Nothing is more stressful for a dentist or dental practice owner than discovering an unexpected hole in the schedule. Whether it’s the result of a no-show or a last-minute cancellation, that open hole in your schedule means lost revenue, an employee scrambles to fill the hole, and you have a missed opportunity to treat a patient in need. 

Debbie Seidel-Bittke, RDH, BS, founder of Dental Practice Solutions,  reminds us, “A no-show isn’t just a break-even situation—it results in a loss.” This is why it’s essential to take proactive steps to prevent these disruptions and protect your practice’s success.

Fortunately, there’s a straightforward strategy you can implement that will make a significant difference.

Reduce Cancellations Using This One Thing:

Think about this, the most significant financial setbacks in your practice often stem from cancellations of high-value appointments such as crown, bridge and implant procedures, etc. Implementing a reward system such as The Smile Club encourages patients to commit to their scheduled dental appointments. 

Human nature creates a WIIFM attitude. People want to understand what they get in return for X, Y, or Z. Not many dental patients arrive at a dental office excited to be there so let’s flip this anxiety and the stress around dental appointments into something patients look forward to!

The Smile Club is a patient reward/loyalty system that not only encourages patient commitment to show up for their dental appointments but it also identifies patients who want cosmetic dentistry. If the system is properly implemented it will grow your new patient numbers.

How The Smile Club Works

When patients enroll as a member of The Smile Club they receive their take home whitening kit and in the future get a free whitening pen at future routine dental hygiene appointments. They also receive discounts on teeth whitening products when they buy more in the future. 

Patients expect a toothbrush at dental hygiene appointments but what if you could give them a whitening pen and/or that expected toothbrush? Now you have a patient who is more likely to respect and value their dental appointments. Give people what they want!

If you begin asking your patients about their smile goals you will discover most want whiter teeth. The reason why dental offices don’t have more patients buy whitening from their office is the high cost and time in the chair. Many patients also fear tooth sensitivity.

We have you covered on all of these aspects. Why shouldn’t your patients want to buy their teeth whitening from your office?

Teeth Whitening Dental Practice Growth Potential

Teeth whitening is scheduled to be an 11 billion dollar industry by 2030 but it’s not because people are flocking to their dental office to buy their whitening products.1 This huge growth is because of AMAZON and WALMART sales since the pandemic. More people are working at home and they are on ZOOM video meetings. This makes people more focused on their appearance than ever before.

Benefits of The Smile Club

1. Reduce Cancellations

A huge benefit to this patient reward system benefit is to plug the holes in your schedule.

• Less last minute cancellations
• Good-bye to voice messages with patients canceling
• Less time spend plugging holes
• Grow New Patient Numbers 

With our website partner, Med Rank Interactive, we work to bring more new patients to your website. We understand that millions of people are searching the internet for whiter teeth so why not get them to your website?

Your website should be optimized to attract these millions of people searching the internet 24/7 for whiter teeth.

• More Cosmetic Cases

Dental offices using The Smile Club also understand the value of an annual smile evaluation. This is a simple process that happens in the first 5 minutes of the dental hygiene appointment. 

Make it simple to complete a smile evaluation annually and learn about your patients smile goals.

If you never ask, the answer is “No.”

• Increase Hygiene Department Per- Patient Production

When your dental hygienist takes a few minutes to complete a smile evaluation, they will learn that most patients want a whiter-brighter smile.

The Smile Club utilizes Celebrity Smiles teeth whitening products. Founder of Dental Practice Solutions, Debbie Seidel Bittke, created this product. Our whitening formula is FDA approved and includes all regulated certifications to provide efficacy and patient safety.

Our proprietary ingredients whiten teeth fast (in the comfort of the patients home), without tooth sensitivity and includes blue/red LED Lights. We’ve included Carbamide Peroxide with Potassium Nitrate which whitens teeth fast and without tooth sensitivity.

We included an option to use red LED Lights for post-op care. These red LED Lights soothe, heal and comfort various mouth sores and the photobiomodulation process supports post-op care after gum treatment and surgical procedures.

The Dental Practice Growth Strategy

For a more comprehensive approach to grow your dental practice without running on a treadmill or increasing your overhead, consider integrating The Smile Club into your dental practice. 

This solution, offered by Dental Practice Solutions, is designed to enhance your patients smile with more cosmetic cases scheduled. Utilizing The Smile Club patient reward system dramatically reduces cancellations. This practice growth system will grow new patient numbers. 

The Smile Club provides a much easier way to have more patients say “Yes!” to paying for and scheduling more cosmetic cases.

BOOK a quick ZOOM meeting and find out how this will grow your dental practice starting today!

Reference. 

1. Teeth Whitening Market Forecast. https://bit.ly/10BILby2026

 

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