How Offering Teeth Whitening Services Can Help Market Your Dental Office
March 2, 2023
Guest Author: Jennifer Freizen
A bright and healthy smile is one of the most important features people notice about us. Therefore, it’s no surprise that teeth whitening has become increasingly popular over the years.
According to the American Academy of Cosmetic Dentistry, Americans spent over $1.4 billion on teeth whitening in 2019. This statistic highlights the huge potential for dental offices that offer teeth whitening services. This blog will discuss the benefits of offering teeth whitening services and how they can help market a dental office.
Benefits of Offering Teeth Whitening Services
Offering teeth whitening services is a win-win situation for the patient and the dental office.
Here are some of the benefits:
Increased Patient Satisfaction
Teeth whitening is a cosmetic procedure that has become a standard of beauty. It’s no surprise that patients seek to whiten their teeth to enhance their appearance. By offering this service, dental offices can provide patients with an immediate improvement in their smile.
Patients’ satisfaction with the teeth whitening service will help improve their experience at the dental office and potentially lead to repeat visits.
Higher Revenue for the Dental Office
Teeth whitening is a lucrative service for dental offices. Not only is it a highly sought-after cosmetic procedure, but it also has a high-profit margin. Dental offices can increase their revenue and profitability by offering teeth whitening services.
Differentiates the Dental Office from Competitors
Not all dental offices offer teeth whitening services. By providing this service, dental offices can differentiate themselves from their competitors. This service will attract new patients looking for a dental office that offers various services and can provide them with a one-stop-shop experience.
Increases Patient Loyalty
Offering teeth whitening services can increase patient loyalty. Patients satisfied with teeth whitening services are more likely to become regular patients. Providing patients with various services encourages them to return to the dental office.
Positive Word of Mouth Advertising
Satisfied patients are likely to share their positive experiences with others. Word of mouth is a powerful marketing tool, and it’s essential for dental offices to capitalize on it. Dental offices can encourage patients to share their positive experiences with others by offering teeth whitening services. This will lead to more patients and more revenue for the dental office.
Target Market for Teeth Whitening Services
Teeth whitening services appeal to a broad range of patients, but there are specific target markets that dental offices should focus on. These include:
Millennials are a target market for teeth whitening services. This is because they are more likely to be concerned with their appearance and are willing to spend money on cosmetic procedures. Dental offices can appeal to this demographic by offering teeth whitening services and increasing their revenue.
Working professionals are another target market for teeth whitening services. They are more likely to have disposable income to spend on cosmetic procedures and are often concerned about their appearance in professional settings. Dental offices can cater to this demographic by offering teeth whitening services and potentially increasing their revenue.
Baby boomers are another target market for teeth whitening services. As they age, their teeth become more discolored and stained. Teeth whitening services can help reverse this process and give them a more youthful appearance.
Marketing Teeth Whitening Services
The marketing of teeth whitening services is crucial for dental offices to attract patients. Here are some strategies to consider:
Digital Marketing Strategies
Digital marketing is an essential strategy for dental offices to consider. This is because patients are often looking for dental offices online. Here are some digital marketing strategies to consider:
Social Media Advertising
Social media advertising is an effective way to reach potential patients. By targeting specific demographics, social media helps with brand recognition for your dental practice, helping to keep your office top of mind when they need teeth whitening.
Email marketing is a cost-effective strategy to reach patients who have already interacted with the dental office. Dental offices can use email marketing to promote teeth whitening services, offer promotions, and provide educational content. It’s an effective way to stay top-of-mind with patients and encourage them to book appointments.
A website is often the first point of contact that patients have with a dental office. It’s essential to optimize the website to promote teeth whitening services. This includes creating a dedicated teeth whitening page, adding patient reviews, and including before-and-after photos.
Strategies Traditional marketing strategies are still effective for dental offices. Here are some strategies to consider:
Dental offices can create targeted direct mail campaigns to promote teeth whitening services. This can include offering promotions or highlighting the benefits of teeth whitening. Direct mail is an effective strategy to reach potential patients in a local area.
Print ads are another effective strategy for dental offices to reach potential patients. Dental offices can create print ads in local magazines or newspapers. This can include highlighting the benefits of teeth whitening or offering promotions.
Referral programs are an effective strategy to encourage patients to refer their friends and family to the dental office. Dental offices can offer incentives to patients who refer new patients to the practice. This can include a discount on teeth whitening services or a gift card.
Partnership with Local Businesses
Dental offices can partner with local businesses to promote teeth whitening services. This can include partnering with beauty salons or spas. Dental offices can offer promotions to their clients, and beauty salons or spas can promote the dental office to their clients.
In-office marketing is a cost-effective strategy to promote teeth whitening services. Dental offices can create brochures, flyers, and posters to promote the services. They can also include information about the services on their appointment cards.
Challenges of Offering Teeth Whitening Services
Offering teeth whitening services has its challenges. Here are some of the challenges that dental offices should consider:
Cost of Equipment and Materials
The cost of equipment and materials for teeth whitening services can be expensive. Dental offices must invest in high-quality equipment and materials to provide the best results for their patients. This can be a significant investment, and dental offices must ensure they have the capital to invest.
Training of Staff
The dental office staff must be properly trained to provide teeth whitening services. This includes understanding the procedure, how to use the equipment, and how to manage patient expectations. Dental offices need to invest in training to ensure that their staff can provide the best results for their patients.
Managing Patient Expectations
Managing patient expectations is crucial for dental offices that offer teeth whitening services. Patients must understand that teeth whitening is a cosmetic procedure and that results may vary. Dental offices must provide patients with realistic expectations and ensure they understand the process before undergoing it.
Creating A Win-Win Solution
Offering teeth whitening services is a win-win situation for patients and dental offices. Patients receive an immediate improvement in their smile, and dental offices can increase their revenue and profitability. By targeting specific demographics and marketing teeth whitening services effectively, dental offices can attract new patients and increase patient loyalty.
Dental offices need to understand the challenges of offering teeth whitening services and invest in training, high-quality equipment, and materials.
Create A Call-To-Action For Your Practice
Overall, teeth whitening services are valuable to any dental office’s services. But not all dentists are confident about creating — and sticking to — a marketing strategy that attracts new patients. When you educate and engage them about the dental services you provide, you can encourage them to take action and schedule an appointment.
Fortunately, Rock Star Dental Marketing and Dental Practice Solutions can help your clients take action so you can grow your business. Rock Star Dental Marketing is a full-service online marketing agency that specializes in helping its marketing clients reach their next million dollars in annual revenue.
Dental Practice Solutions offers teeth whitening products and services that help retain new patients.
Does Your Dental Practice Stand Apart From The Crowd?
Your business is special and unique, and you have products and services that can make life so much better for your clients. But, they have a hard time picking you out from the crowd because to them, you look the same as all of your competitors. Therefore, you need to tell your story in such a unique, heartfelt way that your ideal clients cannot help but want to work with you because your “why” and what makes you special resonates with them, your Tribe.
That is why you should work with Rock Star Dental Marketing, for we will share your story with your ideal clients and community through digital content, as well as your internal crew through the storytelling of your Standard Operating Procedures. When your story is properly told throughout your internal and external marketing, your entire business thrives!
We can help you devise a marketing strategy to take your dental business to the next level. Contact us for a complimentary Discovery Session today to access our marketing wisdom.
About The Author:
Jennifer Filzen is the owner of Rock Star Dental Marketing and the host of the Ask The Doc show podcast.
As a result of our marketing efforts, Rock Star Dental Marketing helps small businesses reach their next million dollars in revenue. We do this by sharing their story in such a heartfelt way that their ideal clients, their Tribe, cannot help but want to work with them.
We do this through storytelling in their blogs, social media channels, on their website, in their video marketing, and even in their Standard Operating Procedures for internal marketing!
It’s all about sharing stories within your community that resonates with your Tribe. That is why Rock Star Dental Marketing is the category king of storytelling in the industries we serve, like auto repair, construction, dental, legal services, medspas, and business coaching.