Reactivating patients is essential for building a thriving patient base and maintaining an effective hygiene program. A significant number of patients will inevitably lapse from their regular appointments, making it imperative to reactivate them for preventive care.
Dental Practice Solutions has worked with dental offices for over 20 years to get patients back on their schedule. The *Smile Club strategy has equipped thousands of dental offices with a cost-effective strategy to acquire new patients and re-engage patients who are overdue for their hygiene appointments or inactive.
Reactivating unscheduled hygiene patients is akin to acquiring new patients, and sometimes even better, given their existing trust in your dental practice.
Reactivation efforts often face hurdles:
- Only 10% of emails receive attention.
- Postcards often end up discarded.
- People tend to ignore calls from unfamiliar numbers.
How can you effectively reconnect with unscheduled patients?
How can you prompt patients to respond to your emails, answer your calls, or engage with text messsage you send?
One Tip:
Utilize text messaging (SMS) automation, also known as “digital reactivation,” to reach hundreds or thousands of patients with the push of a button on your computer patient engagement software.
It’s a fact that over 90% of adults keep their mobile phones nearby at all times, and 98% of text messages reach their intended recipients. Moreover, 90% of these messages are read within three minutes of receipt.
Digital reactivation complements your existing reactivation methods. Integrate text messaging into your patient reactivation strategy.
If you don’t have a reactivation program yet, consider joining one of our monthly Power Hours which you can attend virtually by registering and using a ZOOM link. (see below information to get the registration link). By adopting the reactivation program we created many years ago called *The Smile Club and incorporating digital reactivation tips, you will yield positive outcomes. Less patients go MIA.
Many dental practices leveraging digital reactivation and *The Smile Club system have welcomed back up to 90 patients per month through this proven system. Set a goal to reactivate at least 20 overdue hygiene patients each week.
Simple and effective tips for digital reactivation.
Use HIPAA Compliant Software:
- For digital reactivation, opt for a HIPAA compliant software separate from your dental and two-way texting platforms.
Craft Offers and Text Messages:
- Experiment with different campaigns and messages to gauge effectiveness. Offer incentives and create urgency to prompt action.
- *The Smile Club (patient incentive system) has proven for many years to be beneficial in reactivating overdue hygiene patients.
- *Read below to find out more about The Smile Club
Personalize Your Message:
- Personalize messages with the patient’s name and include your practice name. Choose a sender (A real person’s name): a team member, hygienist, or the doctor- owner, to enhance engagement and track your responses to messages you send.
Implementation:
- Designate someone within your dental practice to oversee hygiene patient reactivation. This means your patients are more likely to be scheduled for future hygiene appointments.
By implementing these strategies, you can enhance your reactivation process and foster patient retention.
Book a call to learn more about *The Smile Club and patient reactivation. *The Smile Club also grows new patient numbers and grows cosmetic case acceptance.
Call us to learn more: 623-252-1941. Or drop us a quick note.
Explore methods for attracting and retaining high-quality patients. Consider attending one of our Power Hours each month.
Grab a free resource and you will be on our list to be notified when we have our next Power Hour.
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*The Smile Club. Would you like to learn more about our Patient Rewards, Reactivation System using The Smile Club? Book a quick call and we will show you how it works.
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