I am sure that you have patients seated in your chair daily who carry an expensive mobile device. Maybe they have a sleeve of tattoos covering their arm(s) and many patients own a pair of Nike tennis shoes that cost over $100! These are your patients who decided to wait or worst case scenario, not schedule for their treatment or return for routine dental hygiene appointments.
My question to you is, “What can you say to your patients so they say “YES” to your care? ”
What will you say to your patients so they choose to schedule and pay for Perio Therapy over buying a new iPhone 6, expensive shoes, tattos, etc., etc?
There are 2 reasons why your patients will choose Perio Therapy (Or your other dental services) over a new iPhone, etc.
2 Reasons Why Patients Say “YES” and Decide to Return to Your Office for Routine Visists:
[bullet_block large_icon=”0.png” width=”” alignment=”center”]1. Value of Your Services
2. Benefits to Them for the Services You Offer (WIIFM)
[/bullet_block]Value of your services can be developed when you speak the same language as your patient.
Know what words resonate with each individual patient. One thing I know for sure is that the hygiene appointment is more than a “Cleaning”
Benefits are the result of patients understanding the value of the treatment you will provide for them.
For some patients a benefit means not spending a lot of money at the dental office and therefore preventive treatment can save them money.
For other patients a benefit may mean improving their diabetes and living and longer, healthier life.
One more very important reason WHY patients will say “YES” to their treatment plan and WHY they will return for routine hygiene appointments, etc., is because they trust you.
When people trust you they are most likely to sit up, listen and take action to do what is best for them.
What do you say to add value and explain benefits of treatment to your patients?
Please comment below.
Should you want to take a deeper dive into this topic I have created a Free eBook which will provide implementation tools for the entire team. This eBook provides a worksheet of words and phrases to use that add value and explain benefits to your patients. It gives you a team activity should you want to have a team meeting and get everyone to that next level of YES from your patients.
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