Creating Dental Patient Loyalty
May 3, 2023
Dental practices can begin by evaluating their current patient retention and new patient acquisition strategies and identify areas for improvement. From here you will develop a patient loyalty program that aligns with your practice goals and values as well as the needs and preferences of your patient base.
How to Design a Patient Loyalty Program May Include:
- Rewards: What rewards or incentives will be offered to patients for their loyalty and engagement with your dental practice? How will these rewards be communicated and distributed to your patients?
- Eligibility: Which patients will be eligible to participate in your patient loyalty program? Will it be open to all patients, or will certain criteria need to be met (For example: Pre-scheduling routine dental hygiene appointments, calling 24+ hours ahead to change a dental appointment, referring new patients)?
- Communication: How will the loyalty program be communicated to patients? Will it be promoted through email newsletters, social media, or in-office signage? How will patients be reminded of their rewards and encouraged to schedule appointments?
- Tracking and Reporting: How will the practice track and report on the success of a loyalty program? What metrics will be used to evaluate its effectiveness (For example: patient retention rates, referral rates, new patient, and revenue growth)?
By taking these factors into account and designing a patient loyalty program that meets the needs of both the dental practice and its patients, dental practices can improve patient retention, attract new patients, and ultimately grow their dental practice.
Get More Patients to Ask for Your Care
Ask your patients this one question, “What is one thing we can do for you today that will create your most beautiful smile, what would that be?”
Most patients will respond by saying, “I want whiter teeth!”
Yes, some patients will report they want straight teeth and many patients will have a variety of other answers. Start asking this question of your patients and see for yourself how your patients respond.
The worst thing that can happen is that you may have more patients enroll into Invisalign, veneers and even more teeth whitening services.
Rewards to Your Dental Office & Patients
The latest data shows that only 17% of dental offices actively offer teeth whitening services to their patients. Why is that?
Are we too busy cleaning teeth and trying to get patients to schedule their next dental appointment? What’s wrong with this picture?!
One simple system that will not only keep your schedule full but this patient reward system called Celebrity Smiles Club. The club has proven for many years to get more new patients call your office and schedule a New Patient Appointment.
The Celebrity Smiles Club is similar to offering your patients a membership program such as a COSTCO or NETFLIX membership. When patients are part of “The Club” they know what is expected to reap their reward, i.e., One Free Teeth Whitening Pen. Your patients enroll in the Celebrity Smiles Club and they understand the expectation to get their reward.
These expectations are:
- Enroll in The Club
- Pre-schedule routine dental hygiene appointments,
- Call (X days) in advance to change an appointment.
When patients keep their dental appointment they are rewarded at their dental hygiene appointment with a free whitening pen.
Most patients will buy another one or two pens which adds huge net production to your revenue.
You buy your whitening products at wholesale prices and in return you offer patients a free pen and a discount to buy other whitening products. Think of a patient paying $15-$20 for one whitening pen and you paid a wholesale price of $4.50 per pen.
Celebrity Smiles Whitening System means no more messy impressions, no models to pour up, trays to make and patients returning to get their whitening trays.
Your patients never need to sit for an hour under a blue light to whiten their teeth. You can still provide ZOOM teeth whitening but for touch-ups you have your patients return for a whitening tray. Using Celebrity Smiles System means you send your patients home with their whitening kit.
Teeth whitening is a six-billion-dollar business in North American and why should your patients buy their teeth whitening products at AMAZON or WALMART, etc.?
Using the Celebrity Smiles Club reward system will not only gain more new patients but will keep your schedule full. When patients enroll in your rewards program they are less likely to call last minute and change their dental appointment.
Think of using The Celebrity Smiles Club as a “Carrot”. It’s that adage, WIIFM that works very well to keep your practice highly profitable with patients showing up for their dental appointments!
Once you partner and implement the Celebrity Smiles Club, you gain access to a web portal of information (No added cost to you!) that will reduce cancellations, provide scripts to keep patients on the schedule when they do call to cancel, how to enroll your patients into the club, a smile evaluation and how to get patients to want more than JUST a clean, plus a lot more.
Check out everything included in Celebrity Smiles Club here.
Ready to get started offering The Club? Send me an email (email@example.com) and in the subject line write, “The Smile Club.”
In the body of your email provide your office name and I will respond with the order form and information about The Club.
Not sure if this is right for your dental office?
Schedule a quick demo and learn more about how to grow your new patient numbers, reduce cancellations and keep patients returning to your dental office using Celebrity Smiles Club teeth whitening system.Schedule a Call