A streamlined dental hygiene department with strategic systems plays a pivotal role in driving practice production; however, many practices fall short of harnessing the full potential of their hygiene department.
In a typical day, a hygienist may treat seven or eight patients, offering essential services like prophylaxis and radiographs. While this is a common practice, it doesn’t fully leverage the hygiene department to deliver comprehensive, and periodontal care, as well as drive patients to schedule for cosmetic dentistry. In today’s economic landscape, optimizing all resources, including the hygiene department, is crucial for a dental practice.
When over 60% of Americans age 35 or older have some level of gum disease it’s imperative to treat this starting with non-surgical periodontal therapy and even use the ADA gingivitis code provided for early intervention of disease.
Continuing reading this to elevate your hygiene department by learning about The Profit Formula and 6 guiding principles.
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The Profit Formula
The Profit Formula is an innovative approach created by Dental Practice Solutions and designed to elevate dental hygiene productivity, aiming to unlock the true production potential of hygienists, elevate clinical care, and generate increased production for the hygiene department.1
Implementing The Profit Formula has demonstrated the capability to boost annual hygiene production by over $100,000 per hygienist, a proven success in numerous practices and adaptable to various settings. Explore six key principles of The Profit Formula to revolutionize dental hygiene productivity, enhance overall practice production and elevate patient care.
2. Future Hygiene Appointments
During the initial discovery phase, when working with clients, Dental Practice Solutions usually discovers practices usually have fewer than 80% of active patients scheduled for a next appointment. If patients aren’t scheduled, you can’t provide them optimal oral health care.
Plan a goal of 90% pre-scheduled hygiene appointments. Every patient (Preventive care and restorative) will leave with a next appointment. This means all patients of record (Even edentulous patients. Another topic, another day!) will have a pre-scheduled hygiene appointment.
Most hygiene patients receive basic hygiene care (cleanings/”Preventive Care Appointment”) and are assessed for any obvious dental needs and/or abnormalities. For a dental practice to reach their hygiene profit potential, hygienists need to understand how to deliver treatment needs to patients that puts the patient in the driver’s seat, ultimately allowing the patient to “take ownership of their disease.”
It’s imperative that we never allow insurance benefits (or lack of a benefit) dictate our treatment plan!
The hygiene department should be a major profit center for a dental practice., This can only occur when patients are routinely scheduled for dental hygiene appointments.
3. Promote Comprehensive Dentistry
There are different strategies and systems for the hygiene department to drive comprehensive, periodontal and cosmetic dental services. In most offices, this is not happening. One reason is that the dentist is so busy with restorative patients that the hygiene appointment is more of an interruption than anything else.
Some dentists may not take the time to complete a six month periodic exam and many offices have not learned a way to streamline the hygiene-patient-doctor exam to optimize case acceptance. Many offices think that they only time a patient will receive a comprehensive exam is when they are a new patient.
Not true!
Using The Profit Formula (Taught by Dental Practice Solutions) the dental hygienist will do a complete evaluation (hygienists are not legally allowed to diagnosis in most states) of the patients’ oral condition. Once hygienists become educated to find all potential hygiene need-based and elective (cosmetic and adjunctive) treatment opportunities, the entire outcome of the hygiene – preventive care appointments is elevated and you experience a more productive dental practice. This is how your hygiene department will drive productivity for the entire dental practice.
Using The Profit Formula the dental hygienist will use the oral evaluation to introduce discussions about comprehensive care, cosmetic dentistry and of course non-surgical periodontal care. The dental hygienist will initiate (discuss, introduce) the services while (in most states legally) the dentist will make the final diagnosis.
The hygienist is there as a patient-advocate and mini-associate to the dentist. This supports case acceptance and saves time during the hygiene patient exam.
This outcome is the reason why the hygiene department is very important to the dental practice. It’s the main blood vessel or the mitochondria of the dental practice. The hygiene department should operate like a powerhouse cell!
4. Build Strong Patient Relationships
The Profit Formula has a process that includes learning specific information about each patient, building patient rapport, understanding the patients values and their smile desires. Each hygiene appointment represents an opportunity to build a stronger relationship with the patient. It provides an opportunity to do more than treat a tooth.
Patients enjoy coming to a dental office where they feel valued and appreciated. This is part of the 5-star patient experience and one simple way to organically grow your dental practice.
A strong focus on the smile evaluation can be an effective way to learn what your patient desires for their smile. This takes away the dental clinicians always “finding” something in the patient’s mouth. It puts patients in the driver’s seat where they tell the office and dentist what they want. Provide a simple way for patients to whiten their teeth. The Smile Club is great way to save time and build your cosmetic cases this year.2
5. Enhanced Hygiene-Patient-Doctor-Exams
Dentists need to stop thinking of the hygiene patient exams as an interruption, and stop putting off this important exam. During a 10-minute team huddle the team should learn which hygiene patients need a doctor exam. The dental assistants will make note of this and be aware of a time when the doctor can more easily break-away from their patient to complete the hygiene patient exam.
When utilizing The Profit Formula hygienists will prepare the patient for any potential treatment needs which saves the doctor time during that hygiene patient exam. The hygiene patient exam should not take longer than 5-7 minutes. If the patient needs a comprehensive exam, this must be scheduled in another operatory and for 20 minutes of time with the doctor. The timing and strategy of this comprehensive exam must be completed at the time the patients hygiene appointment is scheduled.
6. Hygiene Department Production
Many hygienists think of hygiene production as “cleaning teeth,” bite-wings, FMX and panoramic radiographs. Today’s dental hygiene appointment includes “preventive care” including various adjunctive services such as laser bacterial reduction (LBR), fluoride varnish, Perio Protect Trays, Arestin, sealants, etc, etc.
A pain-point for many employees is knowing that the doctor-practice owner, has production goals. Let’s flip this negative thought process into a positive one. We must all think of production goals and meeting the practice production goals as “job security.”
When a large majority of Americans age 35 and older have some level of gum disease the hygiene production should not be difficult to reach three times the hygienists salary. The twenty-first century dental hygienist has a lot of exciting adjunctive services to implement that elevate patient care! Patients WILL pay for these adjunctive services when we share about the value and benefits they offer.
Since the 2020 pandemic, dental hygienists demand more money per hour when working as a dental hygienist in the dental office so it becomes imperative that dental hygienists are aware of their productivity and not JUST clean teeth.
Doctors must look at their practice numbers and end-of-day reports. The Profit Formula taught by Dental Practice Solutions, brings profit to the forefront of the dental practice, in a way that makes looking at the practice metrics and daily opportunities fun for all!.
Numbers tell a story and when the team looks at production goals in a positive light, accomplishing the goals as a team can be fun. When we accomplish the practice goals now we can talk about bonuses, salary raises, and fun team events!
Conclusion
The dental hygiene department is one of the best opportunities in a dental practice to increase overall practice production and elevate patient care, especially in today’s economy. The Profit Formula created by Dental Practice Solutions, will immediately set your practice on a growth path as well as, create more value for your patients.
Hygienists following The Profit Formula protocol receive higher patient satisfaction reviews than those who simply see patients for “just a cleaning” and basic preventive care services. Dentistry is constantly changing. Hygiene department adjunctive services are a fun and exciting way to practice dentistry as a dental hygienist in 2024.
These 6 principles discussed serve as guide to reframe your hygiene department and take your practice to the next level.
When you’re ready to optimize your hygiene department, implement The Profit Formula, and elevate your patient care, consider a quick call to learn more about Dental Practice Solutions hygiene department coaching program Hygiene Department MAX Revenue (a hybrid of online and personalized coaching) here.
References.
- The Profit Formula. Book a call and ask us about the Profit Formula taught by Debbie Seidel-Bittke, RDH, BS, Founder of Dental Practice Solutions. *Currently taught in all of our coaching programs.
- Ask us about The Smile Club and see your cosmetic cases grow. We will show you how to also have more new patient phone calls and reduce last-minute cancellations. Book a quick time to chat and learn. When you book a call we will mail you a SMILE CLUB whitening kit with the LED Blue and Red Lights (Similar nano watts as the ZOOM in-office light). There is no chair time to use this system. BOOK HERE —https://calendly.com/debbie-111/caseacceptance