards: What rewards or incentives will be offered to patients for their loyalty and engagement with your dental practice? How will these rewards be communicated and distributed to your patients?
Eligibility: Which patients will be eligible to participate in your patient loyalty program? Will it be open to all patients, or will certain criteria need to be met (for example: Pre-scheduling routine dental hygiene appointments, calling 24+ hours ahead to change a dental appointment, referring new patients)?
Communication: How will the loyalty program be communicated to patients? Will it be promoted through email newsletters, social media, or in-office signage? How will patients be reminded of their rewards and encouraged to schedule appointments?
Tracking and Reporting: How will the practice track and report on the success of the loyalty program? What metrics will be used to evaluate its effectiveness (for example: patient retention rates, referral rates, new patient and revenue growth)?

Ask your patients this one question, “What is one thing we can do for you today that will create your most beautiful smile?”

Most patients will respond by saying, “I want whiter teeth!”

Yes, some will report that they want straight teeth, and many patients will have a variety of other answers. Start asking this question of your patients and see for yourself how your patients respond.

The worst thing that can happen is you may have more patients enroll into Invisalign, veneers and even more teeth whitening.

The latest data shows that only 17% of dental offices actively offer teeth whitening services to their patients. Why is that?

Are we too busy cleaning teeth and trying to get patients to schedule their next dental appointment?

Celebrity Smiles Club is a simple system that will not only keep your schedule full but also this patient reward system has proven to have more new patients call an office and schedule an appointment.

The Celebrity Smiles Club is similar to offering your patients a membership program similar to a COSTCO or NETFLIX membership. When patients are part of “the Club,” they know what is expected to reap their reward: free teeth whitening. Your patients enroll in the Celebrity Smiles Club and know the expectations such as pre-scheduling routine dental hygiene appointments and calling in advance when they need to change an appointment.

When they keep their dental appointments, they are rewarded at their dental hygiene appointments with a free teeth whitening pen!

Teeth whitening is a six-billion-dollar business. Why should your patients buy their teeth whitening products at AMAZON or WALMART?

Using the Celebrity Smiles Club reward system will not only gain more new patients but will keep your schedule full, and when patients enroll in your whitening program, they are less likely to call last minute to change their dental appointment.

Think of using Celebrity Smiles Club as a “Carrot.” It’s that old adage, What’s In It For Me? (WIIFM) that works very well to keep your practice highly profitable!

SCHEDULE HERE