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Enhancing Case Acceptance for Improved Cosmetic Dentistry: A Proven Approach

By: Debbie Seidel

August 28, 2023

 

dental hygienist

Cosmetic dentistry has witnessed remarkable advancements in recent years, empowering dentists to offer patients a dazzling smile transformation. However, even with these advancements, the challenge of case acceptance remains. Effectively conveying the value of cosmetic treatments and addressing patients’ desires requires a strategic approach.

In this blog post, we will delve into two crucial steps that can significantly elevate case acceptance rates: understanding patients’ smile aspirations and providing comprehensive information. Additionally, we’ll explore how offering an eBook on Creating a Celebrity Smile can be a powerful tool for engaging patients.

Step 1: Understand Your Patients’ Smile Aspirations

A cornerstone of successful case acceptance in cosmetic dentistry is understanding the unique desires of each patient. Dental professionals must go beyond the technicalities and tap into patients’ emotional connections to their smiles. Here’s how to effectively achieve this:

  • Active Listening: During consultations, allocate ample time for patients to express their thoughts and expectations. Dental hygienists and dentists must actively listen and ask open-ended questions to gain insights into what aspects of their smiles bother them and what they envision as their ideal smiles. Ask each patient how they want their smile to look like.
  • Visual Aids: Utilize visual aids such as smile portfolios, before-and-after photos, and digital smile simulations. These tools help patients visualize the potential outcomes of various treatments and enable them to articulate their preferences more clearly.
  • Empathy: Show genuine empathy towards patients’ concerns. Recognize the emotional impact their smile issues might be having on their self-esteem and overall confidence. This empathetic approach fosters trust and establishes a stronger dentist-patient rapport.

Step 2: Provide Comprehensive Information

Transparent communication is paramount in fostering patient trust and driving case acceptance. Dentists should ensure that patients are well-informed about the treatment process, benefits, and expected outcomes. Here’s how to achieve this:

  • Clear Explanation: Break down complex dental terminology into simple language that patients can understand. Clearly explain the recommended procedures, detailing the steps involved, potential discomfort, and recovery periods. Say phrases like, “Gum disease” vs. Periodontal disease, “Bleeding” vs. nothing at all. Say, “Preventive Care Appointment” or “Hygiene Appointment” vs. Cleaning, etc.
  • Visual Aids (Again): Visual aids aren’t just valuable in understanding patients’ desires; they are equally important in explaining treatment procedures. Presenting treatment plans visually can demystify the process and make patients more comfortable with their decisions.
  • Case Studies: Share real-life case studies of patients who have undergone similar cosmetic treatments. Highlight the transformations and positive experiences of these patients to demonstrate the tangible benefits of the proposed treatments.
  • Financial Transparency: Discuss the cost of treatments upfront, including any potential payment plans or financing options. Patients are more likely to commit to a treatment plan when they have a clear understanding of the financial aspects.

Step 3: Understand Your Patient Desires

The 1st step is to understand what your patients smile desires. Ask them open ended questions.

Use a smile evaluation and/or smile simulation which will greatly enhance patient engagement and case acceptance.

I created an eBook titled “Increase Cosmetic Cases and Grow Your Dental Practice” and this can serve as a powerful tool to increase case acceptance. Many dentists come to me asking to increase the number of cosmetic cases. If this sounds like you, I created this eBook and it speaks to this ONE THING which has proven over many years to increase cosmetic cases, grows new patient numbers and keeps patients returning to your dental office.

What you can expect to learn reading this eBook (link to Ebook below):

  • Informed Decision-Making: This eBook can dives into the world of cosmetic dentistry, explaining different treatment options, potential challenges, and how to more easily get patients to want cosmetic dental services. You will learn how to simplify this process. No need to overthink cosmetic case acceptance. This ONE THING will make it much easier for patients to want a smile upgrade.
  • Expert Authority: Discover how to build credibility in your community for patient searching for a brighter smile. Get more patients to call your office and when they do meet you, instill confidence in the patients seeking cosmetic treatments.
  • The Strategy: This ONE THING that will keep patients returning to your dental office. This One Thing will grow New Patient Numbers. This ONE THING will create raving fans and keep patients returning to your office.

Conclusion

Achieving higher case acceptance rates in cosmetic dentistry requires a dual approach: understanding patients’ smile aspirations and providing comprehensive, transparent information. By actively listening to patients’ desires, utilizing visual aids, and empathizing with their concerns, dentists can foster trust and rapport.

Clear, motivational communication, visual aids, smile simulations, showing case studies, and offering financial transparency, all contribute to well-informed decision-making on the patients’ end.

By combining these steps, dentists can navigate the intricate landscape of cosmetic dentistry case acceptance successfully, ultimately helping patients achieve the smiles they’ve always dreamed of.

Grab this eBook and learn this ONE THING that will have more cosmetic cases scheduled. Once you start to read the eBook, over the next 30 days I will be sharing various tools to support your case acceptance and schedule more value per patient appointment. LINK TO EBOOK

eBook LINK

Resource about Communication and Motivational Interviewing.

Check the YOUTUBE Videos about Motivational Interviewing.

One example of motivational interviewing (Communication to motivate your patient) is this video.

Posted in Blog, Business, Business of Dentistry, Dental Hygiene Services, Dental Hygiene Treatment

Maximizing Dental Hygiene Department Production: Key Strategies

By: Debbie Seidel

August 22, 2023

Dental Hygienist uses the latest technology for a patient exam.

Maintaining a successful dental practice involves more than just delivering quality dental care; it also requires effective management and a keen understanding of the industry’s evolving trends. In today’s competitive healthcare landscape, dentists are constantly seeking ways to boost production and enhance various systems, and services especially in your dental hygiene department. 

As our dental profession evolves, the dental hygiene department becomes more and more important to  patient care and your dental practice growth. In this blog, we will delve into the topic that will elevate your dental hygiene department’s productivity and overall success.

The Digital Revolution in Dental Hygiene 

The advent of digital technology has transformed many aspects of dentistry, and the dental hygiene department is no exception. Dentists are increasingly exploring digital tools such as iTero, etc., to streamline operations and improve patient care.

One of the key areas where digital innovation is making a significant impact is patient communication and education.

Incorporating interactive tools like digital scans, intra-oral cameras, and educational videos can empower patients to take charge of their oral health. Making the patient part of their treatment plan and the discovery about what is happening in their mouth makes case acceptance much easier.

Through technology and various tools you can educate patient you boost patient engagement and the ability to “want the care they need.” This will also help you get patients to continue returning to your office. 

A high-level of patient engagement builds trust and trust means patients are more likely to accept your care and return for future appointments.

Telehealth and Virtual Consultations 

Another emerging trend that dentists are exploring to enhance their dental hygiene department is tele-health consultations. This innovative approach allows dental hygienists to connect with patients remotely, providing consultations, answering questions, and offering guidance on oral health routines.

Tele-health can be a great way to meet potential new patients and hygienists can offer post-op care to their patients more easily.

Consider using tele-health to meet new patients, especially patients who may be fearful about going to a dental appointment. You can also do a dental exam to assess a patients smile, maybe assess their shade when patients are interested in teeth whitening services.

Check out the Smile Club which will allow you to virtually assess a patients shade and they can now come by your office, register for the Smile Club, hopefully feel more comfortable to schedule a new patient appointment. The Smile Club uses Celebrity Smiles teeth whitening and patients leave with their whitening kit that same day.

There are no impressions, trays to make, etc, etc. Your ROI can be huge when you use tele-health for cosmetic dentistry initial exams.

Tele-health allows you to reach a wider audience, ultimately boosting production by catering to different patient preferences.

Data-Driven Analytics 

Data driven analytics is rapidly transforming our dental profession is no different. Dentists are recognizing the value of data-driven decision-making to optimize their dental hygiene department’s productivity. By harnessing the power of patient data, practices can gain insights into patient behaviors, treatment preferences, and patterns in oral health issues.

What matters to you will always get measured. Without looking at what is working and not working you can never assess you future success potential.

Ultimately, data-driven decision-making can enhance patient satisfaction, leading to higher retention rates and increased referrals.

Continuing Education and Dental Hygiene Department Training

As a dental professional you most likely understand that the expertise of the dental hygiene team directly impacts the success of the hygiene department. Investing in continuing education and training for dental hygienists is a strategy that dentists are actively pursuing to boost production.

Staying updated with the latest advancements in dental hygiene techniques, innovative tools, technologies and time saving systems, ensures that dental hygienists can provide the highest level of care to their patients.

Moreover, skilled and knowledgeable hygienists are more likely to spot early signs of dental disease and any abnormalities. They know how to more easily and effectively educate patients, performing more than just a cleaning.

All of the above contribute to improved patient outcomes and loyalty for patients to return to your dental office.

Collaboration and Workflow Optimization 

Collaboration within the dental practice is essential for efficient operations and patient satisfaction. Dentists are recognizing that a streamlined workflow between the dental hygiene department and other areas of the dental practice, such as scheduling, billing, and treatment planning for improved case acceptance, can significantly impact overall productivity.

Implementing strategic and time-saving solutions facilitate seamless communication between the various areas of your dental practice.

Optimizing your current systems will eliminate bottlenecks, reduce last-minute cancellations, and enhance the patient experience. When different aspects of your dental practice work in harmony, this translates into more patient appointments, an optimized patient schedule, higher production without running on a treadmill and an overall positive impression of the practice.

Conclusion 

Our dental industry is evolving at a rapid pace, and most dentists are proactively seeking strategies to boost production and enhance various departments. The dental hygiene department, in particular, plays a crucial role in patient care and practice growth.

By embracing the latest technology, incorporating tele-health, making data-driven decisions, investing in continuing education, and optimizing collaboration, dentists can elevate their dental hygiene department’s productivity and provide exceptional patient care.

Staying attuned to the latest trends and innovations in dentistry ensures that dentists remain competitive and capable of meeting the evolving needs of their patients. As the landscape continues to evolve, dental practices that embrace these strategies are well-positioned to thrive in the ever-changing world of oral healthcare.

If you found this blog valuable and if you are curious about how you can optimize your dental hygiene department and boost production more easily, schedule a complimentary discovery call. This will only cost you time. Time can be a valuable asset when you have a goal that becomes your next level of success.

Schedule your call here. 

Can’t find a time on the calendar? Please send us a message here with a day and time that does work.

Posted in Business, Business of Dentistry, Case Acceptance, Dental Hygiene Patients, Dental Hygiene Services, Dental Hygiene Treatment

Elevate Dental Practice Success: Unleash the Power of a Smile Evaluation

By: Debbie Seidel

August 9, 2023

Digital Smile Simulation - Empowering Patients to Visualize Their Desired Smile"

In the fast-evolving world of dentistry, staying ahead of the curve is crucial for maintaining a successful dental practice. One area that holds immense potential for boosting production and patient satisfaction is smile evaluations. By incorporating a smile evaluation for every dental patient you actively engage patients to understand their desired smile.

This increases the dentist’s opportunity to transform more patient smiles by doing veneers, implants, crowns, bridges, and even replacing old composites. It may be as simple as your patient asking to have whiter brighter teeth.

 Today’s blog will share tips about understanding your patient’s desires for their smile and how to more easily move patients from routine services into high-end cosmetic care.

 You will also discover how to enhance patient loyalty and increase the overall value of each patient long term.

The Power of a Smile Evaluation

A smile evaluation is more than just a clinical assessment; it’s a personalized journey that allows dentists to understand their patients’ unique desires and goals. The process involves a comprehensive analysis of a patient’s dental structure, facial features, and aesthetic preferences. 

Your smile evaluation can be as simple as a brief questionnaire that asks patients to answer simple questions and tell you how they feel about their smile. You can also complete a smile evaluation by asking every patient as you are seating them in the treatment room,

“What is one thing we can do today that will leave you feeling better than ever about your smile?”

  • Notice this is an open ended question and not a yes or no answer from your patient.

If you have the technology available cutting-edge technology like digital imaging and 3D modeling, allow hygienists to use this and during the doctor-hygiene exam the dentist can visually demonstrate the potential outcomes of various treatments, empowering patients to make informed decisions about their dental care.

Engage Patients During The Smile Transformation

One of the keys to increase your value per patients is to engage your patient in their dental experience. Asking patients what they want their smile to look like not only fosters a sense of partnership but also allows dentists to tailor treatment plans to meet their patients’ specific aesthetic preferences. This collaborative approach enhances patient satisfaction, as individuals feel heard and valued throughout their dental journey.

Actively involving patients in the decision-making process leads to greater acceptance of comprehensive treatment plans. Patients who have a clear vision of their desired smile are more likely to commit to multiple procedures, contributing to increased production for the dental office.

Understanding Patient Dynamics

It’s important to acknowledge that the landscape of dental patient loyalty is changing. Current data reveals that patients typically don’t remain with a dental office for more than 10 years. This dynamic highlights the importance of consistently delivering exceptional patient experiences and demonstrating the value of long-term care.

While a patient’s tenure may be limited, the potential value they bring to a dental practice over a decade is substantial. With an average expenditure of $10,000 over 10 years, each patient represents a significant revenue stream. This is why maximizing the value of each patient is crucial for long-term practice success.

Increasing the Value of Production Per Patient

Now, let’s address the pivotal question: How can a dental office increase the value of production for each patient?

    • Personalized Treatment Plans: Taylor  treatment plans to address patients’ specific needs and desires not only improves patient satisfaction but also encourages them to pursue comprehensive procedures that lead to higher production value.
  • Communication and Education: Effective communication is the cornerstone of patient engagement. Explaining treatment options, procedures, and potential outcomes in clear, jargon-free language helps patients make informed decisions, fostering trust and loyalty.
  • Break it down into words your patient easily understands.

Use words and phrases such as: infection, inflammation, bleeding, hole, pus, etc, etc.

    • Technology Integration: Embrace technology like digital smile simulations and intraoral cameras empowers patients to visualize their potential transformations. This interactive experience creates excitement and encourages patients to explore a range of treatments.
    • Long-Term Relationship Building: While dental patients may not remain in the same dental office for decades, building strong relationships during their time with your dental practice can lead to referrals and positive online reviews. These factors contribute to new patient acquisition and increased production.
    • Membership Plans and Preventive Care: Offering membership plans that include preventive care services can incentivize patients to stay committed to their dental health. The Smile Club can be included as an add-on or upgrade to your current patient membership plans.
    • These plans can result in consistent revenue streams while reducing the need for reactive, costly dental care.
  • Patient Education Materials: Providing patients with educational materials, both in-person and digitally, ensures they have the information needed to maintain their oral health between visits. Empowered patients are more likely to invest in their dental well-being.
  • Continuing Education for the Dental Team: Equip the dental team with the latest knowledge and communication skills to ensure a consistent and exceptional patient experience. Well-informed team members can effectively explain specific dental treatment and the value of ongoing care.


Make sure every team member can speak easily about the benefits of prevention and how this does cost a little money but treating disease is very expensive. Today’s dental profession is all about creating optimal oral health. Optimal oral health leads to a longer, healthier life.

Every team member must be able to share this important message. This message leaves patients with a feeling of kindness and caring about them as a human not pursestrings!

In conclusion, integrating smile evaluations and actively involving patients in their smile transformations can significantly enhance production and patient loyalty.

By adapting to changing patient dynamics, providing personalized experiences, and leveraging technology, dental practices can increase the value of each patient over the long term. Remember, a patient’s smile journey is not just about dental procedures—it’s about creating a positive impact that resonates for years to come.

Dental Practice Solutions has a dental patient reward loyalty system that uses teeth whitening as a “carrot.” Patients are screened with a smile evaluation and given an opportunity to express what they want their smile to look like. 70% of your adult patients, when asked what they want their smile to look like, will respond they want “Whiter teeth!”

Celebrity Smiles Club Professional Whitening

You now enroll your patients into The Smile Club which has a nominal fee. Once enrolled, patients understand they must pre-schedule all routine hygiene appointments and call at least 48 hours in advance when they need to change an appointment. When patients are enrolled in the Smile Club and follow the guidelines, at their routine hygiene appointments, they receive one complimentary whitening pen.

At the initial enrollment they leave with a teeth whitening kit. This is an LED blue and red light Cool Light technology mouthpiece with shade guide and a whitening pen. You buy dental grade professional whitening products at wholesale. These products were created by Dental Practice Solutions founder, Debbie Seidel-Bittke. You save an pass along the savings to your patients.

*Teeth whitening is a 6 BILLION Dollar industry but most people are buying their teeth whitening online or in a retail store. Why not ride the wave and tap into this huge profit center in your dental practice?

Ask me how to create a 100k annual net profit center around teeth whitening plust the turn-key system will grow your new patient numbers, increase cosmetic dental services and reduces those last minute cancellations.

Currently, the web portal of information about implementing this patient loyalty-rewards system is no-cost when you click the link here.

Reference.

* Teeth Whitening Market Outlook: https://bit.ly/10BILby2026

Posted in Business, Business of Dentistry, Case Acceptance, Dental Hygiene Appointment, Dental Hygiene Patient Exams, Dental Hygiene Recare, Dental Hygiene Services, Dental Hygiene Services, Dental Hygiene Training, Dental Hygiene Treatment

Improving Dental Hygiene Patient Compliance: Strategies and Benefits

By: Debbie Seidel

August 2, 2023

Dental Hygienist working on a patient in the dental office.

As dental professionals, we understand the significance of maintaining optimal oral health. A well-maintained dental hygiene department not only ensures patient satisfaction but also contributes to the overall success of a dental practice. One crucial aspect that directly impacts patient outcomes is patient compliance with oral hygiene and treatment recommendations.

In this blog, we will delve into effective strategies to improve dental hygiene patient compliance, leading to enhanced productivity and patient loyalty. By implementing these techniques, you can create a thriving dental hygiene department in your practice and, ultimately, ensure the best possible oral health for your patients.

The Importance of Patient Compliance

Patient compliance refers to the extent where patients adhere to prescribed oral care routines and follow recommended dental hygiene practices. Unfortunately, despite the best efforts of dental professionals, many patients struggle with maintaining consistent oral hygiene habits. What we say goes in one ear and out the other.

This lack of compliance can lead to various oral health issues, including cavities, gum disease, tooth loss, and numerous systemic conditions such as heart attack, stroke, diabetes, high blood pressure, Alzheimers, etc, etc. As a dental professional, addressing and improving patient compliance is a pivotal step in promoting preventive dentistry and long-term overall health.

  1. Effective Communication

Clear and concise communication with patients plays a crucial role in improving compliance. Dentists and dental hygienists must take the time to educate patients about the importance of good oral hygiene and how it directly affects their total health. Utilizing visual aids such as charts, diagrams, and videos can enhance patient understanding and make oral health recommendations more relatable.

Encourage patients to ask questions and address any concerns they might have regarding their oral care routine. Use motivational interviewing which is an effective way to talk with patients. This is an evidence-based approach to help your patients accept the care they need. *See the reference below in references for more information about Motivational Interviewing.

Dental Hygiene Time Management. Explains when to complete important patient assessments.

 

  1. Personalized Care Plans

Every patient’s dental needs are unique. Tailoring dental hygiene plans to each individual patient can greatly enhance patient compliance. Conduct thorough assessments of their oral health, including systemic risk factors and previous dental history, to create personalized treatment plans. Engaging patients in the process and discussing their specific needs fosters a sense of ownership and responsibility for their oral health, increasing the likelihood of compliance.

Let patients know what exams and assessments you are completing. Always make them a part of your assessments. Collaboration is key if you want your patients to “own their disease.”

**See above image for time management strategies to help the dental hygienist “Complete it all!”

  1. Establishing Realistic Goals

Setting achievable oral health goals is vital in maintaining patient motivation and compliance. Collaborate with patients to set specific, measurable, and realistic objectives that align with their oral health needs. Understand where they are in their world and help them determine what they will commit to implementing outside your treatment room.  Break down the goals into smaller milestones and celebrate their achievements, reinforcing positive behavior and commitment to their dental hygiene routine.

  1. Utilizing Technology

Incorporating technology into your daily schedule can significantly improve patient compliance. Implement reminder systems through emails, text messages, or automated calls to prompt patients about upcoming appointments, follow-ups, and oral care routines. Discover fun ways to track your patients oral hygiene progress, and make this interactive for your patients.

It’s important to monitor your patients oral and total health. Show patients their progress. Congratulate them. Find ways to make oral hygiene changes feel good for your patient and create positive experiences.

Talking about technology, does your dental practice offer patients full-mouth scans, soft-tissue diode lasers and guided biofilm therapy options?

These are leading-edge technologies that will greatly benefit your patients oral health, reducing inflammation and will become great practice builders. Stay on top of the latest technologies that can assist in creating total wellness for your patients.

  1. Emphasize Preventive Dentistry

Promoting preventive dentistry is key to reducing  oral inflammation. Oral inflammation triggers numerous systemic diseases.

Encourage routine dental hygiene appointments, as preventive care allows for early detection of disease and timely intervention. Educate patients about the long-term cost-saving benefits of preventive measures compared to extensive treatments for neglected oral health issues.

Prevention costs a little but treating disease costs a lot.

Enhancing patient compliance offers numerous benefits, not only for the patients but also for your dental practice:

  • Better Oral Health Outcomes: Improved compliance leads to better oral health, reducing the risk of dental problems and enhancing overall patient satisfaction. Optimal oral health supports total health.
  • Enhanced Patient Loyalty: Patients who feel cared for and supported in their oral health journey are more likely to remain loyal to your practice. They will become your raving fans!
  • Increased Productivity: A proactive dental hygiene department that prioritizes patient compliance can lead to increased productivity, improved patient flow, and higher revenue.
  • Positive Word-of-Mouth: Satisfied patients are more likely to refer friends and family to your practice, further boosting your reputation and patient base. Every team member needs to ask for positive patient reviews!
  • Professional Fulfillment: Witnessing the positive impact of improved patient compliance can provide a sense of fulfillment and motivation for the entire dental team. Share the success of patient outcomes and always remember to celebrate your successes.

Conclusion

Improving dental hygiene patient compliance is a pivotal step to enhancing productivity and success within your dental hygiene department. When you adopt effective communication strategies, personalized care plans, and emphasize preventive dentistry, you can foster patient compliance and achieve total health outcomes.

Remember, patient compliance is a collaborative effort, and by supporting your patients in their total health journey, you can cultivate loyal and satisfied patients who are more likely to refer others to your practice. So, let’s work together to build a thriving dental hygiene department and ensure the best possible  health for all our patients.

Consider updating and optimizing your hygiene department with a complimentary discovery call.
Schedule here . You can also send us a message here.

Reference.

* Motivational Interviewing. Read More Here

Posted in Business of Dentistry, Continuing Care, Dental Hygiene Appointment, Dental Hygiene Department, Dental Hygiene Department Services, Dental Hygiene Recare, Dental Hygiene Services, Dental Hygiene Services, Dental Hygiene Treatment, Time Management

Build A Thriving Cosmetic Dental Practice: Understanding Your Patient’s Desires

By: Debbie Seidel

July 25, 2023

teeth Whitening Shade Guide

A successful cosmetic dental practice goes beyond providing excellent services; it requires understanding what patients truly desire. People are more likely to invest in what they want rather than what they are told they need. By implementing a smile evaluation and asking open-ended questions, dental practices can discover what patients truly want, leading to increased patient satisfaction and the opportunity to grow the practice further. 

Read this blog, and explore the importance of understanding patient desires. Learn how enrolling patients into a patient membership/loyalty program such as the Celebrity Smiles Club will significantly contribute to the success of a cosmetic dental practice.

Understand What Your Patient Desires

As cosmetic dentists, our primary goal is to enhance smiles and boost self-confidence in our patients. However, it is crucial to remember that each individual has unique desires and expectations. Using a smile evaluation and asking open-ended questions can help us uncover those desires effectively.

A smile evaluation is a comprehensive process that involves a thorough examination of a patient’s oral health, cosmetic concerns, and overall smile goals.  Ask questions to understand what your patient wants. Make it fun when you’re asking your patient what they want their smile to look like.

One fun example. Background: We just had a multi-million dollar lottery.

Scenario: As you are seating your patient, while establishing rapport, getting caught up, with a smile on your face ask:

“Mr. Smith, when you win the lottery this week, what do you want your smile to look like?” Wink.

You are certain to get a smile from your patient when you make the questions fun.

By asking open-ended questions and actively listening to patients, we can delve deeper into their preferences and aspirations.

The Power of Open-Ended Questions

Open-ended questions invite patients to express themselves freely, giving us valuable insights into their desires. Instead of asking yes or no questions, we can inquire about their dream smile, the aspects they wish to improve, or the emotions they associate with their current dental condition. 

This approach not only strengthens the dentist-patient relationship but also enables us to tailor personalized treatment plans that align with their wishes.

“People buy what they want, not what they need.”

Introducing the Patient Membership/Loyalty Plan: The Smile Club

One way to offer patients exactly what they desire is by introducing them to The Smile Club. This exclusive club offers cutting-edge teeth whitening solutions, ensuring patients achieve the radiant smile they’ve always dreamed of. Teeth whitening is one of the most sought-after cosmetic dental procedures, and by incorporating this into your services, you tap into a significant market demand.

Teeth whitening is exploding since 2020! Never in our history have so many people sought-out whiter teeth. Unfortunately, patients are not buying their whitening products from their dentist. Let’s create a paradigm shift and tap into this simple, easy profit center.

A turn-key system is included when you use Celebrity Smiles Club whitening products. The system will grow your dental practice with more new patients and more patients will schedule cosmetic cases. The turn-key systems included with The Smile Club, when implemented, sustains high productivity in your dental practice for years to come.

No need to see more patients or increase your overhead when you implement The Smile Club web-portal of resources.

Benefits of Your Smile Club Patient Membership 

  • Patient Loyalty!
      • Patients  join The Smile Club and pay a nominal fee for a take home whitening kit.
      • No impressions, no trays to fabricate, no added patient chair time.
      • Patients agree to your “change of appointment procedure.” Last minute cancellations and no-shows become a distant memory.
      • Patients agree to pre-schedule and show up for their routine preventive care, dental hygiene appointments.
      • Patients buy more whitening products from your office at a reduced fee.  buy and save.
      • You buy your teeth whitening products at wholesale and now you can afford to give away a whitening pen as a reward for pre-scheduling and keeping their appointments.
      • Patients buy and save. You passed along the savings and created more profitability with less overhead!
  • Quick and Effective Results: The Celebrity Smiles Club patient membership/loyalty plan, uses advanced teeth whitening techniques, delivering fast and impressive results.
  • Patient Reward 
    • Free whitening pens at routine hygiene appointments are the carrot used to grow your dental practice new patients, enroll more cosmetic cases and a lot more.
    • The Smile Club keep patients returning to your dental office.
    • You buy whitening products wholesale and pass the savings on to your patients. You give them a toothbrush and floss and what they really want are whiter teeth! Consider this a win-win.
  • Fast, effective, no-sensitivity
    •  Dental grade, no-sensitivity teeth whitening, is highly appealing to patients seeking immediate smile enhancements.
    • Ten minutes to a whiter-brighter smile.
    • Celebrity Smiles Club uses Carbamide Peroxide + Potassium Nitrate ingredients combined with Cool Light Technology Blue and Red LED  Lights mouthpiece.
    • * Red LED lights have evidence-based science stating they soothe, comfort and heal mouth sores, canker sores, etc. Great for post-op care! *
      • Think: Photobiomodulation.

** Teeth Whitening is projected to reach 11.6 Billion Dollars by 2030. **

Most people buy teeth whitening online or in a drugstore. What’s wrong with this picture?!

Let’s change this statistic and have our patients get their teeth whitening from their dental office. It’s easy money. No added time to your schedule or more patients in the chair.

Enroll for free and receive access to the resources, the system, included with The Smile Club. Discover how to create a $70,000+ net production profit center in your dental practice annually, and without more patient time or increased overhead when you tap into the sizzle of teeth whitening in North America!

  • Click the link at the end of this blog and implement the free resources.

Think: No impressions, no pouring models, no need to make whitening trays. No need for patients to return and pick up their whitening trays.

  • Increase This Simple Service & Profit Center: By offering a very popular and super simple service like teeth whitening using Celebrity Smiles Club whitening products, you will motivate and inspire more patients to consider cosmetic dentistry. Using the Smile evaluation opens the door to additional cosmetic services that both you and your patient may have initially overlooked.

Think: Teeth whitening simplified. More cosmetic cases: more veneers, Invisalign, implants, and crowns, etc.

  • Grow New Patient Numbers: Members of your patient rewards program, The Smile Club, are more likely to share their positive experiences with family and friends. This is a great way to attract new patients to your dental practice which will increase your reach within the community.
  • Market the Smile Club benefits everywhere possible: on your website, social media, and your monthly newsletter, etc.
    • Use The Smile Club marketing images around your dental office and on your website.
  • Enhanced Patient Retention: Enrolling patients into the Smile Club establishes a long-term relationship with your patients. Patients are motivated to return for routine preventive care dental hygiene appointments because of The Smile Club benefits.
    • When patients enroll they agree, they understand your procedure to change appointments.
    • Patients prioritize their dental appointments. 
  • Brand Loyalty: The Smile Club becomes synonymous with quality cosmetic dental care, fostering strong brand loyalty among your patients who enjoy its benefits.

Conclusion

Understanding what your patients truly want is at the heart of building a successful cosmetic dental practice. By completing smile evaluations and utilizing open-ended questions, you uncover your patients desires and craft personalized treatment plans to fulfill them. 

The Celebrity Smiles Club plays a crucial role in achieving long-term dental practice success. This loyalty plan offers patients the opportunity to achieve a bright, white smile quickly and effectively. Enrolling patients into The Smile Club, will not only enhance the success of your cosmetic dental practice but also fosters patient loyalty. This is a system that will boost new patient numbers, creating a thriving and satisfying dental environment for everyone involved.

The Smile Club, when all its systems are thoroughly implemented, will not only grow your new patient numbers, but it will increase case acceptance for cosmetic cases and last-minute cancellations become a distant memory.

Enroll today to learn more about the Celebrity Smiles Club system. Start today and all the benefits created for your dental practice here. 

There is no cost when you enroll today!

References.

  1. * Photobiomodulation. Accessed July 1, 2023 here.
  2. ** Teeth Whitening projected to reach 11.6 Billion Dollars by 2030. Accessed on July 1, 2023 here.
  3.  Adjunctive Therapy with Blue LED Lights. Accessed July 1, 2023 here.
Posted in Business of Dentistry, Case Acceptance, Dental Consulting, Dental Hygiene Appointment, Dental Hygiene Coaching, Dental Hygiene Department, Dental Hygiene Department Services, Dental Hygiene Services, Dental Hygiene Services, Dental Hygiene Treatment, Dental Implants, Dental Marketing, Dental Patient, DENTAL PATIENT CASE ACCEPTANCE, Hygiene Appointment Reactivation, Marketing, New Patients, Teeth Whitening

10 Tips to Improve Your Dental Practice

By: Debbie Seidel

March 22, 2022

Dental Office Treatment Room with new technology
Dental Office Treatment Room with Updated Technology.

It’s not easy to run a dental practice. The dental profession has never been more demanding or stressful than it is now, and dental practice owners bear a significant portion of this strain or weight. Patients have never had more dental treatment alternatives. They can conduct a short internet search or create a quick social media post asking their friends for advice.

This means that mastering the art of running a successful dental office boils down to focusing on a few essential aspects of the entire patient’s experience. As a result, you can provide the best treatment to your patients while assisting your team and avoid unnecessary effort.

10 Helpful Tips To Improve Your Dental Practice.

Here are some simple yet effective techniques to improve the efficiency in your dental office right away:

1.   Expand Your Services

Consider strategies to increase your offering to improve value, boost your competitive position, and stimulate the curiosity of potential patients when it’s time to expand your patient base. For example, perhaps the size of your current dental practice limits your production potential, and you’re considering enlarging or hiring more staff.

Just keep a few things in mind to get the proper balance. You never want to overwork your team or make adjustments that negatively impact the patient experience. Hence, you can carefully analyze the resource allocations required to make this adjustment vital.

2.   Provide Flexible Financial Options

Patients like to pay using different payment options. By providing multiple choices, patients would love to get treatments and return for ongoing dental care.

Aside from insurance coverage, accessible financial options include debit, credit, personal check, and cash. As a dentist, you can provide specific financing to ensure that personal financial situations do not influence dental health care selections.

3.   Embrace Clinic Culture

Creating a positive and healthy workplace culture positively impacts the patient experience. Some of the most successful dental clinics have figured out fostering a positive work environment. Your clinic decoration and physical environment influence your clinic culture. Your distinctive method of doing things, when fine-tuned, can increase productivity, attract top talent, and keep patients coming back for more.

Gather all of your team members and have an in-depth talk about your dental clinic’s day-to-today operations. Also, discuss its long-term goals to establish and strengthen your clinic culture. Employees will be happier and more caring if they all work towards the same goal, and your dental clinic will grow.

4.   Automate Your Billing Desk

Manual billing takes time and exposes you to the risk of human error. For example, tracking down patients to collect co-pays and processing insurance claims may be time-consuming and costly for all parties involved. Automated billing can help you get paid faster, offer your team more time to focus on other aspects of the business, and give you more peace of mind.

To get the work done right the first time, you should invest in top-rated billing software. If you have the resources to invest in automation, it is easier. When your staff spends less time preparing paper claims, you might be astonished at how much money you can save.

5.   Train Your Dental Team/Hold Meetings Regularly. 

Continuous dental team training is significant for keeping personnel happy, productive, and effective. Investing in training demonstrates that you care about their careers and can help to foster a positive work atmosphere that fosters success.

Every morning, meet with your personnel to go over the needs of patients who have appointments that day. During subsequent sessions, bring up any patient difficulties and brainstorm ways to avoid them from happening again. These meetings don’t have to belong; simply a quick huddle will do, but they can help enhance productivity significantly.

6.   Improve Patient Experience by Empowering Your Patients.

Patients are swiftly adapting to the rise of digital communication tools, and they are better at ease knowing that they have fewer options for communicating with the clinic. Allow your patients to communicate in various ways, including over the phone, through text, via email, and snail-mail.

Allowing your patient to visualize exactly what they can expect during surgery requires crisp and straightforward communication. When it comes to dental work, patients have a lot of financial and medical worries. Take the time to determine the patient’s competitive advantages or seek guidance from an expert solution provider.

7.   Delegate Tasks

Delegating duties and responsibilities enhances productivity, efficiency, and time management while also allowing you to focus on higher-level tasks. For example, consider delegating administrative work to team members or hiring a scribe. A group of highly qualified employees who are good at getting the work done right also helps reduce turnover rates and supply practices.

You’ll find more freedom in your day-to-today work as you delegate. Always have backups and plan ahead of time to handle typical workplace workloads and anticipate unexpected events. Delegating duties and empowering employees are both crucial aspects of gaining employer trust. Simplify your team’s schedules, offer some buffer time in their shifts, and allow them to work in the most meaningful way possible.

8.   Improve Patient Referrals

Building a successful dental office requires positive evaluations and recommendations. People are more likely to trust a personal recommendation or a review provided by a real consumer than an advertisement. In addition, patient referrals are a terrific strategy to acquire additional patients into your clinic, even if you’re starting.

You can try a variety of dental referral program concepts. For example, encourage patients to suggest friends by providing a referral bonus scheme, such as free teeth cleaning or a special discount. For the same, you have to hand out a simple referral card that describes the deal at the end of the appointment.

WIIFM. One system that has worked well to increase new patient appointments and keep patients returning is Lifetime Whitening.

When patients come to your office they enroll in this program for a small fee and receive free teeth whitening as long as they return for routine appointments without breaking appointments last minute.

9.   Upgrade Your Scheduling System

An excellent dental scheduling system does more than make it possible to schedule appointments. It improves patient flow, increases productivity, reduces stress for both patients and employees, and, as a result, adds to the high-quality service that your patients expect. In addition, you can provide outstanding customer service even while your clinic is closed by allowing patients to arrange appointments at any time.

Almost every dental practice management software provides a patient’s booking feature that you can integrate into your business’s website. Patients can make an appointment with only a few clicks, which your staff can confirm as needed.

10.  Make Team Management Your Top Priority

Streamlining as much as possible is the best strategy to increase efficiency. But unfortunately, many employers and managers are unaware of the numerous ways they waste time and money. It’s not because of a massive leak that may sink the Titanic, but rather because of a series of minor leaks that go unnoticed until it’s too late.

Always plan ahead of time and think about what your employees require. Allow them to prioritize various aspects of their lives. When dealing with new guidelines, assist them in their essential work. Finally, use technology to set automated reminders for your personnel and your patients.

Conclusion

We hope you have understood the essential tips to improve your dental practice. By applying these tips, you can stand out in front of your competitors and take your dental practice to the next level.

If you want to improve dental practice quickly, the most essential thing is to build a website. With the website, you can improve your internal operations and provide a better dental experience to the users.

To create a website, approach a company that offers dental website design services. They have experience building such kinds of websites. Hence, they can understand your requirements and provide you with a solution that takes your dental practice to new heights.

Thank you to our guest author WebyKing.

Posted in Business, Business of Dentistry, Uncategorized

5 Strategies for Managing A Dental Practice

By: Debbie Seidel

March 16, 2022

Guest Blog Post.

Image Source

For most dental professionals, it is challenging to see the dental offices as a business entity or a vocation, when in fact it is actually both. Although the entire practice is centered around ensuring optimal patients oral (dental) and total health, a dental practice will not be able to sustain your quality services if you’re not product, if revenue is not where it needs to be or if your equipment is not maintained well.

To make sure you can continue giving quality care, without sacrificing any other professional goal you might have, here are a few strategies for managing your own dental practice.

1. Reassess your working hours

Most dental offices still operate with a conventional schedule that usually starts at 8 AM in the morning and closes at or 5 PM. You might want to realign your clinic hours to better serve your patients, as well as open up your schedule for other opportunities. For example, some dentists who run a group dental practice, often have an alternating schedule. Some employees arrive early in the morning and leave early afternoon, while the employees arrive later in the day and leave later in the evening hours.

Many dental offices also intentionally work different hours, such as starting after lunch and schedule patients into the evening hours. This kind of setup allows patients to work half-day or get their dental work scheduled after their day of work.

2. Invest in your people

Of course, this is particularly important for all dental offices. Investing in your team in your dental practice is “investing in the business”. For starters, the dental office admin team members perform a wide range of activities from scheduling patient appointments, keeping records and the dental assistants complete various tasks that include x-rays, dental technologies like taking x-ray (images)and administer patient care. 

By equipping employees with the right certifications and training, they can perform some of the tasks that would otherwise fall on to the dentist themself. This saves up time and allows you to focus on more complex work, or attend to the business side of things.

Maintenance of dental equipment.
autoclave sterilizing maintenance.

3. Include regular maintenance on your equipment

Like any other machinery, the pieces of dental equipment you have in your dental office also require a periodic maintenance to ensure it doesn’t break down or malfunction right when you need it. A regular maintenance schedule might sound like an added expense for the business but it pays for itself in the long run, saving you from the hassle of having to stop or reschedule an appointment because something in the clinic doesn’t work as it should.

Of course, it involves x-ray machines, washer-disinfectors, hydraulic patient seats, lights, and more. You’ll also need to regularly check your handpieces to make sure you do your work with no worries.

4. Start automating processes

Rapid advancements in technology have made most of them less expensive and therefore more accessible for everyone. Some clerical tasks in your dental office can use this technology, saving you time and effort, all while minimizing the risks that come with manually performing them. The most common example is appointment setting and scheduling, automated solutions available today let you customize the platform and let the patients handle the rest. They can set their own schedules and the system will notify your team for confirmation.

One example of automation that saves the employees time and keeps patients returning to your office is NexHealth.

You can even automate your HR platform for your team, making sure that everyone’s salary and benefits are automatically taken care of. It can even help you see your upcoming schedule or if someone is planning to take a paid time-off, even when you’re not in the office. Some of these automated platforms are available in web browsers or even in mobile apps, improving mobility and accessibility for you and your patients.

5. Monitor your inventory

Sometimes, it’s the small things that derail the entire operation. To make sure you never run out of the important things you need, make sure to always keep a good handle on your inventory. You must frequently review the pace at which you consume certain materials such as cotton balls, Q-tips, patient toothbrushes, gloves, etc. Keeping yourself updated on the inventory status makes sure that you don’t overstock and more importantly, you don’t run out of the things you need in doing your day-to-day business.

For small dental offices, having tight control over the inventory means you only buy what you need, when you need it. This practice frees up a portion of your finances for other purposes, such as training staff or setting maintenance schedules. Also, you can start setting up an inventory management system and train the rest of the team for increased efficiency.

Conclusion

Effectively managing your dental practice often starts with the small, often-overlooked parts of the job. By making sure you pay enough attention and allot enough resources, you can continuously improve the place you work in and the processes with which you do business. Not only do they create better employee and customer experiences, but they also take off things from your mind–letting you focus on providing the best oral and dental health services.

Thank you to our guest author: Kat Sarmiento

Posted in Business of Dentistry, Dental, Guest Blog

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