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Debbie Seidel-Bittke, RDH, BS is known as a top dental consultant by Dentistry Today.

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Dental Practice Solutions - Debbie Bittke

Forever White™ : How to Keep Patients Coming Back!

By: Debbie Seidel-Bittke, RDH, BS

January 4, 2013

I recently spoke at a dental conference and asked the audience “What is one thing that your patients want more than any other procedure?” 100% of the attendees answered in harmony “WHITER TEETH!”

You may be offering patients something they never knew they really wanted so here is how to open up the conversation.


Step One
While patients are seated in the treatment room and as you are reviewing the patient medical history, ask a few simple questions. One of the questions can be something such as: “Mrs. Jones, if there is one thing you could change about your smile, what would that be?” Wait for her to answer. This is not a yes or no answer but allow the patient to think of their own answer. It must be answer that doesn’t require a “yes” or “no” but their honest opinion about their teeth. Most of us have at least one thing we would like to change about our smile or how we can look better! We are our own best and worst critic!

Another question you may want to ask is “Mr. Holmes, If I could wave a magic wand and create any wish about your teeth or smile, what would you wish for?” Now that can be a powerful question, as well as get a smile from most people you ask this question!

Asking one of these two questions or developing your own simple questions about how a patient would like to change their smile, can open the door for more cosmetic procedures. Most will want teeth whitening, Invisalign®, Six-Month Smiles®, Veneers, Ortho or even implants. Give it a try for the next month and keep account of the additional services that can come out of your dental hygiene appointments and of course new patient appointments!

Ask a few simple questions to your patients about their smile and you will create a consistent profit stream to your dental practice.

Changing Lives One Smile at a Time
As a dental professional you and your team are changing lives. You are able to truly change the way people feel every day about themselves.

“White teeth is one of the first things people notice about a persons appearance. You have the valuable expertise to not only change how long and healthy your patients live but also how beautiful their smile is. A smile can affect their day to day life in a positive way!”

Men and women of all ages throughout the world are now opting for teeth whitening to improve their smile.

Many patients today are still clueless about the variety of various products and this is why it is very important to educate your patients on the variety of whitening products and procedures you have available to patients in your office.

Keep Them Coming Back for More
For several years, dental offices have seen a decline in New Patient numbers. I see advertisements through social living sites and Google Ads; dentists are spending thousands of dollars in advertising for new patients.

I would never say not to advertise to increase New Patient numbers, but I know there are two ways to get production numbers up as well as New Patient numbers.

If you advertise for New Patients, I suggest that you include teeth whitening in the New Patient fee. (YES! At no charge) You can easily and cost-effectively offer free whitening in your dental office and every six months when the patient returns offer them a free whitening syringe. There is a simple way to deliver this without losing money but gaining patient loyalty and also referrals from your patients. You will gain more attention with your ad if you include the whitening in the New Patient appointment.

The thought here is “give patients something they really want” and use whitening as an incentive for keeping their regularly scheduled hygiene appointments.

There are many patient loyalty programs available to dental practices but they have a hefty monthly fee to participate. Forever White™ is a Premium Patient Incentive Program that has no monthly enrollment fee for the dental practice. Forever White™ is a system for dentists to use and create other income streams.

Forever White™ is a premium patient incentive program dentists can market and brand as their own. View it as a private label program that the dentist can offer their patients, that they can’t get just anywhere. The office will be using the same quality premium whitening gel but at half the price. This means the dentist keeps their patients and more money stays in the dental practice.
It also can used to reactivate those overdue patients and helps to gain patient loyalty. A series of calls and letters are sent to the patients explaining the premium whitening program. The best part of this type of program is that whitening only costs the dentist a few dollars (Pounds, EURO) to use because of the special pricing offered to dentists worldwide.


Why Does This Concept Work Well?
One of the reasons this concept works so well is because patients feel like a VIP when they are given the special treatment. Patients will respond kindly when you give them what they want. People feel much better about themselves when they see a beautiful smile. This is what will give you a competitive edge over other dental offices down the street or even a few miles away.

This is also a fantastic tool to get a “YES!” from patients to continue with further restorative needs. The whitening is only the tip of the iceberg.
Not only do your patients have a reason to smile, they have a great reason to continue returning to your office and you will also smile when your bank account grows over your 2012 balance!

Need more information about how to order? Send us an email: support@dentalpracticesolutions.com or call us: 503-970-1122

Toll-free: 888-816-1511

Please note:

* There is no monthly membership charge. You are only charged the wholesale price for the whitening gel. We provide the materials at no additional cost to you so you can reactivate, retrain your patients why their hygiene appointment is so important and your will retain your patients for life! We coach and guide you to utilize whitening most successfully.

Our product has a 100% guarantee! If you are not satisfied send it back. We’ll return your money paid for the product. That is how confident we are you will love Forever White™!