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Dental Consulting | 5 Simple Steps to Implementing a Successful Oral Cancer Screening Protocol

By: admin

April 5, 2018

Dental Advisor

Written by: Kelly Kunkel, Director of Strategic Development at Forward Science

April is National Oral Cancer Awareness Month and we have asked Forward Science to write a guest blog and share this important message. Thank you to Forward Science and Kelly Kunkel for your contribution to our guest blog series this month.

 

  1. Educate your patients & community about oral cancer

The stereotypical demographic has changed from years past.  While the traditional risk factors (smoking, drinking, family history, etc.) still apply, the fastest growing demographic of new oral cancer cases is younger patients without any of the traditional risk factors.  Patients need to be aware and understand that everyone is at risk and should be screened annually for oral cancer.  This is our industry’s cancer and we need to educate and make a difference in our communities.  Forward Science works with each of our clients to help you spread the word and differentiate your practice.

 

 

  1. Use adjunctive screening technology

Did you know that 69% of oral cancers are found in their later stages?  Fluorescence technology for early discovery of this growing epidemic has continued to evolve and allows you to identify abnormalities such as oral cancer, pre-cancer and other abnormal lesions at an earlier stage, thus saving lives. Adjunctive devices that incorporate this proven technology have been simplified and made to be cost-efficient. With devices like OralID that allow clinicians to use the latest technology with no cost per patient, oral cancer screening has become a no-brainer.

 

  1. Make sure EVERYONE on your team is trained

Like anything else you implement into your practice, training is key.  Everyone in your practice, from front office to back, needs to be 100% comfortable talking to patients about the current statistics and why everyone needs to be screened, how the technology works, how to present the screening to the patient and do so with passion!  If you’re going to talk the talk, you need to walk

 

 

 

  1. To Charge or not to charge

Enhanced oral cancer screening is a service you provide, and it is perfectly acceptable to expect an increase in revenue in return for the service.  How to charge for enhanced oral cancer screening can vary from office to office and can increase your revenue significantly if you choose.  When you are thinking about whether “to charge or not to charge,” remember that there is no right or wrong answer. By making the simple choice to incorporate this technology into your practice, you could be making a life-changing decision for your patients.

 

 

 

 

  1. Testing

If during the screening an abnormal area is found, the typical protocol is to schedule the patient back for a follow up in approximately 2 weeks.  If the lesion is still present and continues exhibit a loss of fluorescence, we will then move to the next step of the protocol; diagnostic testing. CytID is a simple and non-invasive test that will give a diagnostic result read by a pathologist on what is happening on a cellular level.  CytID liquid based cytology is used “when you need to know more”, and is not a replacement for the standard of care biopsy. This will help you gain more information regarding the lesion, so we can have a more informed plan of action. In the common occurrence that the results come back normal, the patient’s mind will be at ease, but you as the clinician can also rest assured that you provided the best quality care.

 

Guest Blog Author

Kelly Kunkel is the Director of Strategic Development of Forward Science LLC. Forward

Science is a medical device company founded on advancing oral healthcare through early discovery (OralID), diagnostics (CytID, PathID, hpvID, phID), and treatment options (SalivaMAX & SalivaCAINE). Utilizing her 20 years of dental sales, marketing and practice management experience, Kelly continues to grow the Forward Science user base and develop strategic partnerships while revolutionizing the way dentists screen for oral cancer. You can contact Kelly at Forward Science: Email: kkunkel@forwardscience.com or Call: 480.734.3914. Website: www.ForwardScience.com

 

 

 

 

Posted in Blog, Dental, Dental Hygiene Patients, Dental Patient, Dental Services, Marketing

Dentistry: Get a Grip On Your Business and Grow Your Practice

By: admin

March 23, 2018

Date:

Fri, September 21, 2018

Presented by: Debbie Seidel-Bittke, RDH, BS, CEO of Dental Practice Solutions

Presenting Sponsor: Doug Fettig, CPA, MBA at Aldrich CPAs + Advisors LLP

6 CE Credit Hours – Breakfast, Lunch and Afternoon Snack – Lots of Fun Learning!

Location:

Embassy Suites by Hilton Portland Airport

7900 Northeast 82nd Avenue

Portland, OR 97220

Time:

Fri, September 21, 2018

9:00 AM – 4:30 PM PD

Schedule:

Breakfast & Check-In – 8:00 AM to 9:00 M

Morning Session – 9:00 AM to 12:00 PM

Lunch – 12:00 PM to 1:15 PM

Afternoon Session – 1:15 PM to 4:15 PM

Closing Remarks & Questions – 4:15 PM to 4:30 PM

Click here to register

Posted in Blog, Dental, Dental Hygiene Adjunctive Serivices, Dental Patient, Dental Services, Live Events, Marketing, Practice Management Consulting

Dental Consultant in Oregon | Converting Leads into Patients

By: admin

March 22, 2018

Marketing is an essential part of attracting new business. Strong print and internet marketing materials can help introduce your practice to potential new patients. Glowing reviews and testimonials tell people that you have a trustworthy team and offer quality care. However, even the best marketing efforts won’t contribute anything to your business if you fail to convert leads into patients. There are a variety of reasons outside of your control that might stop someone from scheduling an appointment at your practice, but it’s important to make sure you do all you can to help motivate people to seek treatment with you. Below are some tips to help your team more effectively sell the value of your service to potential new patients.

Be responsive and available. As a dental professional, you know what it’s like to be busy. Often, your patients have busy lives of their own. Make sure your team is available to take calls as they come and try to offer flexible appointment times to help people work within their limited free time.

 

Don’t be too pushy. While it’s helpful to be clear about all the treatments offered at your practice, patients are often turned off by overly “salesy” approaches. Take the time to get to know a patient and their needs, goals, and budget before trying to sell them on dental solutions. This will make them feel valued and understood, increasing the likelihood of treatment plan acceptance.

 

Offer a friendly and welcoming environment. There are a number of people who absolutely dread going to the dentist. Because of that, some potential patients may already have a negative feeling towards you and your team despite no fault of your own. Work to overcome this discomfort quickly by offering a personable and kind environment. Make sure your team greets patients by name and gets to know a bit about them. A little can go a long way.

 

Don’t lose track of people. Repetition is one of the easiest techniques for cementing something into memory. If a potential new patient contacts your office, be sure to follow up if you don’t hear from them again. You never know the reason they didn’t call back, so taking that step for them can offer a second chance to make a connection and help your practice stand out more in their mind.

 

Many dentists find it difficult to think about their practice as a business. It is likely that you chose dentistry due to a passion for service and healing, not bookkeeping or sales. Yet nearly any successful retailer will say that the only way to gain business is to give customers what they want, when they want it. Contact us for more strategies on boosting new patient numbers and patient retention!

Debbie Seidel-Bittke, RDH, BS

Debbie Seidel-Bittke, RDH, BS

 

Debbie Seidel-Bittke, RDH, BS is a dental consultant, coach, speaker and author. She is also CEO of Dental Practice Solutions. Debbie is a world-class leader in creating profitable hygiene departments. She is well-known as a former clinical assistant professor at USC in Los Angeles and a former hygiene department program director. Dentistry Today recognizes Debbie as a Leader in Dental Consulting. She can be reached at (888) 816-1511. Send an e-mail to info@dentalpracticesolutions.com or go to her website: https://dentalpracticesolutions.com

Check out the Free 3-Part Hygiene Department Training: http://www.dentalhygiene.solutions

Posted in Blog, Dental Hygiene Patients, Dental Patient, Dental Services, Practice Management Consulting, Scheduling, Treatment Planning

Clackamas Dental Consulting | SEO and Its Real ROI

By: admin

March 1, 2018

SEO has developed a bit of a bad reputation as of late. It’s true that some companies or individuals might try to cheat the system in unethical ways, putting you at risk of being blacklisted by Google. These spamming techniques include keyword stuffing, buying links, article stuffing, and more. While they might have worked to give you good results in the past, Google’s ever-learning algorithms have become much more adept at catching these tactics and punishing websites for them. However, a properly implemented SEO strategy is an invaluable part of a strong internet marketing plan. In order to understand the true value that SEO provides, you must first understand what it is and how it works.

 

What is SEO, Really?

While many individuals might be familiar with the term “SEO,” fewer know what it stands for, or how it really works. Search Engine Optimization, or SEO, is an umbrella term for a variety of strategies one might use to try and increase the ranking of a website on Google and other search engines. These techniques can include strategic keyword integration, off-site link-building, social media integration, and more. As search engines recognize an increased proliferation of your site across the web, your site will move up in rankings.

 

The Benefits of a Comprehensive Strategy

SEO is most effective as a part of a larger internet marketing strategy. In order to see a real improvement in your ranking results, it’s important to have an online presence that will get your site noticed and foster an increase in online engagement. By making sure that this engagement is all tied back to your site, you can organically boost the results. Having a site that’s SEO-optimized and kept up-to-date with the latest changes in Google’s algorithms will ensure that you’re making the most of the traffic and links to your site.

 

Why does this matter for me?

90% of individuals never venture past page one of web search results. If you’re trying to attract more people to your business, it’s important to ensure that your website ranks well for a variety of keyword combinations. Maintaining a consistent SEO strategy of keyword integration and diversified backlinks is your best bet for seeing a stable increase in your rankings on Google and other search engines. Don’t let poor rankings cause you to miss potential new business!

 

Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as whole.

Posted in Blog, Dental Hygiene Patients, Dental Patient, Dental Services, Marketing, Uncategorized

Dental Consultant Clackamas | How Expanding Your Services Can Expand Your Dental Business

By: admin

February 23, 2018

Written by: Debbie Seidel-Bittke, RDH, BS

AS YOU KNOW, patients don’t just visit their dentist for bi-annual hygiene appointments, aka: Preventive Care. There are a host of services available to promote great oral health and create beautiful smiles.


Is It Time to Expand Your Services?

Expanding the services, you offer can be a great way to improve value for your current patients and pique the interest of prospective patients as well. Have you considered expanding the services in your practice?

Here’s a few simple value-add services to consider:

April is oral cancer awareness month so offer your patients a no-cost screening using the latest technology such as the Oral ID. Does your hygienist understand how valuable sleep apnea screenings are for all patients (even children)? Another simple service your dental hygienist can offer is a TMJ exam. This is easily administered during the oral cancer screening.

 

 

Other simple, same-day, adjunctive services are: fluoride varnish and whitening services, just to name a few.

I just had my teeth whitening using a 4 minute system called Uphoria. It was created for hygienists to use after the hygiene appointment. It was a simple ultrasonic device that added a hydrogen peroxide to my teeth. It was simple, no sensitivity or awful taste in my mouth.  My teeth lighted by 3 shades in those 4 minutes.

We’re Here for You at Every Stage of Your Business

It’s never wise to bite off more than you can chew, but strategically expanding your services can yield huge dividends—for your patients and your business. If you have any questions about expanding the services your practice offers, let us know! We can guide you through all of your options and help you select the best solutions for your unique needs.

We’re grateful for our clients!

 

AUTHOR Debbie Seidel-Bittke, RDH, BS

Debbie Seidel-Bittke, RDH, BS

Debbie Seidel-Bittke, RDH, BS

Founder and CEO of Dental Practice Solutions

Debbie can’t remember life without dentistry. She has worked in the dental field as a dental assistant, hygienist, former assistant clinical professor, hygiene department program director and for eighteen years as a coach, consultant, author and speaker.

In 2000, Debbie founded Dental Practice Solutions and she has helped thousands of dental offices world-wide share the important message that oral health will help people live a longer, healthier life.

When a dental office is able to share this message with their patients they will discover patients are most likely to continue returning to their office. These are patients for life when they understand how much you care about them.

Email us or call to schedule a Profit Boosting No-Cost Training with Doctor your Hygiene Department. Email: admin@dentalpracticesolutions.com or Call to schedule a training: 949-351-8741.

Posted in Blog, Dental, Dental Hygiene Adjunctive Serivices, Dental Hygiene Patients, Dental Patient, Dental Services, Marketing, Practice Management Consulting

Dental Consultant | Sleep Apnea and the Elderly Population

By: admin

Written by: Cindy Rogers, RDH, BS

Why is it that the older we get, the less we sleep? It is well known that the elderly in general do not sleep well at night. Many stay up late, sleep in their recliner, and get up in the morning before the crack of dawn. Yet, they are tired during the day and plan social activities around their naps. As people age, they tend to have a harder time falling asleep and more trouble staying asleep. It is a misconception that sleep needs decline with age. In fact, research shows that our sleep needs remain the same during adulthood.

So then, why do people sleep less as they age? One very possible reason is that they may be suffering from Obstructive Sleep Apnea.

 

What Is Obstructive Sleep Apnea

Obstructive sleep apnea (OSA) is a chronic condition characterized by frequent episodes of upper airway collapse during sleep.

OSA is comprised of two types of events. Apnea, in which there is 100% flow limitation for at least 10 seconds. And, Hypopnea in which there is at least a 30% decrease in airflow lasting 10 seconds or greater with oxygen desaturations greater than or equal to 4%.

 

How Common is Obstructive Sleep Apnea?

According to the National Healthy Sleep Awareness Project by the American Academy of Sleep Medicine- September 2014, 40% of adults over 40 snore (approximately 87 million Americans).  18% of men and 8 % of women between 30-70 suffer from some form of OSA. Less than 10% o OSA sufferers have been diagnosed. Of those 10%, less than 25% have been successfully treated.

The risks of untreated sleep apnea include cardiovascular disease, memory loss, depression, lack of energy, sleepiness, mood changes, social implications, irritability and more. Does this sound like anyone you know?

 

Should Dentures and Partials Be Worn at Night

We have been trained to advise our patients to remove their dentures and partials at night so that the gums and tissues can rest. However, without the dentures and partials in place, there is less support for the lips and cheeks. When a person lays down without this support for his lips and cheeks, they collapse further into the mouth cavity adding to the obstruction of the airway. Perhaps we should recommend that our elderly patients wear their dentures and partials to bed and let them soak during the day.

 

Screening Signs and Symptoms of OSA

Does your patient snores?  Do they suffer from acid reflex or G.E.R.D? Do they get headaches such as migraines, cluster headaches, or dull morning headaches? Do they urinate frequently at night? Do they have enlarged tonsils? Do they suffer from excessive sleepiness and fatigue? Do they have high blood pressure? Do they have diabetes? Do they have a scalloped tongue? Do they show signs of clinching and bruxing? What is their Malampatti class?

 

OSA, High Blood Pressure, Heart Attack, and Stroke

There is a sympathetic response in the body every time an apnea or hypopnea occurs.  This causes the heart rate and blood pressure to increase.  People with OSA have hundreds of events per night, thus the body remains in a constant state of elevated blood pressure.  The body does not get sufficient oxygen, because of this it is not converting enough into nitric oxide. Without enough nitric oxide, the blood vessels narrow and the endothelial lining of the arteries break down making them more susceptible to plaque building up. Narrow arteries, with risk of blockage equal high blood pressure, heart attack and stroke.

 

OSA Diagnostics and Treatment

If you suspect a that a patient of any age may suffer from OSA, they should be referred to their physician or a sleep MD to have a sleep study done. Once diagnosed with OSA, there are several options for treatment. The standard of care and best option is still a CPAP machine. However, it only works if the patient wears it, which can be difficult for some patients.  Another great option is a sleep appliance that Dentists can provide with proper training and a written prescription from the MD.  I would also encourage Orofacial Myofunctional Therapy in conjunction with any of these options.

 

 

References

1.American Academy of Dental Sleep Medicine web site. http:/www.aadsm.org/

2.Sleep Group Solutions- Dental Sleep Medicine Seminar

3.Somnomed web site. http:www.somnomed.com/

 

Cindy Rogers, RDH, BS, is a dental consultant, coach, speaker, and author. She is office and hygiene coach with Dental Practice Solutions. Please contact Cindy for a complimentary Profit Boosting Session at no cost: cindy@dentalpracticesolutions.com or Call to schedule: 949-351-8741.

 

 

Posted in Blog, Business, Case Acceptance, Dental, Dental Hygiene Patients, Dental Patient, Dental Services, Uncategorized

Dental Consultant in Clackamas | Give your dental marketing a boost in 2018

By: admin

February 14, 2018

Guest Blog By: Mandy Fischer of LocalMed.

Was one of your New Year resolutions for 2018 to improve your marketing strategy and bring in record numbers of new patients?

If it was, but you’re not entirely sure where to begin – we have some suggestions for you! These 5 action points can help you decide where to focus your time and effort this year in order to take your marketing to the next level.

  1. Take advantage of peer-sharing groups.

If you’re looking for a sure-fire way to expand your marketing toolkit this year that requires nothing but your time and effort, check out and get involved in the groups that already exist for your benefit on social media.

There are dozens of groups and forums out there where dentists, office managers, consultants and marketing professionals are discussing best practices, what works and what doesn’t. Make it your mission to find at least one group that you can contribute and ask questions in this year!

 

2. Audit your digital presence.

Google yourself, and check out the first few pages of results. Make sure that your practice’s name, phone number, address, email address, web address and doctor’s name are all correct on every listing. If it isn’t – make a note of it, and fix it ASAP. If there’s differing information, you’re doing significant harm to your brand and likely losing potential patients.

Your digital presence is there to build trust with potential patients, and if you’re providing conflicting information, they’re just going to choose a different dentist.

 

3. Be strategically social with your patients.

Take a critical look at your social media strategy. Are your posts engaging people, or is nobody looking? Make it your mission to post relevant, fun, personable information that will make people WANT to come to your office! One of your most valuable assets is your branding – and that includes your social voice!

Post authentic photos of you and your staff having fun in the office, or happy patients (make sure to comply with HIPAA law) – and stay away from posting anything clinical that will scare away patients (i.e. a before and after of teeth whitening is fine, but a patient being prepped for implants is not!).

 

  1. Diagnose your overall brand health.

Your brand includes your visual assets, your brand voice and your customer experience. Evaluate your office’s current efforts, and come up with a specific plan for improvement.

Some questions you can ask to diagnose how you’re doing:

  • What are your reviews saying? Do you have any reviews? Are they old or negative?
  • What is your social media interaction like? Is your social brand voice unique and engaging?
  • What’syour marketing materials look like? Do you have a library of mismatched assets that could be attributed to any dental practice? Do you have a brand guide that establishes standard fonts, colors and voice?
  • What are the common complaints or comments patients have made in regards to your calls, procedures or marketing? Ask your staff. What can you do to make their experience even better!

 

  1. Close the loop on your marketing.

In addition to the tasks above, make sure you have a comprehensive marketing strategy in place. Facebook ads, direct mailers, referrals and ground marketing are all great ways of getting the word about your practice out.

But how do you convert leads into patients? If it’s by phone call only, or an “online request”, it’s time to upgrade to a better system.

Real-time online scheduling is the missing piece that closes the loop on your patient acquisition process. Enable patients to schedule an appointment with your office from wherever they find you, like your website, Google, Facebook, HealthGrades, Yelp, etc.

By giving patients the option of booking their appointment on the their own time, you can significantly increase your conversion rate on your current marketing efforts, meaning more patients in your door without needing to add any additional marketing strategies.

 

 AUTHOR: Mandy Fischer
Marketing Coordinator for Local Med

Thank you to our guest blogger this month! We had a wonderful response a few months ago when Mandy wrote for us. We appreciate LocalMed and all they do to get patients scheduled even when you are not there to answer the phone call.

Posted in Blog, Dental Hygiene Patients, Dental Patient, Dental Services, Marketing, Practice Management Consulting, Scheduling, Treatment Planning

Five ways to acquire new patients this month

By: admin

September 27, 2017

More than ever, the saying “if you’re not growing, you’re dying” is the truth in the dental industry. Building and maintaining a thriving dental practice in today’s competitive landscape is becoming increasingly difficult.

Acquiring new patients in this environment requires equal parts strategy and persistence. You’ll want to have a plan in place for both digital and traditional marketing while ensuring you’re providing a consistently exceptional customer experience.

Here are some ideas to get you on the path to acquire new patients this month.

#1 – Reviews

I know – asking for reviews can be uncomfortable. However, it’s essential for dental practices to build a foundation of good reviews. Research shows that 91% of consumers read reviews and 84% trust them as much as a personal recommendation (BrightLocal). Additionally, having 50 or more reviews can mean a 4.6% increase in conversion rate (Reevoo).

If you don’t have a system in place to generate reviews from your patients, you’re missing out on a key piece of social proof and losing patients to your dental competitors who are actively building their reputation online.

#2 – Facebook marketing

On average, Facebook sees a jaw-dropping average of 1.13 billion daily active users (Hootsuite). Of the internet users in the United States, 82% of 18-29 year-olds, 79% of 30-49 year-olds and 56% of 65+ year-olds are on facebook (Hootsuite).

Statistically, that means that your practice can reach a good chunk of potential patients directly through the social media platform. Facebook offers tons of unique demographic filters, making it simple and cost-effective to target potential new patients in your area.

Pro tip: Implement real-time, online scheduling and give patients the ability to schedule directly from your Facebook ads. LocalMed closes the loop on the patient acquisition process, giving your marketing ROI a boost.

#3 – Answer your phone

LocalMed surveyed their users asking why they chose to schedule online instead of calling the office. Of those who mentioned they had attempted to call, an astonishing 53.6% of their calls went unanswered.

… Yikes.

Bottom line: Make sure your phone is answered during office hours! Bonus points if you can prevent putting them on hold. If not, you’re losing potential patients.

#4 – Promote your patient referral program

As mentioned earlier, online reviews are incredibly important, but so is good old-fashioned word of mouth. 83% of people in 60 countries trust recommendations from their friends and family, making it the most credible form of advertisement available (Nielsen Company).

Focus on ensuring your patient’s experience is stellar from start-to-finish, then promote your (amazing!) patient referral program.

Not only do referrals increase the effectiveness of your marketing up to 54%, but happy patients’ referrals have a 37% higher retention rate compared to other acquisition channels (Deloitte). Talk about a win-win!
#5 – Implement real-time, online scheduling

It’s 2017, and your patients are texting, Facebooking and Uber-ing. Do you really think they want to call your office and spend 8.1 minutes scheduling an appointment (Accenture 2013 consumer survey)?

Absolutely not.

81% of patients would prefer to schedule their appointment online, and 59% of Millennials would switch healthcare providers for one with better online access (Decipher Research / Intuit Health).

When you sign up for real-time, online scheduling, you provide patients the convenience they’re looking for, while also closing the loop on the patient acquisition process. Potential patients can schedule an appointment instantly, wherever they find you, 24/7.

And there you have it.

Five digital and traditional marketing methods you can try out to win new patients this month and increase your competitiveness in the rapidly-evolving dental industry. Which one will you try?

Author

Mandy Fischer, Marketing Coordinator at Local Med.

Thank you to LocalMed for the guest blog this week! Should you wish for patients to have the ability to schedule appointments without a phone call to your office, LocalMed has a scheduling system you want to check out. Our clients use their widget and get a higher number of new patients scheduling from their website and much more.

Want To Know What’s New in 2018 for ADA CDT Codes?

Join us on November 30th in Los Alamitos

“How Do We Bill it and Get Reimbursed?” From Gingivitis to Peri-Implantitis

Do you have rejected claims?

  • If you have challenges with reimbursement of perio and gingivitis patients; how do you code the service when the patient doesn’t have radiogrpahic bone loss?

  • What is the most efficient process for reimbursement of crowns, implants, fixed or removable prosthetics?

  • We will also address new changes in the ADA CDT Coding coming in 2018.

If you have questions, then you must attend this very informative, Q & A Session with your dental colleagues.

We have put together a fun CE with answers to your billing and coding questions. Light dinner will be served but seating is very limited so you must pre-register. $40 for CE, Food & Drinks

2 CE’s, Food, Drinks, Fun and Lots of Learning.

Check-in and dinner: 6:00 – 6:30

Course: 6:30-8:30

Presented by:

Debbie Seidel-Bittke, RDH, BS, CEO of Dental Practice

&

JoAnn Leon, Certified Quality Assurance Procedural Auditor

Member of California Association of Dental Plans

Front Office Procedure Consultant at Dental Practice Solutions

REGISTER HERE

Website: www.https://dentalpracticesolutions.com

Posted in Blog, Dental Services

Beyond the Medical History: Questions You Must Ask.

By: admin

September 20, 2017

                               Save Lives! Review Your Patient’s Medical History

During this month of September, I want to dedicate my blogs to my mother Pauline Seidel. In 2002, my mother came in for her hygiene appointment after having her mitral valve replaced.

During my periodontal evaluation I discovered a perio/endo abscess and she later had the tooth extracted and a bridge placed. She soon after completing the dental procedure had a stroke and died from endocarditis.

I really do not know for sure if when she had the extraction, that she took her pre-med. I don’t know if the dental office asked the important questions such as:

  • Do you have any heart conditions?
  • Did you take your pre-med today?

I know that we, as clinicians, and our patients, are in a hurry most days. That’s how life is in todays face-paced world!

Updating Your Medical History Process

The medical history is something I am very passionate about because I have reason to believe that my mother may have not taken her pre-medication which is imperative when you have your mitral-valve replaced. What I observe in offices is patients are seated and the assistants go to bring in doctor. Hygienist’s feel like there is not enough time to do it all so the review of medical history and even taking patients’ blood pressure are forgotten.

  • Do you have a system in place about reviewing the patient medical history?
  • How often to do you and your team members seat a patient in the chair and ask about the patients’ medical history?
  • Do you ask more questions after the patient tells you, “No changes.” ?
  • What is your office protocol for reviewing and updating the medical dental history?

Save a Life

Besides asking, “Do you have any changes in your medical history?” – Let’s create other questions to ask our patients. We are in the business of creating longer and healthier lives; right?!

Questions to Ask

The medical history you have may not be able to answer all the important questions you need to know for example:

  • Do you have any heart problems?
  • Do you take any blood thinners?

Even patients who do have heart problems, in my experience, have forgotten (I know…!) to write this in the medical history and they have even forgotten to let the clinician know about the change(s). Take a step forward in saving a life and ask more questions beyond what your patient has written on their medical history.

Some Examples of Questions You Must Ask (Even if the patient didn’t check these in their medical history):

  • Have you had any recent surgeries?
    • Again, I have had a patient forget to update their medical change and the man forgot, probably didn’t want me to know, he  just had throat surgery (Hard to believe I know; but it’s a true story!)
  • Do you have a dry mouth?
    • Good to know when your patient takes a lot of medications.
      • It’s the number one side-effect with medications
    • Xylitol or Fluoride Varnish and 5% Fluoride Gel can prevent decay
  • Do you drive and text?
    • Oh! You haven’t heard about this question? Refer to the above section “Save a Life” because this is our business

Today’s medical history forms can provide great information such as should you text, call or email your patient?

You can discover some great information that can help keep the perfect connection going beyond  the patient in your dental chair.

Seating Your Patient

We recommend that you seat your patient and then just sit with your patient for few minutes to “connect.” Sit knee-to-knee and eye-to-eye with no patient bib. Use the next 2 minutes to connect, find something outside of dentistry to talk about. Create a human experience, not a dental experience at this point.

After you connect with that person in your chair, now ask the important questions and begin the review of their medical history.

This connection is a key secret to our clients who are highly profitable. Find out something personal or something that will make them light up and feel comfortable in the dental office (You do know most patients don’t want to be at the dentist. sad but it’s true.) Let your patients feel how much you care for them. They are more than a patient in your chair.

Conclusion

As fast as dentistry changes; so must your medical history.

Think about having online forms and accessible on a tablet or desktop in your front office. For new patients it can be an efficient and time-saving process to have your office forms online and accessible through a link you email or a place on your website.

When was the last time your updated your actual form to capture patient’s medical history?

How often does your office want a new medical history form completed?

These are important questions your entire team must know the answers to.

Make sure you have every person who seats the patient take a moment to “connect” with that person in the chair and then never forget to review the medical history before any dental treatment begins. And if you can implement a blood pressure screening annually, you will definitely hear from your patients that you have saved a life (or many for that matter!).

Together, as a team of healthcare professionals we can save many lives. That is what we are all about isn’t it?!

“Help Patients Keep teeth and Save Lives.”

Debbie Seidel-Bittke, RDH, BS

   Debbie Seidel-Bittke, RDH, BS

ABOUT DEBBIE SEIDEL-BITTKE, RDH, BS

Debbie Seidel-Bittke, RDH, BS founded Dental Practice Solutions in 2000. She is considered a Leader in Dentistry by Dentistry Today. Debbie shares how to optimize your hygiene department with offices globally. The approach to optimize your dental hygiene department is an integrative approach as the entire team learns how to drive efficiencies and profitability in the practice. Teams that have worked with the team at Dental Practice Solutions have now doubled their practice production without working harder.

For optimizing your hygiene department grab our no-cost hygiene department video training series which includes a gingivitis webinar and a gingivitis patient treatment flow chart: enter your name and email here to receive this

During the month of September you can schedule a no-cost Strategic Planning Session to optimize your profit potential in 2018. This is a value of $500. Call or email Kate to get this scheduled today: 949-351-8741 or mail.admin@dentalpracticesolutions.com

Posted in Blog, Dental, Dental Hygiene Patients, Dental Patient, Dental Services

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