Dental practices can begin by evaluating their current patient retention and new patient acquisition strategies and by identifying areas for improvement. From here, you will develop a patient loyalty program that aligns with your practice goals and values as well as the needs and preferences of your patient base.
Some key considerations when designing a patient loyalty program may include:
- Rewards: What rewards or incentives will be offered to patients for their loyalty and engagement with your dental practice? How will these rewards be communicated and distributed to your patients?
- Eligibility: Which patients will be eligible to participate in your patient loyalty program? Will it be open to all patients, or will certain criteria need to be met (for example: Pre-scheduling routine dental hygiene appointments, calling 24+ hours ahead to change a dental appointment, referring new patients)?
- Communication: How will the loyalty program be communicated to patients? Will it be promoted through email newsletters, social media, or in-office signage? How will patients be reminded of their rewards and encouraged to schedule appointments?
- Tracking and Reporting: How will the practice track and report on the success of the loyalty program? What metrics will be used to evaluate its effectiveness (for example: patient retention rates, referral rates, new patient and revenue growth)?
By taking these factors into account and designing a patient loyalty program that meets the needs of both the dental practice and its patients, dental practices can improve patient retention, attract new patients, and ultimately grow their dental practice.
Ask your patients this one question, “What is one thing we can do for you today that will create your most beautiful smile?”
Most patients will respond by saying, “I want whiter teeth!”
Yes, some will report that they want straight teeth, and many patients will have a variety of other answers. Start asking this question of your patients and see for yourself how your patients respond.
The worst thing that can happen is you may have more patients enroll into Invisalign, veneers and even more teeth whitening.
The latest data shows that only 17% of dental offices actively offer teeth whitening services to their patients. Why is that?
Are we too busy cleaning teeth and trying to get patients to schedule their next dental appointment?
Celebrity Smiles Club is a simple system that will not only keep your schedule full but also this patient reward system has proven to have more new patients call an office and schedule an appointment.
The Celebrity Smiles Club is similar to offering your patients a membership program similar to a COSTCO or NETFLIX membership. When patients are part of “the Club,” they know what is expected to reap their reward: free teeth whitening. Your patients enroll in the Celebrity Smiles Club and know the expectations such as pre-scheduling routine dental hygiene appointments and calling in advance when they need to change an appointment.
When they keep their dental appointments, they are rewarded at their dental hygiene appointments with a free teeth whitening pen!
Teeth whitening is a six-billion-dollar business. Why should your patients buy their teeth whitening products at AMAZON or WALMART?
Using the Celebrity Smiles Club reward system will not only gain more new patients but will keep your schedule full, and when patients enroll in your whitening program, they are less likely to call last minute to change their dental appointment.
Think of using Celebrity Smiles Club as a “Carrot.” It’s that old adage, What’s In It For Me? (WIIFM) that works very well to keep your practice highly profitable!
Schedule a quick demo and learn more about how to grow your new patient numbers, reduce cancellations and keep patients returning to your dental office using Celebrity Smiles Club teeth whitening program.
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