In June of this year, I wrote a blog about “You Matter to Me!” and talked about what happens when the dental team delivers this message to their patients.
I recently did a podcast with Dr. Howard Farran, founder of Dentaltown, and my colleague, Dr. Ann Marie Gorczyca, an orthodontist in No. Calfornia, listened to the podcast.
Dr. Gorczyca, had six points that she gleaned from listening to the podcast. She sent me a message and asked me to call her. Dr. Gorczyca obviously took copious notes when she listened to the podcast. lol
The most important point she heard on the podcast was me saying “You matter to me!”
I said this sentence in the podcast because I believe that it is one of the main reasons your patients will return indefinitely to your dental office. This is why they will say “YES” to a treatment plan when you present it and it is the reason they will want to pay for their treatment.
What Dr. Gorczyca really meant to say — her intention in telling me this main take-away — her “A-Ha” — was that “I” need to tell my clients: “You Matter To Me!”
Dr. Gorczyca, told me that she was treated like this when she first met her accountant. She explained how powerful this was to her when she met him for the first time.
She told me how this man (now her accountant for life!!) really took care of her and her husband. He went out of his way to make sure Dr. Gorczyca and her husband were well taken care of! The accountant even followed up to make sure they completed the 23 point action plan he gave them.
I want to tell you: “You Matter to Me!”
When I was practicing as a clinical dental hygienist I would tell my patients: “I will take good care of you today.”
Today, I want you to know that “I will take good care of you.”
HOW I ROLL
Last year, the least increase in production, any of our clients had from using our services, was 34% increase in Production.
This happened within three months of working on their hygiene department.
At the end of the three month period, when I announced to doctor that she had a 34% increase, she was shocked! She could not believe the numbers were that high because she said she did not feel that she worked that hard!
34% is our least increase in production ever reached when we work on the hygiene department.
Do you want to duplicate our client’ results?
I recently received this message from a client:
“I first hired Debbie to help with the set up and hiring of my 1st hygienist. I was feeling like I had no personal time and spent about twelve hours Monday through Friday (Even some weekends) working at my office.
I first hired Debbie to help with the set up and hiring of my 1st hygienist. I was feeling like I had no personal time and spent about twelve hours Monday through Friday (Even some weekends) working at my office…
Our office is doing more perio exams and feel it is so very important to communicate about total health to my patients. I knew and believed this for many years however, Debbie has been inspirational with my passion about this topic…
Working with Debbie has been very valuable and we have a relationship that continues. I am still working with her and I know anyone else who works with her will benefit greatly.
She is not only knowledgeable but a wonderful person!”
George Pamborides, DMD
Here is the place to start duplicating this increase in production and not work so hard. BTW: Most of our doctors, when we first meet, they are doing 90% of all the production! This needs to be more like 70% of the total production. Click on the picture below to stop working so hard. It costs you nothing to look and everything, if you do nothing to get out of “Status-quo!”