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A dental practice doesn’t simply wait until it gets patients through the door. Every successful dental clinic will do everything to reach new prospects, from digital business cards for dentists to email marketing. Email marketing is a powerful way to connect with patients and have more visits through your door.
Are you looking to build on your roster of patients? There are many ways to use email marketing to create your mailing list and get more conversions. Here are x tips to get more patients with email marketing for dentists.
- Start With A Welcome Email
Some people only buy when they feel positive about a brand. This is why dentists often have a mailing list, where they connect with potential patients then welcome them warmly.
Every email you send should have a “welcome” email, preferably within 24 hours after someone signs up for your list. This email is meant for people to know you, so include your personal story, why your dental care is essential, and what you’re offering.
A welcome email can be a short and sweet email, personalized for the person. After joining the mailing list, they will receive an email with the welcome message, thanking them for their email subscription.
Include images, videos, and testimonials from patients you’ve helped. This will build trust and show that you’ve been in practice long enough to make a difference. You can also include your contact information and a “how can I help you” section to strengthen your connection further.
- Brand Your Emails
A critical element for every email marketing is the branding of the email. Most people receive a few emails a day, mostly from businesses they care about or spam marketing. Uninterested people simply delete their emails or leave them unopen. However, branding your emails can make all the difference.
For starters, make a compelling subject line that makes the email fun. You want it cute, smart, or funny, encouraging customers to open the message and read its contents. Prepare a nicely designed email design with highly-valuable content.
Don’t forget about your email signature. Always include your name and contact information, together with a clear call to action on how to connect with you. A strongly branded email can make it stand out from the rest of the crowd and help add to your roster.
- Share Do It Yourself (DIY) Oral Hygiene Tips and Tricks
The number one tip for getting more patients with email marketing for dentists includes DIY oral care tips and tricks. While most people appreciate professional dental care, they also understand tips to use independently.
You can share simple dental tips and can be quickly done at home. For example, you can include recommendations on brushing and flossing at home or using mouthwash. You can also share tips on teeth whitening and how to get rid of bad breath.
Dentists can also share tips and tricks on good nutrition, such as foods that are good for oral health. These can include fresh vegetables and fruits, which are great for your teeth and breath. Even if a patient does not intend to return immediately, this creates a stronger connection with your patients, turning losses into profits.
- Send Email Reminders
Perhaps the most common form of email marketing is email reminders. Dental practices send reminders to patients about their appointments, billing, and other reminders. This lets patients know you’re on top of things and care about their care.
Include reminders for clients to return for follow-up appointments or reminders about billing. You can also send reminders about your bill due dates and payment schedules.
If there is an appointment, trickle the reminders to a month before, two weeks before, a week before, three days before, and the day before.
You could also include reminders about hygiene, such as regular professional dental visits and dental cleanings. Regular dental visits are important in maintaining oral health and avoiding dental emergencies.
- Get People to Share Your Email with Their Friends
A great way to get more patients is to get them to share your emails with their friends. This increases your reach and expands your reach among your patients.
Include a “share” button in your email, along with text that encourages patients to share your emails with their friends. You can also include a “share” button on your website, so patients can easily share your content on social media.
Another way to get more patients with email marketing for dentists is to include referrals. Your mailing list is an ideal tool to let your patients know that you are recommending businesses or products that they have used and loved. You can include links to your recommended products or tell them more about the brands.
- Send Emails About New Products and Services
Another way to get more patients with email marketing for dentists is to send information about new products and services. For instance, you can announce regular dental cleanings, teeth whitening treatments, or new products.
You can also announce new branches or locations. This lets patients know that your practice is growing and makes it easier to visit you. You can also send information about new services and treatments, such as cosmetic bonding, veneers, or braces. You can also announce new treatments and procedures.
- Use Surveys and Polls
One great way to connect with your patients is by conducting surveys and polls. These effectively get feedback from your patients, which can improve your services and cater to your customers’ needs.
You can conduct surveys about dental care, and you can also ask your patients about their opinions. For instance, you can ask them if they’d like tips or advice on brushing and flossing or if they want suggestions for teeth whitening.
You can also conduct polls about your dental clinic. For instance, you can ask patients if they think dental care is essential, if they trust you, or recommend your dental clinic to a friend.
- Help Your Patients Understand Their Dental Costs
Dentists can get more patients with email marketing by helping people understand dental care costs. Most patients want to receive price estimates but don’t want to haggle over costs.
You can send out price estimates, or you might want to develop online pricing calculators. These are effective tools that let patients easily understand your price estimates.
You can also use email marketing to explain dental costs. For instance, you can explain how your insurance works and what your out-of-pocket expenses may be. You can also include your prices and explain how your insurance covers specific treatments.
The Bottom Line
Getting more patients with email marketing for dentists takes time. However, most email marketing practices result in a higher ROI, so it’s worth the time and effort.
Every dental practice should have a strong email marketing practice to connect with more patients. Email marketing is an effective tool to expand your reach, grow your mailing list, and attract new patients.
Thank you to our guest blogger: Kat Sarmiento for her contribution.