Going Undercover in Corporate Dentistry: What I Didn't Tell You

Last week I went undercover as a patient to a corporate dental office.

I posed as a “non-dental professional” at a “corporate” or “big box” dental office. Maybe you read last week’s blog and already know about this. Here is what I didn’t tell you last week.

My experience was quite “eye opening”. This location provided an extremely positive customer experience. From the minute I walked into that office…to meeting the doctor and then even the hygiene appointment, I was treated extremely well. This is what you would call Five Star Customer Service.

And Believe Me, I came prepared to be on the defense. I came prepared with an eagles’ eye on every aspect of this visit.

They weren’t perfect, but what I saw first-hand was the basics of what I work with my clients on to build their practice: (Read last week’s blog for my one complaint)

The Customer Experience
Effective Communication (internally and externally)
Philosophy of patient care
Philosophy of care for evaluating periodontal disease

One of the many takeaways from this experience is that Corporate Dentistry has many more employee resources at their finger-tips that will keep all of their office locations running at a high level of care.

They have state of the art equipment AND they are using best practices that will enable them to continue to chip away at the very dental offices we work with…the independent dental practice.

The Corporate Dental Offices have oversight from:

CEO
CFO
COO
Accountants
Legal teams
Operations
Training Departments
Etc.….

All managing their many dental offices in many different locations at a high level.

In comparison the Independent Dental Office who have oversight from:

Dentist
Office Manager
Scheduling Coordinator
Insurance Billing

The big missing piece here for the independent practice is obvious. There is no one jn place to help provide a high level of oversight and coaching.

Let me give you an example…you may have experienced this personally:

You decide at the beginning of the year to have a New Year’s Resolution. You’re going to start going to the gym and work out to get rid of some of that extra weight (the Fat) you put on over the holidays…or maybe you just have gotten a little “soft”.

So you get a gym membership and start going to the gym…all goes okay for a week, maybe two and then…suddenly you get busy doing something else.

LIFE GETS IN THE WAY!

The next thing you know, you haven’t been to the gym in two weeks, then three weeks. Trying to do this all on your own, you basically stop all of those great intentions, and before you know it, you have totally stopped going. Bummer. Huh?

So what would happen if instead of just getting a gym membership, you also hire a personal trainer – a fitness coach? Now, you have some skin in the game.

Someone is there to help with your new exercise plan, someone to help hold you accountable, someone to let you know when you may need to “Pick-up the Pace” during your fitness routine, someone to call you if you miss a work out.

The chance of success is much greater than trying to do it on your own!

Now you actually get the results you wanted, and you are better off for it!

This is exactly what we do at Dental Practice Solutions! (Also see www.dentalhygiene.solutions )

We become your personal (Dental Practice) fitness coach. We work with you to work (out) correctly, we don’t want you to hurt yourself and we make sure you get the fastest results!

The goal is for you to work smarter, not harder and get the most efficiency out of your practice, just like a well-designed exercise plan.

Do you have a New Year’s Resolution to be your best and not work so hard? What goals do you wish to achieve next year?
What if you could have an accountability partner and someone to call you when you don’t “Show-up?”
What is someone was there to measure your success and let you know when you need to pick up the pace to achieve your goal(s)?

Please allow us to help you achieve your goals. Let us show your hygiene department and the entire team, how you can achieve your goals (BIG or small) and not work so hard.

Together we can turn your practice into the practice of your dreams!

or check out our website at www.DentalPracticeSolutions.com

Enroll in our no charge Hygiene Department Empowerment Videos and more here: ENROLL HERE