Clackamas Dental Consultant | Dental Practice Solutions

Grow Cosmetic Cases in Your Dental Practice

By: Debbie Seidel-Bittke, RDH, BS

June 1, 2024

Boosting Case Acceptance and Per Patient Production

Dental offices that experience high profitability from cosmetic procedures typically have a substantial patient base originating from general practitioner (GP) services. This extensive patient base is crucial for generating cosmetic cases.

The emphasis is on “generating” these cosmetic cases because they won’t be magically scheduled. While cosmetic cases may naturally be scheduled, you miss out on many opportunities when you aren’t proactively discovering that your current patients want a more beautiful and confident smile..

The first priority is to increase general patient volume through hygiene appointments, hygiene patient reactivation, and attracting new patients. This increased volume provides a larger pool to present your cosmetic services. Presenting cosmetic cases to your existing patients is more cost-effective and yields better results than marketing to find more new patients.

This blog will delve into ways to more effectively grow cosmetic cases in your dental practice.

Present Cosmetic Services to Existing Patients

Don’t Assume Patients Know What Services You Offer

Many dentists are surprised to find that loyal, long-term patients often go elsewhere for services like clear aligners or veneers simply because they didn’t know these services were available at their usual practice. It’s ironic to see dentists spend heavily on community advertising while neglecting to inform their own patients about their offerings.

Increase Cosmetic Case Acceptance

Your Hygiene Department is the Mitochondria of Your Dental Practice

Most patients spend more time with their dental hygienist than any other clinician in your dental practice. Make certain your hygiene department is optimized to effectively communicate treatment needs and truly understand what your patients’ smile goals are.

It’s ironic to see dentists spend huge amounts of money on community advertising while neglecting to understand what they current patients’ smile goals are. Did you know?

Teeth whitening is an 11 Billion Dollar industry however, few people search for a dental office to buy teeth whitening.1

Dentists are missing out on easy profit solutions and a way to have more patients accept cosmetic dentistry.

Strategies to Boost Cosmetic Cases to Existing Patients

The Smile Evaluation. Cosmetic Questionnaires

Introduce a smile evaluation – a cosmetic questionnaire for all new patients and annually to every patient.

Learn what your patients’ smile goals are. People are more likely to pay money for what they want so find an easy what to know what your patient wants.

In-Office Promotions

Display promotional materials throughout your office—posters, flyers, videos, and before-and-after photos. Place these in high-visibility areas like the waiting room, in front of dental chairs, at the front desk, in hallways, and even restrooms.

Consider offering patients a patient rewards program like The Smile Club.

Patient Engagement

Encourage your patients of record to follow your practice on social media. Post informative videos, patient testimonials, plus, before-and-after photos. Always include a compelling offer such as The Smile Club where patients receive free whitening pens.

Give patients a reason to keep their dental appointments. Make dental appointments fun, not dreadful.

Team Training

Ensure your employees are well-informed about the cosmetic services you offer so they can educate patients effectively. Consider scheduling “lunch & learns” and implement consistent training with your team. Get everyone on your team, the same page.

It takes a patient 7 times to hear something new like information about ‘Gum disease and gum treatment.” Break down the words you use into words your patients easily understand. Understand your patients values and know how to attach a benefit to their values or objections.

Use words such as gum disease over periodontal disease. Explain they have infection, inflammation, a hole in their tooth or bleeding gums.

Consider scheduling a team training to elevate your cosmetic case acceptance. Your hygiene department is key to successfully getting patients to “YES!” and boost cosmetic cases.

New Patients

While marketing cosmetic services to new patients can be effective, it can also be costly and tricky. Using Google ads, targeted social media ads, implant marketing funnels, and direct mail can be expensive.

There are effective ways to use your website to attract more new patients looking for cosmetic dentistry such as: Teeth whitening, Invisalign, and implants, etc.

Reach out to us and ask for our template to use on your website – proven to attract more new patients.

Keys to Successful Marketing of Cosmetic Services

1. Manage and Track New Patient Leads

How you manage new patient leads is crucial. Make sure your front office employees promptly and repeatedly follow up with online form submissions and phone calls from potential new patients. Train your team to handle these calls effectively, and use call recording systems to monitor and improve performance.

2. Invest in Training

Never cut corners or expenses when building a strong-seamless team. Invest in training your team, consistently optimizing your patient care, services and technology. Ensure the best patient and practice outcomes. Understand your key performance indicators and train your team to drive their specific metrics. Doctor’s job is not to micro-manage but when your team understands what’s expected and how to monitor their expectations everyone stops working so hard!

3. Track and Manage Results Closely

Successful dental practices monitor their progress and growth or lack-of. Track cost per new patient lead, appointment scheduling rates, case acceptance rates, overdue hygiene patients, cancellations, etc, etc.

With our no-cost snapshot we will show you and your team exactly what opportunities lie in from of you and each team member understands their responsibility to drive profitability without working hard.

The doctor and entire team must stay actively involved in your success strategy. Doctor’s role is to inspect what they expect of their employees. We consistently hear that many employees simply do not know what their employer, the dentist, expects of them!

Conclusion

Boost Cosmetic Cases: Focus on reactivating overdue hygiene patients and market your cosmetic services to these existing patients first. When you reactivate many overdue hygiene patients, many will have restorative and cosmetic cases that are unscheduled. Now is your chance to get them scheduled.
Invest Wisely: Be prepared to invest on effective strategies to grow high-value patient services.
Monitor Results: Understand your key performance indicators and Track your progress. Train your team to ensure you have systems in place that will to help you work SMART and stop running on a treadmill.

Implementing these strategies will significantly boost (cosmetic) case acceptance rates, enhance your per patient production, ultimately growing your practice and profitability.

For personalized direction on your practice growth, book a no cost opportunity ZOOM call with us. We’re here for you and want to see you get to your next level of success.

Contact us to grab our Smile Evaluation or Schedule a Team Training so your team knows exactly what’s expected.

Maximizing Dental Practice Productivity: Work Smarter, Not Harder With A Dental Coach.

By: Debbie Seidel-Bittke, RDH, BS

February 18, 2024

In the ever-evolving landscape of dentistry, maintaining a high level of productivity is essential for the success of any dental practice. From managing patient appointments to optimizing workflow efficiency, the demands on dental professionals continue to grow. In such a dynamic environment, dental consultants play a pivotal role in helping practices navigate challenges and maximize productivity without necessarily working harder.

Understanding the Role of a Dental Coach – Consultant

A dental coach – consultant brings a wealth of knowledge and experience to your dental practice, offering strategic insights and actionable solutions tailored to the specific needs of each practice. Whether it’s streamlining administrative processes, enhancing patient experience, or improving team performance, or optimizing your dental hygiene department services and technologies, a dental coach-consultant acts as a trusted advisor, guiding dental practice owners to achieve their goals.

Optimize Workflow Efficiency

One of the primary ways a dental coach – consultant boosts productivity is by optimizing workflow efficiency. By conducting a comprehensive assessment of the practice’s operations, including scheduling protocols, scheduling strategies, hygiene department services, reactivating hygiene patients, and sequencing specific hygiene appointments for best reimbursement, and time management strategies, dental coaches – consultants identify areas for improvement and implement strategies to streamline processes for the best productivity.

For instance, implementing digital scheduling systems and appointment reminders can help reduce no-shows and last-minute cancellations, ensuring optimal utilization of valuable chair time. Moreover, an effective dental coach – consultant will gather data, create a strategic plan and then be able to monitor the effectiveness of the expectations during the coaching process.

Enhancing Patient Experience

In today’s competitive market, the patient experience plays a crucial role in attracting and retaining patients. Dental consultants understand the importance of delivering exceptional service at every touchpoint, from the initial inquiry to post-treatment follow-up. Dental coaches- consultants help dental practices create a welcoming and patient-centric environment.
This not only fosters patient loyalty but also generates positive word-of-mouth referrals, ultimately driving practice growth.

Empowering Team Performance

Behind every successful dental practice is a team of dedicated and motivated team members. A dental coach – consultant recognizes the importance of investing in team development and empowerment to drive productivity and morale. Through targeted training programs-workshops, and mentorship opportunities, coaches- consultants help team members enhance their skills, boost confidence, and foster a culture of continuous improvement.

By aligning team goals with practice objectives, coaches – consultants inspire collaboration and accountability, laying the foundation for dental practice productivity and sustained success.

Optimized Hygiene Patient Technology and Systems

An optimized hygiene department with strategic systems allows for improved patient care, higher patient satisfaction with hygienists who enjoy their day treating patients and take pride in being a dental professional.

Dental coaches – consultants leverage their expertise to develop tailored strategies and systems that resonate with the vision of the dental practice owner-doctor and the entire team; specifically dental hygienists.

Happy team members, happy dental practice owners, yield happy patients. Happy patients create more. new patient referrals.

Conclusion

In conclusion, a dental coach-consultant serves as a catalyst for productivity and growth within dental practices, offering strategic guidance and innovative solutions to overcome challenges and seize opportunities.

By optimizing workflow efficiency, enhancing the patient experience, empowering team performance, and implementing effective systems and up-to-date technology, dental coaches-consultants help practices thrive in an increasingly competitive landscape.

In essence, working smarter, not harder, is the mantra of the modern dental consultant, as they empower practices to achieve their full potential and deliver exceptional care to their patients. By embracing the insights and recommendations of a dental consultant, practices can position themselves for long-term success and make a lasting impact in the communities they serve.

Check out our workshops and how you can more easily streamline your dental hygiene department and enjoy your day as a dental professional with harmony.

Book a quick call and discover how to STOP working so hard!

Your Dental Hygiene Department Profit Formula: Six Guiding Principles

By: Debbie Seidel-Bittke, RDH, BS

January 17, 2024

A streamlined dental hygiene department with strategic systems plays a pivotal role in driving practice production; however, many practices fall short of harnessing the full potential of their hygiene department.

In a typical day, a hygienist may treat seven or eight patients, offering essential services like prophylaxis and radiographs. While this is a common practice, it doesn’t fully leverage the hygiene department to deliver comprehensive, and periodontal care, as well as drive patients to schedule for cosmetic dentistry. In today’s economic landscape, optimizing all resources, including the hygiene department, is crucial for a dental practice.

When over 60% of Americans age 35 or older have some level of gum disease it’s imperative to treat this starting with non-surgical periodontal therapy and even use the ADA gingivitis code provided for early intervention of disease.

Continuing reading this to elevate your hygiene department by learning about The Profit Formula and 6 guiding principles.

The Profit Formula

The Profit Formula is an innovative approach created by Dental Practice Solutions and designed to elevate dental hygiene productivity, aiming to unlock the true production potential of hygienists, elevate clinical care, and generate increased production for the hygiene department.1

Implementing The Profit Formula has demonstrated the capability to boost annual hygiene production by over $100,000 per hygienist, a proven success in numerous practices and adaptable to various settings. Explore six key principles of The Profit Formula to revolutionize dental hygiene productivity, enhance overall practice production and elevate patient care.

2. Future Hygiene Appointments

During the initial discovery phase, when working with clients, Dental Practice Solutions usually discovers practices usually have fewer than 80% of active patients scheduled for a next appointment. If patients aren’t scheduled, you can’t provide them optimal oral health care.

Plan a goal of 90% pre-scheduled hygiene appointments. Every patient (Preventive care and restorative) will leave with a next appointment. This means all patients of record (Even edentulous patients. Another topic, another day!) will have a pre-scheduled hygiene appointment.

Most hygiene patients receive basic hygiene care (cleanings/”Preventive Care Appointment”) and are assessed for any obvious dental needs and/or abnormalities. For a dental practice to reach their hygiene profit potential, hygienists need to understand how to deliver treatment needs to patients that puts the patient in the driver’s seat, ultimately allowing the patient to “take ownership of their disease.”

It’s imperative that we never allow insurance benefits (or lack of a benefit) dictate our treatment plan!

The hygiene department should be a major profit center for a dental practice., This can only occur when patients are routinely scheduled for dental hygiene appointments.

3. Promote Comprehensive Dentistry

There are different strategies and systems for the hygiene department to drive comprehensive, periodontal and cosmetic dental services. In most offices, this is not happening. One reason is that the dentist is so busy with restorative patients that the hygiene appointment is more of an interruption than anything else.

Some dentists may not take the time to complete a six month periodic exam and many offices have not learned a way to streamline the hygiene-patient-doctor exam to optimize case acceptance. Many offices think that they only time a patient will receive a comprehensive exam is when they are a new patient.

Not true!

Using The Profit Formula (Taught by Dental Practice Solutions) the dental hygienist will do a complete evaluation (hygienists are not legally allowed to diagnosis in most states) of the patients’ oral condition. Once hygienists become educated to find all potential hygiene need-based and elective (cosmetic and adjunctive) treatment opportunities, the entire outcome of the hygiene – preventive care appointments is elevated and you experience a more productive dental practice. This is how your hygiene department will drive productivity for the entire dental practice.

Using The Profit Formula the dental hygienist will use the oral evaluation to introduce discussions about comprehensive care, cosmetic dentistry and of course non-surgical periodontal care. The dental hygienist will initiate (discuss, introduce) the services while (in most states legally) the dentist will make the final diagnosis.

The hygienist is there as a patient-advocate and mini-associate to the dentist. This supports case acceptance and saves time during the hygiene patient exam.

This outcome is the reason why the hygiene department is very important to the dental practice. It’s the main blood vessel or the mitochondria of the dental practice. The hygiene department should operate like a powerhouse cell!

4. Build Strong Patient Relationships

The Profit Formula has a process that includes learning specific information about each patient, building patient rapport, understanding the patients values and their smile desires. Each hygiene appointment represents an opportunity to build a stronger relationship with the patient. It provides an opportunity to do more than treat a tooth.

Patients enjoy coming to a dental office where they feel valued and appreciated. This is part of the 5-star patient experience and one simple way to organically grow your dental practice.

A strong focus on the smile evaluation can be an effective way to learn what your patient desires for their smile. This takes away the dental clinicians always “finding” something in the patient’s mouth. It puts patients in the driver’s seat where they tell the office and dentist what they want. Provide a simple way for patients to whiten their teeth. The Smile Club is great way to save time and build your cosmetic cases this year.2

5. Enhanced Hygiene-Patient-Doctor-Exams

Dentists need to stop thinking of the hygiene patient exams as an interruption, and stop putting off this important exam. During a 10-minute team huddle the team should learn which hygiene patients need a doctor exam. The dental assistants will make note of this and be aware of a time when the doctor can more easily break-away from their patient to complete the hygiene patient exam.

When utilizing The Profit Formula hygienists will prepare the patient for any potential treatment needs which saves the doctor time during that hygiene patient exam. The hygiene patient exam should not take longer than 5-7 minutes. If the patient needs a comprehensive exam, this must be scheduled in another operatory and for 20 minutes of time with the doctor. The timing and strategy of this comprehensive exam must be completed at the time the patients hygiene appointment is scheduled.

6. Hygiene Department Production

Many hygienists think of hygiene production as “cleaning teeth,” bite-wings, FMX and panoramic radiographs. Today’s dental hygiene appointment includes “preventive care” including various adjunctive services such as laser bacterial reduction (LBR), fluoride varnish, Perio Protect Trays, Arestin, sealants, etc, etc.

A pain-point for many employees is knowing that the doctor-practice owner, has production goals. Let’s flip this negative thought process into a positive one. We must all think of production goals and meeting the practice production goals as “job security.”

When a large majority of Americans age 35 and older have some level of gum disease the hygiene production should not be difficult to reach three times the hygienists salary. The twenty-first century dental hygienist has a lot of exciting adjunctive services to implement that elevate patient care! Patients WILL pay for these adjunctive services when we share about the value and benefits they offer.

Since the 2020 pandemic, dental hygienists demand more money per hour when working as a dental hygienist in the dental office so it becomes imperative that dental hygienists are aware of their productivity and not JUST clean teeth.

Doctors must look at their practice numbers and end-of-day reports. The Profit Formula taught by Dental Practice Solutions, brings profit to the forefront of the dental practice, in a way that makes looking at the practice metrics and daily opportunities fun for all!.

Numbers tell a story and when the team looks at production goals in a positive light, accomplishing the goals as a team can be fun. When we accomplish the practice goals now we can talk about bonuses, salary raises, and fun team events!

Conclusion

The dental hygiene department is one of the best opportunities in a dental practice to increase overall practice production and elevate patient care, especially in today’s economy. The Profit Formula created by Dental Practice Solutions, will immediately set your practice on a growth path as well as, create more value for your patients.

Hygienists following The Profit Formula protocol receive higher patient satisfaction reviews than those who simply see patients for “just a cleaning” and basic preventive care services. Dentistry is constantly changing. Hygiene department adjunctive services are a fun and exciting way to practice dentistry as a dental hygienist in 2024.

These 6 principles discussed serve as guide to reframe your hygiene department and take your practice to the next level.

When you’re ready to optimize your hygiene department, implement The Profit Formula, and elevate your patient care, consider a quick call to learn more about Dental Practice Solutions hygiene department coaching program Hygiene Department MAX Revenue (a hybrid of online and personalized coaching) here.

References.

The Profit Formula. Book a call and ask us about the Profit Formula taught by Debbie Seidel-Bittke, RDH, BS, Founder of Dental Practice Solutions. *Currently taught in all of our coaching programs.
Ask us about The Smile Club and see your cosmetic cases grow. We will show you how to also have more new patient phone calls and reduce last-minute cancellations. Book a quick time to chat and learn. When you book a call we will mail you a SMILE CLUB whitening kit with the LED Blue and Red Lights (Similar nano watts as the ZOOM in-office light). There is no chair time to use this system. BOOK HERE —https://calendly.com/debbie-111/caseacceptance

The Dental Hygienists Role in Boosting Case Acceptance

By: Debbie Seidel-Bittke, RDH, BS

November 14, 2023

In the world of dentistry, case acceptance is not just about presenting treatment options and persuading patients to say “yes.” It’s a multifaceted process that involves building strong relationships with patients and providing a personalized experience that resonates.

A crucial player in this dynamic is the dental hygienist. What happens during the hygiene appointment sets the stage for patients to accept care and keep returning to their dental office.

In this blog, we’ll explore how hygienists contribute to case acceptance and why building strong patient relationships is pivotal for any dental practice’s success.

Understanding the Dental Hygienist’s Role

Dental hygienists are often the unsung heroes of the dental office. While their primary responsibility is to perform routine preventive care their role extends far beyond that. A skilled and empathetic hygienist can make a world of difference in a patient’s experience, setting the stage for trust, case acceptance, and long-term patient loyalty.

Trust and Comfort: Patients often find dental appointments to be anxiety-inducing. Hygienists have the unique ability to put patients at ease. They can create a comfortable environment by explaining procedures, addressing concerns, and offering reassurance. When patients feel comfortable, they are more likely to trust the entire dental team, including the dentist, and consider recommended treatments.
Educators and Advisors: Hygienists are well-versed in oral health and hygiene. During their appointments, they can educate patients about the importance of proper dental care and hygiene practices. By offering personalized tips and advice, they not only help patients maintain good oral health but also prepare them for necessary oral care needs, making them more receptive to the dentist’s recommendations.
Early Detection and Prevention: Hygienists play a critical role in early detection of oral disease and abnormalities. Through routine visual examinations, they can identify problems in their early stages, such as gum disease or a hole in the patients tooth. When patients understand that their hygienist is actively looking out for their best interest, they are more likely to appreciate the value of preventive care and want to pay for what they need.
Building Relationships: Dental hygienists see patients regularly, which provides ample opportunities to build strong relationships. They can get to know their patients on a personal level, remember their patients preferences, and inquire about their well-being. These small acts of caring create a sense of belonging and trust that extends beyond the dental chair.

Personalized Patient Experience

One of the key elements of consultative selling in dentistry is offering a personalized patient experience. Hygienists excel at this because they (should) have undivided quality time and the patient’s undivided attention during their hygiene appointments.

Listening and Empathy: Hygienists listen to patients’ concerns and fears. They empathize with their patients discomfort and ensure that the treatment experience is as painless and stress-free as possible. When patients feel heard and valued, they are more likely to trust the entire dental team.
Tailored Recommendations: Building relationships allows dental hygienists to understand their patients’ unique needs and concerns. This insight enables them to tailor their treatment recommendations to align with the patient’s goals and preferences. When patients perceive that the treatment plan is designed specifically for them, they are more inclined to accept it.

Benefits of Focusing on Relationships

The benefits of focusing on building relationships through consultative selling are clear:

Increased Case Acceptance: When patients trust the dental team and feel that their needs are understood, they are most likely to accept the recommended and necessary dental care.
Increased Patient Satisfaction: A positive patient experience, characterized by trust, empathy, and personalization, leads to higher patient satisfaction and more referrals to friends and family.
Increased Practice Profitability: As case acceptance rates rise, so does practice profitability. Satisfied patients are more likely to return for their routine preventive care..

Bottom Line

Patients are more likely to trust your expertise when they feel heard, valued, and understood. Dental hygienists are instrumental in creating this environment of trust and empathy, which, in turn, paves the way for increased case acceptance and stronger patient relationships.

By recognizing the vital role dental hygienists play in patient care and fostering these relationships, dental practices will thrive and provide optimal care for their patients.

It’s important for patients to understand that the dental hygienist is doing more than just cleaning your teeth. Dental hygienists are setting the stage for a healthy and enduring patient-dentist relationship. We are in the business of helping our patients live a longer and healthier life!

What is your current percentage of case acceptance?
Does the hygienists set the stage for patients to accept the diagnosed treatment and even ask for cosmetic services outside of what doctor has treatment planned?

If your case acceptance is NOT 80% consider booking a no-cost call with Debbie!

Let’s get your dental practice set up for highest level of success in the next 12 months!

BOOK YOUR CALL HERE.

Holistic Patient Care and Case Acceptance in the Dental Hygiene Department.

By: Debbie Seidel-Bittke, RDH, BS

October 30, 2023

In the ever-evolving realm of dentistry, the dental hygiene department stands as a pivotal force in transforming patient care.

This blog delves into the transformative role of dental hygienists within the dental hygiene department, focusing on their contribution to enhancing case acceptance and overall patient well-being. Continue reading and explore how dental hygienists play a central role in providing holistic care, identifying conditions like sleep apnea, TMD, empowering patients with knowledge about the mouth-body connection, fostering a strong patient-clinician partnership.

Discover how these strategic measures are shaping a new paradigm in dentistry, ultimately driving higher case acceptance rates and improving the quality of patient care.

Our overarching message must be, “Optimal Oral Health Leads to a Longer, Healthier Life.”

From early identification of conditions like sleep apnea to empowering patients with knowledge about oral inflammation and how it plays a key role in their total health, the contributions of the dental hygiene department are shaping a new paradigm shift in our dental profession.

Continue reading about the transformative impact of the dental hygienist department to in enhance patient care, improve patients total health, and boost case acceptance.

Dental hygienists in the twenty first century no longer JUST clean teeth! They are a partner with their patients in the early detection and treatment of oral inflammation, offering patients a holistic approach to oral care. They are like a mini-associate to the dentist helping to increase case acceptance.

First Line of Defense: “Creating a Longer, Healthier Life:”

Dental hygienists often serve as the patients’ initial point of contact during dental appointments. Their unique position allows for close interaction with patients, enabling them to gather vital information and conduct preliminary assessments.

This initial interaction is crucial for identifying potential abnormalities such as sleep apnea, oral inflammation that causes gingivitis, and periodontitis, etc. Dental hygienists are often the 1st person to learn about a patient’s cosmetic dental concerns.

Through meaningful conversations and motivational interviewing 1, dental hygienists can collect valuable information about symptoms like snoring, daytime fatigue, breathing difficulties, bleeding gums, localized mild to generalized severe gingivitis, periodontitis and even soft and hard tissue abnormalities; all of these which affect numerous oral conditions affecting patients overall health.

Visual Examinations:

Dental hygienists possess the ability to conduct visual examinations of patients’ oral health, which is a distinctive advantage for the dentist. In the context of sleep apnea, telltale signs such as a narrow airway, enlarged tonsils, etc, can often be observed during these examinations.

Dental hygienists have a legal and ethical responsibility to annually complete a Comprehensive Periodontal Exam (CPE) 2.

Moreover, dental hygienists are skilled at identifying dental issues that could lead to cosmetic concerns, such as malalignment of teeth, stained enamel, or missing teeth. They also detect oral inflammation, which includes, gingivitis and periodontitis. By fostering a patient partnership, they boost case acceptance for necessary and adjunctive treatment.

The dental hygiene department must be the mitochondria that supports patients overall well being and supports adjunctive (restorative and cosmetic) dental care for the dentist’s schedule.

The Dental Professional-Patient Partnership:

Dental hygienists have a unique opportunity to establish a partnership with their patients by involving them in the initial examination process. Utilizing intraoral cameras, cutting-edge scanners like Adite 3 as well as the latest dental AI app (See resources below), PrestoSmile 4, dental hygienists become a partner with their patient to review their oral conditions in real-time.

These technologies help the patient make a wise decision about their oral cavity and total health. Before the doctor completes the hygiene exam, the patients have seen potential smile capabilities they may never have thought possible.

While the dental hygienist has the patient in their chair, as they take a tour of the patient’s mouth. Dental hygienists are in a position to empower patients to own their disease and want specific care and adjunctive cosmetic services.

This active involvement motivates patients to take ownership of their oral health, it leads to increased engagement and patient compliance.The end result is higher case acceptance and patient loyalty to their dental office.

These technological advancements available today make it easier for dental professionals to convey the importance of required treatments.

They seeing is believing and today’s world of dental technology combined with dental AI, will help get more patients to accept our care. This is one easy way to get patients to “yes” more easily to high-end dental care such as veneers, implants, crowns, bridges, etc.

Patient Education:

Dental hygienists, in the initial appointment, diagnose oral inflammation, discuss cosmetic dentistry, and identify sleep apnea and TMD risks. They clarify complex concepts, enhancing patient understanding before the dentist examines them.

Dental hygienists have a responsibility to inform patients about the potential risks of untreated conditions, including active disease such as gingivitis, periodontitis, broken teeth and occlusal wear. They can also discuss the aesthetic and functional benefits of various treatment options, aiding patients to make informed decisions.

This saves time for the dentist completing the hygiene patient exam. Imagine the dental hygienist and entire dental hygiene department as a mini-associate to the dentist. The dental hygiene department is the foundation to get patient to want what they need.

Seamless Transition of Hygiene Patient During Dental Exams:

Before the dentist arrives to complete the hygiene patient examination, dental hygienists have already laid a strong foundation about any oral abnormalities. At this point in the dental hygiene appointment the patient is well-informed about their oral health condition, potential concerns, and available treatment options.

This smooth transition ensures that the patient is prepared for a productive conversation with the doctor.

In this patient-doctor interaction, dental hygienists play a crucial role, providing information about the patient’s oral health, any medical changes, and the completion of oral abnormality screenings. They ensure that the dentist is aware of the patient’s concerns, the need for x-rays, unscheduled treatment, etc.

At this point in the dental hygiene appointment the patient has time to understand their oral condition and any future care needed. This takes away from the dentist spending a lot time during the exam to explain what is needed and how the procedure will be completed, etc.

Elevating Patient Consent and Compliance:

When patients have a clear understanding of their oral health conditions, they are more likely to accept the recommended care. This increased transparency significantly contributes to higher patient compliance rates, as patients recognize the importance of addressing sleep apnea, oral inflammation, and cosmetic dental concerns promptly.

Show patients what you see. Invite patient’s to participate in the discovery process and a plan for their total health.

Patient participation in the assessment and diagnosis process also enhances their commitment to treatment. Case acceptance will improve.

Holistic Patient-Centered Care:

The collaborative efforts of dental hygienists and dentists promote a patient-centered approach to overall wellness. Neglecting optimal oral health will affect a patient’s overall well-being. Addressing oral inflammation, cosmetic issues, airway abnormalities, and TMD enhances a patient’s quality of life and confidence.

The dental hygiene department and team are advancing dentistry through a patient-centered care with a holistic approach, providing comprehensive care beyond JUST cleaning teeth.

References.

Motivational interviewing. https://bit.ly/MotivationalInterviewRDH Accessed October 30. 2023.
Comprehensive Periodontal Evaluation (CPE). https://bit.ly/CPECkList Accessed October 30. 2023.
Adite Intra Oral Scanner. https://bit.ly/DigitalScannerAdite Accessed October 30. 2023.
PrestoSmile. Dental AI app. https://www.prestosmile.com/sneekpeak Accessed October 30. 2023.

Please note the author of this blog and founder of Dental Practice Solutions, Debbie Seidel Bittke, RDH, BS, is NOT financially affiliated with any of the above links or companies mentioned.

Do you feel like you are drowning in a sea of patients? Do you see too many holes in your schedule? Do you see mostly Prophy patients and/or, do you wish your hygiene department could “Set up” their patients to accept more cosmetic dentistry?

If you said “Yes,” to one or all of the above questions, we have answers to help you optimize your hygiene department without working harder or increasing your overhead.

Consider a No-Cost Discovery Call. BOOK HERE

It’s 30 minutes of time and you will walk away knowing what your true potential is with a roadmap to quickly arrive where your true potential awaits you.

Maximizing Dental Hygiene Department Production: Key Strategies

By: Debbie Seidel-Bittke, RDH, BS

August 22, 2023

Maintaining a successful dental practice involves more than just delivering quality dental care; it also requires effective management and a keen understanding of the industry’s evolving trends. In today’s competitive healthcare landscape, dentists are constantly seeking ways to boost production and enhance various systems, and services especially in your dental hygiene department.

As our dental profession evolves, the dental hygiene department becomes more and more important to patient care and your dental practice growth. In this blog, we will delve into the topic that will elevate your dental hygiene department’s productivity and overall success.

The Digital Revolution in Dental Hygiene

The advent of digital technology has transformed many aspects of dentistry, and the dental hygiene department is no exception. Dentists are increasingly exploring digital tools such as iTero, etc., to streamline operations and improve patient care.

One of the key areas where digital innovation is making a significant impact is patient communication and education.

Incorporating interactive tools like digital scans, intra-oral cameras, and educational videos can empower patients to take charge of their oral health. Making the patient part of their treatment plan and the discovery about what is happening in their mouth makes case acceptance much easier.

Through technology and various tools you can educate patient you boost patient engagement and the ability to “want the care they need.” This will also help you get patients to continue returning to your office.

A high-level of patient engagement builds trust and trust means patients are more likely to accept your care and return for future appointments.

Telehealth and Virtual Consultations

Another emerging trend that dentists are exploring to enhance their dental hygiene department is tele-health consultations. This innovative approach allows dental hygienists to connect with patients remotely, providing consultations, answering questions, and offering guidance on oral health routines.

Tele-health can be a great way to meet potential new patients and hygienists can offer post-op care to their patients more easily.

Consider using tele-health to meet new patients, especially patients who may be fearful about going to a dental appointment. You can also do a dental exam to assess a patients smile, maybe assess their shade when patients are interested in teeth whitening services.

Check out the Smile Club which will allow you to virtually assess a patients shade and they can now come by your office, register for the Smile Club, hopefully feel more comfortable to schedule a new patient appointment. The Smile Club uses Celebrity Smiles teeth whitening and patients leave with their whitening kit that same day.

There are no impressions, trays to make, etc, etc. Your ROI can be huge when you use tele-health for cosmetic dentistry initial exams.

Tele-health allows you to reach a wider audience, ultimately boosting production by catering to different patient preferences.

Data-Driven Analytics

Data driven analytics is rapidly transforming our dental profession is no different. Dentists are recognizing the value of data-driven decision-making to optimize their dental hygiene department’s productivity. By harnessing the power of patient data, practices can gain insights into patient behaviors, treatment preferences, and patterns in oral health issues.

What matters to you will always get measured. Without looking at what is working and not working you can never assess you future success potential.

Ultimately, data-driven decision-making can enhance patient satisfaction, leading to higher retention rates and increased referrals.

Continuing Education and Dental Hygiene Department Training

As a dental professional you most likely understand that the expertise of the dental hygiene team directly impacts the success of the hygiene department. Investing in continuing education and training for dental hygienists is a strategy that dentists are actively pursuing to boost production.

Staying updated with the latest advancements in dental hygiene techniques, innovative tools, technologies and time saving systems, ensures that dental hygienists can provide the highest level of care to their patients.

Moreover, skilled and knowledgeable hygienists are more likely to spot early signs of dental disease and any abnormalities. They know how to more easily and effectively educate patients, performing more than just a cleaning.

All of the above contribute to improved patient outcomes and loyalty for patients to return to your dental office.

Collaboration and Workflow Optimization

Collaboration within the dental practice is essential for efficient operations and patient satisfaction. Dentists are recognizing that a streamlined workflow between the dental hygiene department and other areas of the dental practice, such as scheduling, billing, and treatment planning for improved case acceptance, can significantly impact overall productivity.

Implementing strategic and time-saving solutions facilitate seamless communication between the various areas of your dental practice.

Optimizing your current systems will eliminate bottlenecks, reduce last-minute cancellations, and enhance the patient experience. When different aspects of your dental practice work in harmony, this translates into more patient appointments, an optimized patient schedule, higher production without running on a treadmill and an overall positive impression of the practice.

Conclusion

Our dental industry is evolving at a rapid pace, and most dentists are proactively seeking strategies to boost production and enhance various departments. The dental hygiene department, in particular, plays a crucial role in patient care and practice growth.

By embracing the latest technology, incorporating tele-health, making data-driven decisions, investing in continuing education, and optimizing collaboration, dentists can elevate their dental hygiene department’s productivity and provide exceptional patient care.

Staying attuned to the latest trends and innovations in dentistry ensures that dentists remain competitive and capable of meeting the evolving needs of their patients. As the landscape continues to evolve, dental practices that embrace these strategies are well-positioned to thrive in the ever-changing world of oral healthcare.

If you found this blog valuable and if you are curious about how you can optimize your dental hygiene department and boost production more easily, schedule a complimentary discovery call. This will only cost you time. Time can be a valuable asset when you have a goal that becomes your next level of success.

Schedule your call here.

Can’t find a time on the calendar? Please send us a message here with a day and time that does work.

Mastering Hygiene Patient-Doctor Exams: 5 Steps to Boost Case Acceptance

By: Debbie Seidel-Bittke, RDH, BS

August 14, 2023

One dental practice goal is to provide comprehensive care to every patient. The dental hygiene patient-doctor exam is a crucial opportunity to assess your patient’s oral health, discuss treatment options, and foster a strong patient-dentist relationship.

Dental hygienists, you can boost case acceptance by building a strong foundation during the first part of each dental hygiene appointment.

In this blog, you will learn five steps to effectively complete the hygiene patient-doctor exam, ensuring your patients receive the utmost care and attention they deserve.

The bottom line is a boost in your case acceptance and keeping patients returning to your dental office.

Step 1: Review the patient’s clinical record.

Before seating patients, at the beginning of the day, it’s imperative to gather your team for a quick team huddle.

Before the team huddle begins, hygienists must thoroughly review notes in each patient’s clinical record and during the team huddle, they must communicate important patient information about patients being seen that day.

This does not mean flipping through patient charts or scanning the online schedule! *Preparation before the team huddle is imperative to make this an efficient huddle.

Every team member comes to the morning huddle prepared to communicate important information. Coming prepared means your huddle will take approximately ten minutes.

If you are not currently holding morning team huddles this will take practice. You must have a huddle strategy and you will create a quick huddle and the result is an amazing day! Think less stress and more productivity!

** Time Management Example

Example of huddle hygienist communication:

Any health issues the team should be aware of? Ex: pre-med? Etc.
Does the patient need X-rays today?
1. What type of x-rays do they need?
What type of exam is the patient scheduled for?
1. Comprehensive exam (more than a quick 5 mins exam)
2. Periodic exam
Does the patient have unscheduled restorative needs?
Etc.

Step 2: Seat and greet the patient:

This is a time for rapport and discovering what the patient wants their smile to look like.

Does the patient have any areas of concern?
If the patient has unscheduled treatment, this is a great time to use motivational interviewing to discover how you can get the patient to schedule for necessary care.

This is your time to review the medical history, ask about surgeries, new medications, etc. See the above image. During the first 15-20 minutes of the hygiene appointment, this is your time to collect all the important data.

Always explain to the patient what they can expect during their time in your chair.

Make your patient a part of the data collection and treatment process. This also alleviates any confusion around what they are seating in your chair for.

True story! Once I started teaching this one thing, patients were stating they thought they were coming to the office for “A” when they were scheduled for “Z”!

Examples of data collection: RMH, blood pressure screening, “cavity detecting x-rays”, “gum exam using a ruler to look for any abnormalities of the gums”, etc., etc.

Step 3: Treatment planning.

Show the patient any abnormalities you discover during the exam process. Use an intra-oral camera or an iTero scan to show patients what is happening in their mouth and with their total health. Collaborate with your patient. Make them part of the process.

Now is the time to communicate the risks and benefits for accepting your care. Explain if, and when your patient does have oral inflammation, that inflammation (“gingivitis and gum inflammation”) can cause other systemic diseases such as stroke, heart attack, high blood pressure, diabetes, and even Alzheimer’s disease.

Use words that are descriptive and easy for the patient to understand what is happening in their mouth.

Examples of words to use: inflammation, infection, bleeding, pus, hole, bacteria, prevention, gum disease, etc.

Step 4: Timing of the hygiene patient-doctor exam

At about 30 minutes into a sixty-minute hygiene appointment, the hygienist should have completed all the patient assessments and reviewed a plan of care with the patient.

This is the perfect time for the hygiene patient-doctor exam. There is no need to wait until the end of a dental hygiene appointment to complete the patient exam.

Refer to step 1. The morning huddle is the best time to orchestrate which hygiene patients need an exam and the doctors assistant knows ahead of time when they will direct/lead the doctor in to the hygiene room for an exam.

The doctor’s assistants are responsible for guiding the doctor to be where they need to be, when they need to be there. Think about hygienists as the air traffic controllers.

Example: The doctor is prepping a crown and waits for an impression. The assistant will direct doctor to complete the hygiene patient exam while the assistant is finishing up the impressions.

Step 5: Doctor-hygiene patient exam process

Collaboration is one key to building trust and accomplishing patient engagement. When the doctor walks into the hygiene treatment room to complete the patient exam, it’s possible the hygienist is polishing or scaling the patient’s teeth.

At this point, the hygienist will move to the side of the patient and bring the doctor into the loop of what has been discussed, etc.

Example: What did the hygienist discover during the seat and greet with their patient? Maybe Mrs. Jones is going to Europe for vacation next week. This is all part of rapport. Personal connection builds trust and patient loyalty.

The hygienist will report to the doctor all that has been completed up to this point and what the patient will return for in the future.

Example when doctor enters to do the hygiene patient exam: “Hi Doctor Good Tooth, I just found out that Mrs. Jones is going to Europe for six weeks this summer!

Doctor can respond as they are washing their hands, putting on their gloves, etc.

We reviewed her medical history and there are no changes, no significant findings. I asked her about one thing she would like to improve about her smile and she said she wants to whiten her teeth!

Doctor can respond as they are looking around the patients mouth.

I told her about our new Smile Club and she would like to get started whitening today! We checked her blood pressure and it’s great! It was 120/70. I completed an oral abnormality screening and her hard and soft tissues look healthy. Next, we checked the health of her gums and we did talk about a few areas of inflammation and bleeding. I am going to review her floss technique and next time she returns I think these areas will be much healthier.

Doctor can respond as appropriate.

Next time she returns in six months for her preventive care with me, she will need a full series of the x-rays and I will have her see you for a comprehensive exam in six months. I think that everything else looks great!”

Doctor can now look at the patient and respond accordingly.

Do you see how this communication can be completed while the doctor is visually looking around the patient’s mouth?
The hygienist made this super simple for the doctor to sit down, look in the patient’s mouth, have a quick, run conversation about Mrs. Jones’ trip to Europe and then the doctor is gone!

No one is waiting for the hygiene patient exam to be completed. The doctor left in five minutes to return and complete that prep patient in their other room and the hygienist finished up the patient on time.

**See above image which shows an example of how the hygienist can facilitate ease of the doctor- hygiene patient exam to increase case acceptance.

Conclusion:

Effectively completing the hygiene patient-doctor exam requires a seamless transition from the dental hygienist’s initial assessment to the treatment discussion.

By following these five steps—pre-planning patient care at the beginning of each day (the team huddle), simple discovery sessions between the hygienist and patient, treatment planning using visual aids prior to the hygiene patient–doctor exam, breaking down the words into what the patient understands and then using those same words during the doctor-patient exam, means you will more efficiently and effectively engage your patients to ensure they receive the highest level of care.

Remember, this approach enhances patient satisfaction and contributes to a thriving dental practice built on trust. This will allow patients to be in charge of their care.

This is one important method to get patients to “want what they need.”

Breaking down the words you use when communicating with patients and having everyone on the team use the same words will build trust, and help patients understand the value for completing necessary care- even preventive care.

The bottom line is happy patients, a boost in case acceptance and patient retention in your dental practice.

If you would like to learn more about integrating this process or other systems to optimize your hygiene department schedule a complimentary discovery call here.

The Big Challenge Dentists Face with their Dental Hygiene Department

By: Debbie Seidel-Bittke, RDH, BS

July 19, 2023

Dental hygiene plays a crucial role in maintaining oral health and preventing various dental diseases. Dentists understand the importance of a well-functioning dental hygiene department, as it serves as the foundation for delivering quality dental care to patients.

However, amidst the daily demands of running a dental practice, dentists face a significant challenge in optimizing the efficiency and productivity of their dental hygiene department.

In this blog, we will explore this challenge and discuss potential solutions to overcome it.

The Challenge:

One of the major challenges that dentists encounter in managing their dental hygiene department is maintaining a balance between patient care and operational efficiency. Dental hygienists are responsible for performing a range of preventive and therapeutic procedures, including dental cleanings, fluoride treatments, and patient education.

However, the time-consuming nature of these procedures can lead to scheduling conflicts, prolonged patient wait times, and decreased overall productivity.

Furthermore, dentists often find it challenging to align the workload of their dental hygienists with the number of patients needing dental hygiene services.

*If you are up-to-date with treating oral inflammation, you will need to expand your number of appointments for hygiene patients. How can you fit in more appointments in a day? Hygienists are not plentiful these days and efficiency becomes imperative to meet the needs of treating the high number of gingivitis and perio patients.

Variations in patient flow, cancellations, and no-shows can disrupt the workflow and result in underutilization or overburdening of hygienists’ schedules. This can hinder optimal patient care and compromise the financial stability of your dental practice.

Solutions:

To address the challenges faced by dentists in their dental hygiene department, several strategies can be implemented:

Efficient Appointment Scheduling: Implementing an efficient appointment scheduling system can help optimize the utilization of dental hygienists’ time. By analyzing patient data and historical patterns, dentists can better anticipate demand and allocate appropriate time slots for dental hygiene procedures. Implementing electronic reminders and confirmations can also reduce no-shows and last-minute cancellations.
- Ask us how to simplify analyzing important data and how your team can have an important role in driving the productivity of your dental practice.
- What you measure, matters, and what matters creates your future success.
- Your team should look at the numbers just like they view the dashboard in their car before they arrive at the office each day!
The Celebrity Smiles Club, a patient rewards, loyalty program will reduce those costly last-minute cancellations. Ask us more about this in the link below or schedule a coffee chat below.
Delegating Tasks: Dentists can delegate certain tasks to dental assistants, allowing dental hygienists to focus on their core responsibilities.

For example: a dental hygiene assistant can seat patients, perform preliminary patient screenings, take radiographs, set up and breakdown treatment rooms, sterilize instruments and set-up the hygiene trays with instruments, etc.

By delegating these tasks, dental hygienists can maximize their time spent on direct patient care.

Technology Integration: The integration of advanced technologies within the dental hygiene department can significantly enhance efficiency.
- For example: Empower hygienists to use various digital imaging systems; digital scanners, to streamline the process of capturing and introducing abnormalities, potential treatment plans and diagnoses that will be made during the hygiene-patient- doctor exam.
  - Help patients see what is happening in the mouth. Bring them into a partnership early in the hygiene appointment.
  - Help the doctor with educating the patient and helping them own their disease before the doctor exam begins.

The hygienist has the ability to take annual digital scans and/or an intra-oral video of the patients mouth. Hygienists’ will give the patient a tour of their mouth and show them what is happening in their mouth.

All data collection and patient communication about potential oral abnormalities should be introduced to each patient by the dental hygienist, and always prior to the hygiene-patient-doctor exam. This saves time with the doctor exam and builds trust with the patient.

The hygienist has a great opportunity to help patients “own their disease.” Patients who see what is happening in their mouth vs. being “told” what they need are 75% more likely to schedule and pay for your care.

“People buy what they want, not what they need.”

Continuing Education and Training: Encourage ongoing professional development and training for dental hygienists. This is vital to stay updated on the latest advancements in dental hygiene techniques.

Note: There are a lot of new advancements and technologies which will enhance patient care and dental hygiene appointment efficiency. Dentists must support their hygienists to attend workshops, conferences, and online courses so they stay at the forefront of their field.

Performance Monitoring and Feedback: Regular 360 performance evaluations and feedback sessions can help identify areas for improvement within the dental hygiene department. Dentists should provide constructive feedback, recognize achievements, and set realistic goals to motivate their hygienists and enhance their performance.

Allow the employees to offer their feedback and suggestions for improvement. 360 degree employee evaluations allow employees to be heard. Empower each employee to become a leader in a specific area of the dental practice.

Conclusion:

The dental hygiene department is a critical component of a dental practice. Optimizing the hygiene department efficiency and productivity is an ongoing challenge for dentists.

By implementing efficient appointment scheduling, delegating tasks, integrating technology, investing in continuing education, and providing performance feedback, dentists can overcome many of their challenges and ensure the highest quality of patient care while maintaining a thriving practice.

Dentists do not need to manage but when they delegate they now inspect, what they expect of their employees. Many employees report that they don’t understand what the dentist expects from them.

Finding the right balance between patient care and operational efficiency in the dental hygiene department is an ongoing journey, but one that is essential for the long-term success and growth of a dental practice.

Dentists and dental hygienists should not feel as if they live on an island. Dental Practice Solutions has various solutions to optimize your hygiene department, streamline systems and grow your dental practice.

Consider a quick coffee chat and discover how you can quickly achieve your next level of success.

Click and schedule here.

Or feel free to contact us here and discover how to upgrade your hygiene department and empower your team.

* Reference. Percent of Adults with Oral Inflammation: https://bit.ly/47percentgumdisease Accessed July 19, 2023.

Creating a Profitable Hygiene Department

By: Debbie Seidel-Bittke, RDH, BS

April 25, 2023

What does it take to create a successful, productive, and profitable hygiene department within a dental practice?

Over the past years, research and technology in periodontics have created exciting changes in the responsibilities of dental hygienists and the scope of technology available for the dental practice to implement. With these changes there is also an opportunity to achieve optimal preventive care for our patients.

Dental hygienists should be considered a co-partner to the dentist—someone there to help enroll more patients into high-end dentistry and restorative care. Dental hygienists should consider themselves as a patient advocate and preventive specialist. As dental professionals, we are in the business of helping our patients live a longer, healthier life!

Dentistry is NO Longer about “Cleaning Teeth” or “Treating a Tooth”!

To create a profitable hygiene department in your dental practice, you must merge effective clinical skills with sound business strategies. In the past few years, the cost of running a dental practice with excellent patient care and a healthy net production has become more challenging than ever before.

Creating a successful, productive, and profitable hygiene department within a dental practice requires a combination of clinical expertise and effective leadership with strategic business systems.

Dental practice success in 2023 requires a “Can-Do” attitude and an open mind to always learning the best strategies to save time and yield an increase in net-profits. It’s time to end that old phrase, “We’ve always done it this way!”

Think about this saying, “Less is More.”

It’s true that creating goals with strategic systems in place will save time and yield a profitable hygiene department. A profitable dental hygiene department can create joy for everyone: patients, doctor and the entire team.

Key Steps to Consider:

Define your hygiene department goals and expectations: As a dental practice owner, it’s important to establish clear goals and expectations for your hygiene department. This includes outlining the scope of services offered, the level of care expected, and the desired outcomes for your patients. Having clear expectations will help guide your team and ensure everyone is working toward the same objectives. Most importantly, write your goals and discuss them as a team.
Hire and train the right team: Building a successful hygiene department starts with hiring the right team members. Look for hygienists who are not only clinically skilled but also have strong communication skills and a patient-centric approach. Provide ongoing training to ensure that your team stays up to date with the latest clinical techniques and technologies.
Invest in technology: The field of periodontics has seen significant technological advancements in recent years, and investing in the latest tools and equipment can help your hygiene department provide the best possible care to your patients. This includes investing in tools for early detection of oral cancer, soft-tissue diode lasers, and intraoral cameras to help patients better understand their oral health needs.
Implement effective patient communication strategies: Patient communication is key in every successful hygiene department. Develop strategies for communicating with patients about their oral health needs, treatment options, the mouth-body connection, and the importance of preventive care. Consider using patient education materials such as videos and interactive tools to help educate patients and engage them in their own care. Share informative videos on your social media pages and in videos that you can email (or text) to patients about various services and technology offered in your office.
Focus on practice management: Running a profitable hygiene department requires effective practice management strategies. This includes setting fees that are appropriate for the level of care provided and appropriate for your zip code, reviewing all insurance contracts, and managing your patient schedule (consider blocked scheduling) and your patient flow to maximize productivity. Track key performance indicators to ensure that your hygiene department is meeting its goals.

Conclusion

Investing in your hygiene department is crucial for the long-term success of your dental practice. Patients are more likely to return to a practice where they feel they are receiving high-quality care, and a well-run hygiene department can help attract new patients through positive word-of-mouth referrals.

Additionally, a profitable hygiene department can help offset the costs of running your dental practice and ensure its financial stability. By prioritizing clinical excellence, effective practice management, and sound business strategies, you will create a hygiene department that benefits both your patients and your practice.

P.S. Speaking of returning patients, have you run a report of patients who are overdue for a hygiene appointment? Consider inviting them back with an invitation to join your Smile Club.

Celebrity Smile Club offers your patients a free whitening pen at hygiene appointments when they keep their scheduled appointments. This patient reward system has also proven to increase your new patient numbers.

Learn more about The Club here.

Dental Teeth Whitening: DYI Kits Add Dental Profit Center

By: Debbie Seidel-Bittke, RDH, BS

February 9, 2022

It can feel like a daunting task to introduce a patient whitening system but it’s all worth it.

Teeth whitening is a billion dollar business and growing at a rapid rate so why not tap into this for your dental practice?!

Celebrity Smiles has been offering teeth whitening products to dental offices for the past 10 yrs. During the pandemic and the dental office shut-down in March 2020, we have upgraded the technology and moved away from whitening syringes to whitening pens (AKA: whitening wands).

No longer do you need to take messy impressions, pour models or make whitening trays. Patients do not need to sit in a dental chair with that “Laser” light for an hour. We’ve got you covered on this and our system will save you time as it brings in more production.

This Lifetime teeth whitening system offers dental offices marketing materials to grow their New Patient Numbers and also reduce those last minute (no good excuse to come to a dental appt) type of calls you get most days. Patients will value their dental appointments more because you offer them a no-cost whitening wand at their hygiene appointment.

It’s that WIIFM Syndrome that works to keep your patients returning for their appointments.

The Celebrity Smiles whitening products are 100% enamel-safe, have numerous patents, certifications and meet the FDA approval. We offer various percentages of Carbamide Peroxide with or without Potassium Nitrate, BioMin and Hydroxyapatite with or with out fluoride.

A question many dentists face is how to “sell” elective procedures to patients. We help you change this four-letter word into a more meaningful opportunity to “SERVE” your patients. And I tell you that “Whiter Teeth” is what over 70% of your patients want!

5 Ways to iIncrease Same-Day Services in Your Dental Practice Starting Today:

ASK. You know that saying, “Out of sight, out of mind”? It’s the same thing with aesthetic procedures. The dental hygienist and all the auxiliaries must be asking open-ended questions at each patient appointment so everyone understands what the patient wants. Ex: “What is one thing you would like to change about your smile?” Most patients respond they want whiter teeth. Easy solution to this but is your dental practice ready to respond with an easy, simple yet, cost-effective answer?
EDUCATION AND INFORMATION. Have you noticed that the more educated your patients are the easier it is to serve their dental needs? Discover what your patient values and then speak “with” them about benefits and take the conversation back to what they value.
MARKETING AND SOCIAL MEDIA. We provide our dental practices who use the Celebrity Smiles Whitening Program with marketing materials you can display around your office and on your website. With billions of people on social media all day it’s important you showcase your work and cosmetic dentistry on Facebook, Instagram and even Pinterest.
YOUR TEAM PLAYERS. So many dental office websites lack information about their key players……..the team! Your employees are your biggest asset. Help them to look their best. Make sure they have beautiful teeth and understand what a great clinician your are; doctor. They are the messengers that tell everyone about you and the great office they work in!

Every dental appointment is an opportunity for them to promote your elective services and some of these are super simple and highly profitable such as teeth whitening!.

5. Invest in Quality. Always make sure you work with quality dental companies that provide the most innovative, safe, and effective products available. We have so much information at our finger tips and it’s too easy to fall prey to bad products. Hint. Many teeth whitening products do not work and taut great results!

DYI teeth whitening products are available everywhere your patients go and yet, you are the expert on everything preventive care and dental. Make 100% certain that you are an industry leader offering exactly what your patients want.

Celebrity Smiles teeth whitening products have been the best, highest quality, with no-sensitivity, dental-grade teeth whitening available for the past ten years.

Dental offices have access to our wholesale prices (think deepest discount for highest quality ingredients) with a turn-key system that keeps your current patients returning for their scheduled appointments and helps you grow your New Patient numbers.

Get the best products and support now to make your dental practice the best place to be for both you and your patients.

What the world needs more of today are SMILES and you have a great reason to smile more knowing you have the best.

Check out how you can become a reseller of Celebrity Smiles.