We know from reading the research that optimal oral health is essential for not only a beautiful smile but living a longer, healthier life!
A Common Myth
One major dental myth we need to debunk is the idea that if a person has their teeth cleaned once a year, this is enough to maintain healthy teeth and gums. This myth has caused many people to develop periodontal problems due to their thought that brushing and infrequent dental hygiene appointments are enough. This will create un-necessary expense at future dental appointments.
WOW Your Patients to Keep Them Coming Back and Create Another Profit Center
While patients are seating in the treatment room, and as you are reviewing the patient medical history, ask a few simple questions. One of the questions can be something such as: “Mrs. Jones, if there is one thing you could change about your smile, what would that be?” Wait for her to answer. This is not a yes or no answer but allow them to think of something. Most of us have at least one thing we would like to change about our smile or how we can look better! We are our own best critic!
Another question you may like to ask is “Mr. Holmes, If I could wave a magic wand and create any wish about your teeth or smile, what would you wish for?” Now that can be a powerful question, as well as get a smile from most people you ask this question!
Asking one of these two questions or developing your own simple questions about how a patient would like to change their smile, can open the door for more cosmetic procedures such as not only teeth whitening but Invisalign®, Six-Month Smiles®, Veneers, Ortho or even implants. Give it a try for the next month and keep account of the additional services that can come out of your dental hygiene appointments and of course new patient appointments!
Document, document, document! This is the motto for dentistry. Keep track of the increase in profits just asking a few simple questions to your patients about their smile, can create for your dental practice.
Tricks of the Trade
When patients ask you about tricks to keep their teeth sparkling white, what can you pull out of your bag of tricks for patients to keep their teeth white?
One trick I learned years ago to keep my teeth white was to drink coffee with a straw. This has proven to avoid coffee stains on my teeth. After drinking coffee, it can be helpful to rinse your mouth (or brush if possible) so that the coffee does not sit on the teeth and lead to future stains. The same goes for teas or dark liquids.
We Are Changing Lives
As a dental professional you and your team are changing lives. You are able to truly changes the way people feel every day about themselves every day.
Having a white smile is one of the first things people notice about appearance and you have the valuable expertise to not only change how long and healthy your patients live but also how beautiful their smile is which can affect their day to day life!
This is why men and women of all ages are now opting for teeth whitening systems to improve their smile.
Many patients today are still clueless about the wide variety of various products and this is why it is very important to educate your patients on the variety of whitening products and procedures you have available to patients in your office.
On your website, have the whitening services you offer available under your services section along with before and after photos of real patients you have treated. The same thing needs to be available for patients to see when they immediately walk in the front door of your office as well as a consultation room, should you be fortunate enough to have a private consultation room.
The Net Profit Income Shift
Imagine what will occur in your net profits when you begin to ask one simple question. What will happen when one patient each day decides to spend even $100.00 on a whitening procedure? What does that mean when you work 200 days over the next day and add just $100.00?
Now you have easily made a positive shift in many patients’ lives and you net profits!