Clackamas Dental Consultant | Dental Practice Solutions

The Dental Hygienists Role in Boosting Case Acceptance

By: Debbie Seidel-Bittke, RDH, BS

November 14, 2023

In the world of dentistry, case acceptance is not just about presenting treatment options and persuading patients to say “yes.” It’s a multifaceted process that involves building strong relationships with patients and providing a personalized experience that resonates.

A crucial player in this dynamic is the dental hygienist. What happens during the hygiene appointment sets the stage for patients to accept care and keep returning to their dental office.

In this blog, we’ll explore how hygienists contribute to case acceptance and why building strong patient relationships is pivotal for any dental practice’s success.

Understanding the Dental Hygienist’s Role

Dental hygienists are often the unsung heroes of the dental office. While their primary responsibility is to perform routine preventive care their role extends far beyond that. A skilled and empathetic hygienist can make a world of difference in a patient’s experience, setting the stage for trust, case acceptance, and long-term patient loyalty.

Trust and Comfort: Patients often find dental appointments to be anxiety-inducing. Hygienists have the unique ability to put patients at ease. They can create a comfortable environment by explaining procedures, addressing concerns, and offering reassurance. When patients feel comfortable, they are more likely to trust the entire dental team, including the dentist, and consider recommended treatments.
Educators and Advisors: Hygienists are well-versed in oral health and hygiene. During their appointments, they can educate patients about the importance of proper dental care and hygiene practices. By offering personalized tips and advice, they not only help patients maintain good oral health but also prepare them for necessary oral care needs, making them more receptive to the dentist’s recommendations.
Early Detection and Prevention: Hygienists play a critical role in early detection of oral disease and abnormalities. Through routine visual examinations, they can identify problems in their early stages, such as gum disease or a hole in the patients tooth. When patients understand that their hygienist is actively looking out for their best interest, they are more likely to appreciate the value of preventive care and want to pay for what they need.
Building Relationships: Dental hygienists see patients regularly, which provides ample opportunities to build strong relationships. They can get to know their patients on a personal level, remember their patients preferences, and inquire about their well-being. These small acts of caring create a sense of belonging and trust that extends beyond the dental chair.

Personalized Patient Experience

One of the key elements of consultative selling in dentistry is offering a personalized patient experience. Hygienists excel at this because they (should) have undivided quality time and the patient’s undivided attention during their hygiene appointments.

Listening and Empathy: Hygienists listen to patients’ concerns and fears. They empathize with their patients discomfort and ensure that the treatment experience is as painless and stress-free as possible. When patients feel heard and valued, they are more likely to trust the entire dental team.
Tailored Recommendations: Building relationships allows dental hygienists to understand their patients’ unique needs and concerns. This insight enables them to tailor their treatment recommendations to align with the patient’s goals and preferences. When patients perceive that the treatment plan is designed specifically for them, they are more inclined to accept it.

Benefits of Focusing on Relationships

The benefits of focusing on building relationships through consultative selling are clear:

Increased Case Acceptance: When patients trust the dental team and feel that their needs are understood, they are most likely to accept the recommended and necessary dental care.
Increased Patient Satisfaction: A positive patient experience, characterized by trust, empathy, and personalization, leads to higher patient satisfaction and more referrals to friends and family.
Increased Practice Profitability: As case acceptance rates rise, so does practice profitability. Satisfied patients are more likely to return for their routine preventive care..

Bottom Line

Patients are more likely to trust your expertise when they feel heard, valued, and understood. Dental hygienists are instrumental in creating this environment of trust and empathy, which, in turn, paves the way for increased case acceptance and stronger patient relationships.

By recognizing the vital role dental hygienists play in patient care and fostering these relationships, dental practices will thrive and provide optimal care for their patients.

It’s important for patients to understand that the dental hygienist is doing more than just cleaning your teeth. Dental hygienists are setting the stage for a healthy and enduring patient-dentist relationship. We are in the business of helping our patients live a longer and healthier life!

What is your current percentage of case acceptance?
Does the hygienists set the stage for patients to accept the diagnosed treatment and even ask for cosmetic services outside of what doctor has treatment planned?

If your case acceptance is NOT 80% consider booking a no-cost call with Debbie!

Let’s get your dental practice set up for highest level of success in the next 12 months!

BOOK YOUR CALL HERE.

Dental Practice Management Consultant Takes Team from Good to Great!

By: admin

August 6, 2013

As a Dental Practice Management Consultant I see various types of dental practices.

It is the sad truth but most of the dentists who contact my office are usually at a sink or swim stage and it can be a daunting task to even pick up the phone and talk, let alone try to make a decision about hiring a dental practice management consultant.

(And this article will explain the ROI on hiring a consultant.– IF you read between the lines regarding their BIG results!)

It usually takes a dentist 3 months to make a decision to hire a new consultant and by this time the office numbers have plummeted to where doctor is not able to sleep at night.

Does this sound like you? Are you one of these dentists thinking that you must do something but you fear change or worse, you fear nothing will ever change no matter what you do!

“Insanity: doing the same thing over and over again and expecting different results.” ~ Albert Einstein

Maybe you have tried various new dental business systems or other practice management programs and nothing seems to work.

Let me put your mind at ease and begin to share a recent client of ours: (Read on and you can calculate for yourself the doctors ROI on hiring a Dental Practice Management Consultant)

In order to create consistent profitability for doctors desired outcome I needed to research and analyse their current numbers. I looked at their list of services, fees, production and collection numbers, P & L, etc., before we began to dive into the consulting process. We were able to set realistic goals after sitting down to research and strategize together.

Years ago, I learned that it is extremely important to identify the practices’ obstacles and road blocks, to reach where they want to be. Once I have the attention of doctor and the team I can place my full attention, together, with my passion, enthusiasm and keen insight, to dig into the necessary work that needs to be done. We create a step-by-step process to work smarter and not so hard. It really doesn’t not mean that working with a Dental Practice Management Consultant is stressful or creates more work. It is just the opposite. Together; doctor, the entire team and I, roll up our sleeves and dig deep into the barriers that broke down the success of the office.

Big Results

The team at “Dr. XYZ” in Portland, Oregon, has shown big improvements in less than 5 months of hygiene department coaching. When I first met with doctor she showed me the hygiene schedules. Each hygienist (2 hygienists) had at least 2 openings each day. The office has seven days of hygiene patients each week. Originally these days were not booked with patients but just sitting open.

The entire team changed many of the words that they used with their patients. The front office scheduling coordinator no longer calls and asks patients to return a confirmation call. She is confirming patients appointments about 4 days in advance of their appointment. All patients are now aked if they prefer to be contacted via email, text message or phone call.

(Some of the words they changed were “Cleaning” as well as asking patients when THEY wanted to return vs. suggesting an appointment date and time. They took control of the schedule. AND they increased the percentage of pre-scheduled hygiene patients.)

Many of the patients now request an email to confirm their appointment. The email says something like this:

“Dear Mary,

I am writing to let you know that Doctor XYZ and Holly, (Most know HOLLY is their hygienist) are looking forward to seeing you for your preventive care appointment. Dr. XYZ will review your x-rays and complete a visual exam. Holly will also complete an oral cancer screening exam using our new technology called Vizilite with can detect any early signs of oral cancer. She will also evaluate the health of your gums for inflammation, disease, check any restorations, remove plaque, calculus and stains as necessary. We look forward to seeing you on Friday August 9th at 8 am.”

In good health,

Megan Ridgley
Scheduling Coordinator at Dr. XYZ

Here are the BOTTOM LINE Results the office has received from the Dental Practice Management Consulting Process:

The office of XYZ has decreased their cancellations and open holes in the hygiene schedule, down to no more than 1 each week.
The team began role-play exercises to more effectively communicate non-surgical perio treatment. We also worked together (role-play) on overcoming many of the barriers and obstacles for patients accepting aesthetic and restorative treatment.
The original percentage of adult patients treated for periodontal disease went from 18 – 45% in the past five months.
The hygienists now have a 90% acceptance rate for using the Vizilite which has contributed to an increase in production.
The team learned how to assess and categorize patients for Caries Risk using the most recent CAMBRA protocols. (found in California Dental Journal 2011) This provided another $3,000 production to the practice without creating more patient time in the chair and didn’t increase the practice’s overhead. This is pure profit!
This increased hygiene production as well without adding more chair time or hiring more employees to work in the office.

One Team Challenge Existed

The one challenge they were still having at the end of July was keeping the hygienists on time so we were able to implement our “Down to a Science” strategy which seems to be helping with time management.

The Dental Practice Management Consulting Process

Each month I have at least one phone call with doctor to discuss the successes and challenges that may still exist. We are able to work together to create a systematic approach to solve these challenges as they occur.
Every sixty days myself or one of my team coaches is in their office for about 1 1/2 days of hands-on training, team meetings, role-playing and strategy sessions so discover solutions to any challenges.

The fact that the team has an expert there to guide them through a step-by-step process is a much easier way to create their next stage of success.
I have to add that the office administrator is great to work with and we spend a lot of time working together each week.

As of August 5, 2014 the office production numbers are at $628,000 with the hygiene department up by $65,000 and aesthetic/restorative case acceptance has increased by $110,000 this year so far.
The total production and collections is estimated to be up by approximately 30% from 2012.

More Big Team Results

The team has gained a new enthusiasm for working together. They told me that they feel like a family and have their friends (their patients) come to visit daily.

Recently, doctor had a pizza party after hours and each team member played a role in calling overdue hygiene patients. This was one more solutions we came up with through our research and strategy sessions together.

The team also receives a bonus when they achieve their new collection goals which appears to have limited team morale.

Would you like to be our next success story? There are so many options today. The one roadblock I see holding offices back is the attitude “It’s this economy that holds us back!” I want to say to you “Creaate your own economy!” People really are finding many ways to buy what they really want. Do your patients understand the wonderful menu of services you offer?

Does you team educate your patients about doctors extensive specialty courses he/she has completed?
Let your patients know about the research on oral health and it’s relationship to total health. I do believe most of your patients want to live a longer health status.

Let’s schedule a time to talk about your next level of success: support@dentalpracticesolutions.com or 888-816-1511
Maybe you want to take a test drive of what our team offers. Here is a simple and a simple step-by-step guide to get your started:
30 Day Dental Hygiene Profits Program

ABOUT DEBBIE

Are you looking to improve profits in your dental hygiene department? Debbie has an innovative and successful way to educate you and your team to create the small tweaks mentioned in this blog. Debbie has been in the trenches of the dental office over 30 years. She is a former Dental Hygiene Program Director, an assistant professor from the University of Southern California and even co-taught the practice management course for the senior dental students at USC.

Check our her services section on the website to find one that meets your needs. Consider getting your team involved in her 12 week Case Acceptance Program. You won’t need to stop your day of work at the office or pay for a consultant to travel to your office. The program is at your fingertips 24/7 indefinitely.

Debbie speaks at most of the major dental conferences in the world. She is recognized for the past 8 years as “One of Dentistry Today’s Top Consultants.”

She will also be featured on the cover of Hygiene Today in September 2013. (Published alongside Dentistry Today)

Many of her clients span from not only the United States but Brazil, Australia, India and the UK, just to mention a few.