Optimize Your Dental Practice: What Every Dental Practice Owner Must Know!
September 10, 2024
The 1st Step to Optimize Your Dental Practice
One of the most important responsibilities you have as a practice owner is to hire a top-notch leader to administer the processes in your dental business. AKA: an office administrator.
Maybe you are thinking, “I don’t want anyone to create friction or animosity with my employees!” Even if you have a smaller dental office, your office administrator might oversee various systems such as the patient schedule, insurance payments, case acceptance, unscheduled hygiene patients, employee time-off, employee challenges, etc., etc.
As your practice grows, your office administrator will delegate these various tasks by hiring and training competent employees for these positions such as a treatment coordinator and/or insurance biller. However, hiring or appointing an office administrator isn’t enough—your role as the owner is to create leaders in your office and be the leader of the office administrator and the team.
Being a leader does not mean you do the work! It does not mean that you solve all the challenges that will occur. It means that you empower your employees and when there is a challenge you know you can check in with your office administrator to resolve any issues.You are the inspector and should be able to check in with your office administrator to inspect that your expectations are met.
This process works well for our clients who have been through proper holistic-hygiene department- team training using the resources offered by Dental Practice Solutions.
The primary responsibility of the practice owner is to develop leaders and empower that one-employee to be a competent office administrator who can efficiently oversee the various systems and be sure the various systems in your dental office are running smoothly and your dental practice is highly profitable.1
Why is it crucial to create leaders and have a competent office administrator?
Consider this: as the owner and doctor, your most valuable contribution is the time you spend with patients in your treatment room. When you’re occupied with patient care most of the day, who’s overseeing the various areas of your dental business? It can’t be you—yet the business still needs to be run effectively.
This is where it becomes imperative that you have a competent office administrator.
Learn how to optimize your dental practice which is something every dental practice owner must know.
Develop Systems and Provide Clear Expectations
While the office administrator’s job includes overseeing the office systems and enforcing the practice’s policies, inspecting what you expect is where you play an important role.
As a team, everyone works together and achieves more.
T E A M = Together Everyone Achieves More
Team members should be invited to suggest various policies needed for your success. You must have your expectations written and routinely, you need to check in with your office administrator to be certain that expectations are met and without resistance.
Many dental practice owners feel overwhelmed by the idea of writing policies and creating systems for the various areas of the dental office.
Start now by writing one or two policies a week and make a list of the various areas of your dental office that need a system. These areas will include: patient schedule, new patient appointments, patient hand-offs, case acceptance, hygiene – doctor – patient exams, hygiene patient reactivation, outstanding insurance claims, etc., etc.
Each system will have a set of competencies. Competencies are written examples that indicate the employees success according to what is expected and what will elevate patient care.
Create a comprehensive set of guidelines with systems for your employees to follow. Begin with the areas of your practice that are causing the most challenges. If you feel this is a daunting task, it may be time to reach out to a dental expert, such as Dental Practice Solutions.
Your Dental Practice Vision
As the owner of the dental office, you are the leader. You get to set the tone and steer the ship in the direction you desire. This is your business and you should have the most significant impact on its vision and success plans for the future. It’s essential to, 1) have a clear vision and future plans and, 2) communicate these to your executive team and other employees.
Crafting Your Vision: The vision for your practice goes beyond a vision and mission statement; it’s about clearly defining what your practice does, what it creates, and how it differentiates itself from others. This may include the type of dentistry you practice, what type of patient care you aim to provide such as sleep apnea, oral myofunctional therapy, implants, double column hygiene, or single column, one hour hygiene appointments, Invisalign, in-office and take home whitening systems, etc.
Consider and plan how many days each year you wish to see patients. When you begin a new year, your patient schedule should be blocked for the correct number of days you plan to see patients during that year. Most dental offices are open a minimum of 200 days.
Next, you will reverse engineer how many appointment blocks you need each day for new patients. Do you know an approximate number of new patients you should see each month so your goals become a reality? Do you wish to treat “Complete Patients Health?” Or is single tooth dentistry, the bread and butter of what you enjoy?
Why Vision Matters: Never assume that your employees know the practice goals. This is particularly important if you hire someone who has worked in a different type of dental practice before. If your new office administrator previously worked in a bread and butter type of dental office and you have a vision to implement “comprehensive health dentistry,” you may have a lot of challenges ahead of you as you onboard your new office administrator.
If your vision isn’t clearly communicated, your employees will most likely default to what they have done in the previous offices they worked in. Now you have employees who do not align with your dental practice goals. This is how you get into a bad situation with consistently searching for new employees to replace ones who just never seem to be a fit for your dental practice.
Could this be a current situation many offices are facing today?
Why do you think there is so much turn-over in dental offices happening today?
Share your vision with your employees, communicate the long-term plans for your dental business. Share your practice growth goals, communicate effectively and thoroughly with everyone your hire. Be sure you communicate the types of services you offer patients, share your expectations about new patient appointments; how and when they are seen, the length of time for a new patient appointment and which clinician will see the new patient first: the hygienist or the doctor?
How do you follow up with new patients after they leave their 1st appointment?
Do you know if the new patient had a great experience? If you don’t ask, you’ll never know!
How do you communicate with patients of record who have gone MIA?
Do you send text messages, or an email? At what time in the day do you make calls to these former patients who are now MIA?
Do you send them a letter to know if they plan to return?
Maybe they moved out of the area and at what point do you inactivate these patients?
Take time to think about what’s important to you, write these things down. Ask your employees to think about what’s important to them. Everyone comes to your team meetings with their ideas and you have an agenda that everyone is invited to add their input to.
Plan to meet annually, usually in November or December, and plan out the upcoming year. This is a great time to plan a fun lunch and then spend two – four hours sharing your vision and what you want to accomplish over the next year. Allow time for your employees to express their thoughts and opinions. Ask you employees what they need and want for the dental business.
Align Your Team: Outline your vision to ensure that the employees are on the same page and working toward the same goals. This alignment is crucial for the success of your dental business and team harmony inside your dental office.
If everyone is rowing in a different direction, chaos and challenges arise. When everyone understands what’s expected and when everyone works toward the same goals, your dental practice will run smoothly and you’ll see sustainable success sooner than later, year after year.
Manage and Support Your Office Administrator
Your office administrator must oversee the daily operations of your dental practice, while your role is to empower your team, inspect what you expect, and routinely check in with your office administrator to be sure you are status quo and on track to achieve your goals.
Stay Involved: This doesn’t mean micromanaging or hovering over your office administrators’ every move. The dental practice owners role is to offer the necessary support, and advise if training is necessary to help the team excel in their role.
Weekly Meetings: At a minimum, you should sit down with your office administrator each week. We recommend that you actually schedule this time in your practice management software. Mark out time even if it’s 15 minutes. Add this in your practice management software so your team knows not to schedule you to see a patient at this time. This dedicated time means No patients, no interruptions during this short time together.
There must be a time each day before you begin your day seeing patients, during lunch, or before you leave for the day, when you get talk to your administrator for 10-15 minutes. It’s a few minutes and this effective communication brings a huge return for your small investment of time.
Use this time to review the practice’s KPI’s (production, collections, A/R, outstanding insurance payments, hygiene department profitability, unscheduled restorative and overdue hygiene patients, etc.). All you do as the owner, is listen to the successes and/or challenges and opportunities. If there is a challenge or conflict it works best to resolve it quickly, sooner than later.
If you find it difficult to focus during the doctor – administrator 10-15 minute meeting, plan to have lunch or coffee outside the office. The point here is to schedule focused time so you can accomplish minor tasks and overcome challenges quickly.
Daily Check-Ins: Consider a quick check-in before the morning team meeting, maybe a quick update over lunch, or a chat before you leave the office to review your end-of-day report, etc. This allows you and your office administrator to coordinate any important tasks, or address any challenges that may have occurred in the past 12 hours.
Know Your Numbers
Financial Responsibility: As the practice owner, it’s crucial to have control over your key performance indicators (KPI’s). While your office administrator can handle day-to-day tasks and be accountable that you are on track to achieve if not exceed your production and collection goals, the financial health literally rests in your hands.
Understanding Profitability: Stay informed about your revenue, production, collections, insurance contracts, various office expenses, marketing, employee salaries and equipment, etc, etc. Major financial decisions, like approving large purchases or paying employee bonuses, should be decided upon only when you know they are in alignment with your financial goals and that you are on track to achieve or exceed your practice goals set for the year.
Strategic Oversight: Consistently review your financial statements and make informed decisions about resource allocation. If you do not work with a dental CPA be sure you check out the Academy of Dental CPAs (see https://adcpa.org/). These are CPAs who thoroughly understand the dental professions KPIs and standard operating procedures/appropriate expenses and a lot more. This level of oversight is key to ensuring your practice remains profitable and financially sound. Make sure you work with a CPA that 100% – completely – understands dental office KPI’s.
Any Accountant will/can understand how to look at the financials of a brake shop or non-profit organization but they will not be able to properly guide you to experience y0ur highest level of success as owner of a dental office. Make sure you have the best financial advise. One day when you decide to retire you will be very happy that you had expert advice of a dental CPA to oversee your financials.
Track and Evaluate Key Performance Indicators (KPIs)
Know Your Numbers Daily: It’s essential to stay on top of your practice’s KPI’s and to meet, even exceed your goals but you must look at these specific metrics daily. And once again, the owner, doctor does not need to take time to do this alone.
There is an easy way for your team to view the office production, collections, insurance payments (or lack of), hygiene department production, hygiene patient reactivation, outstanding restorative, and new patient numbers, and the list can go on. Each team member is assigned “opportunities” inside the KPI dashboard and they look at these opportunities and report how they will achieve their opportunity goals, etc.
This type of process sets up employees who feel empowered, the are more than “punching a clock” and become leaders in your dental office. No one needs to be a financial guru to look at these KPI’s in our world of technology today. Dental Intel has made it super simple for anyone with two eyes and a brain to view and report on the KPI’s. If you can use a mobile device or computer you can easily use Dental Intel.
Our clients use www.dentalintel.com to view their KPIs. Dental Intel is a simplified way to view your important KPI’s by logging into a dashboard and viewing the important metrics.
When you’re planning a trip across the US, do you know if you have enough gas to get there when you 1st get in your car and start driving?
Do you know the speed you’re driving while on the road?
Do you know if a lightbulb needs to be replaced?
What is the most direct route to take when driving to your office?
If there is an accident along the road can you find a detour so you’re not late to the office?
Dental Intel is the same type of dashboard however, it works for your team and the dental office to make it through the day in cruise control. You will learn (see in the Dental Intel dashboard) quickly if there is a road block. There will not be any accidents.
Best of all is that your employees sit in the drivers seat. Your job is to have the employees report their goals, any opportunities and how as a team you can achieve your goal.
NOTE. We have access to a free Dental Intel trial so you can measure your KPI’s and experience the smooth ride to your next level of success. As an associate of Dental Intel, when you use Dental Intel, we waive any set-up fees and get the biggest discounts on this robust dashboard.
Book a quick call to learn more about it.
Daily Awareness: Staying informed about your daily KPIs helps you to be proactive not reactive. This is where a 10-minute team huddle becomes imperative if you are serious about achieving your goals and you want to STOP working so hard! The Dental Intel dashboard is one tool that every team member can easily view and then review their “opportunities” for the day with the team. This is where their score cards are implemented. Score cards are an accountability measure. The employees sit in the drivers seat and become accountable their “opportunities” which dictate the success of your dental business.
Conclusion
As the owner of a dental business your responsibility goes beyond providing patient care; it’s about leading a successful dental business. By concentrating on these essential areas—creating and collaborating with a top-notch office administrator, and overseeing your key performance indicators, you set up a strong foundation for your dental practice’s success.
Master these fundamentals, and you are on the path to building a thriving practice that achieves your goals, delivers exceptional patient care and creates a great life for you, your employees and patients as well.
Discover how to optimize your dental hygiene department with a holistic approach that will achieve and exceed your dental practice goals.
BOOK AN OPPORTUNITY CALL TODAY.
We’re here to walk alongside you every step of the way to your next level of success.
References.
- The book. Get a Grip by Gino Wickman
*Most of our clients and their team members read and learn how to be a cohesive team, working in harmony by reading this book together. It’s an easy read. Team members find it fun to read and relatable.