Is your dental office a place your patients feel excited about?
It’s most difficult for people to love going to a dental appointment.
If we look at the most successful dental offices in the United States, we will discover they are a cross between a spa and beauty salon.
Let’s also look at one specific way that patients feel loyalty to a dental office.
Gaining patient loyalty is a sure-fire way to improve patient retention and increase patient retention in your dental office.
Here a list of the top ideas to make your practice a destination spot in your community:
- Your Marketing Strategy- What is your USP? Why do people want to come to your office and why do the patients of record continue returning to your office?
- Teeth Whitening System and Service
One of the ways we have helped dental offices grow their New Patient numbers is through free teeth whitening. Free teeth whitening included with the New Patient exam, full-mouth x-rays, and hygiene cleaning (Gum treatment is does not fall into this category).
All your patients of record should be enrolled in Lifetime Whitening which means they get a free whitening wand every 3 or 6 months (you can decide on the interval) when they do return for their routine preventive care appointment with the dental hygienist.
Free teeth whitening must be on your website and in various places throughout your office. Celebrity Smiles offers wholesale whitening kits and whitening wands with prices that make sense to give to patients who are loyal to your office.
When you use our LED Dual Light Mouthpiece and whitening wands for your Lifetime Whitening system, we provide you with marketing templates you can customize and use in your office and on your website. We have all the tools to support those last-minute calls to change dental appointments, scripts, and more templates to customize for your office.
You get a web portal of information that supports patients returning to your office and scripts to customize that help overcome the last minute calls to change dental appointments.
Professional teeth whitening services are a great place to start advertising. But if you’re not
- You know that saying, “It’s not how great people think you are that counts but it’s how you make them feel.”
- So how do you make your patients feel?
- How do people feel when they call your office?
- How do patients feel when they walk in the door of your office and
- Even more importantly, is your website. How does your website invite people to make a 1st appointment and what is on your website to motivate and inspire your current patients to visit your website?
Unless clinicians ask their patients what they want, the answer to more cosmetic services is a definite “No.”
How do you get this conversation started? It happens at every hygiene appointment and definitely at every New Patient exam.
As hygienists are reviewing health history and asking about chief complaints, they now ask the above question. Think of other ways to rephrase this open-ended question.
What are other ways you can ask the same question but in a different way?
Personally speaking, I may also ask, “If I could wave a magic wand and create the most beautiful smile imaginable, what would that look like?”
Try this for yourself and keep track of the answers you get.
Seldom does a patient tell you, “Nothing, I’m happy with my teeth!” Most will say, “I want whiter teeth.” Others will. Say, “I want straight teeth.”
Asking this open-ended question opens the door to not only more whitening services but it may lead to replacing old composites, placing veneers, crowns and possibly more Invisalign cases.
Always be sure to showcase oral hygiene products your offer, your best services, and the leading-edge technology you offer. Request more information and get started with the Celebrity Smiles whitening system and marketing available to grow your dental practice.
The best, most successful dental offices offer their patients more than bread and butter dentistry but they are the offices that deliver positive feelings stimulating positive emotions and senses of their patients. These are feelings of comfort, pleasure and even something different than most professional places they visit on a routine basis. Senses refers to the smell and the sounds in your office.
Celebrity Smiles is proud to deliver quality products and systems that help your dental practice grow.