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- Debbie Seidel-Bittke, RDH, BS, Speaker, Author. Dental Hygiene Coach & Consultant

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What is your BIG Audacious Goal for 2018?

By: Dental Practice Solutions

January 5, 2018

It’s that time of year…again! The gym was packed tonight. I could barely find a parking spot! Even my chiropractor was running 20 minutes behind schedule. He told me this month of January is very busy with people wanting to take care of their health.

I started seeing a chiropractor in August 2017 (After someone ran into my car and then ran off! Another story, another time) and no one else was even scheduled at the same time as my appointment.

If you think this blog is a bit trite, let me explain…. The Dow Jones was at an all high record today January 4, 2018!

What does this mean for you?

It means that people are spending money.

So, what will you do differently in 2018?

What is your BIG audacious goal?

Are you thinking you are ready to retire?

Are you thinking 2017 was good enough?

If you said “yes” to the last two questions above I want to suggest you step outside your comfort zone.

Want to retire in the next five years?


I suggest you make a commitment. Call it a resolution to for example: improve your treatment planning and case acceptance skills.

Check out the numerous classes available at the dental conferences with your team and especially your hygienist, in 2018. Your hygienist should be the number one team member who gets your patients “set-up” to accept treatment before you, doctor, walk in that hygiene room, to begin your exam.

Are you satisfied with your production and collections in 2017?


My suggestion is that you run some reports such as unscheduled hygiene appointments and unscheduled treatment. These are two great areas to begin taking a look at.

It is important to look and assess now because you want to tap into the abundance occurring in our world. It is happening NOW.

Whether you want to retire this year, in five years, or in twenty-five years; today is the day to write down your BIG audacious goals.


Why an audacious goal?

I say BIG audacious goal because if you don’t step outside of your comfort zone, things will remain the same for you.

Comfort Zone. Definition: a place or situation where one feels safe or at ease and without stress.

Or put another way: “To remain the same.”

How will you accomplish your audacious goal?

Number 1: Create a new habit.

Second: You need to write down your goal and,

Third: Have the confidence that you can achieve this goal.

What is the #1 habit I have now accomplished?

I wrote it down and I also have confidence that I absolutely can achieve my BIG audacious goal.

It is one VERY simple goal. What is it????

I have started to make my bed every day.

Ok. SO, it’s day 5 in 2018, and I am telling you that I created a goal so simple that I have achieved it. The point here is that I have achieved just one goal for 2018. I took the first step.

Honestly, I have much bigger goals but you need to wait and watch what happens with Team DPS in 2018.

Your audacious goal needs to be a simple one. It needs to be something that you absolutely, without a doubt, can accomplish.

You must write this down.

I also want to suggest that you write these goals down as a team.

If you want to have your own personal goals, that is fine but if you have business goals, in order to accomplish them, you will need 100% team participation.


Now that you have decided to write down at least one goal you will accomplish in 2018 (Love my optimism? lol), I want to ask that you think about WHY you want to _____ _______________.

The reason you must get clear on this is because Doctor, if you make $100,000 more in 2018 from accomplishing your goal, your front office employee(s) still make $12/hr. (Maybe more. Maybe less) and your goal means nothing to them. Yes, I am talking about the good ‘ole WIIFM syndrome. It exists everywhere.

Your “Why” can be to spend more time with your family. In this case maybe you want to work three days and not four each week. If this is an example of your goal in 2018, I suggest that you allow your employees to also work on this goal. Let them know they can earn the same salary in three days. Let them know the WIIFM.

When you create your goal, it needs to be shared with your team. Remember, they are there to support your vision for the practice, so you must find a way to involve your entire team if you want to accomplish your dream.


Remember, I told you that you will need to write down your goal? Next is to prioritize a list of what you will need to accomplish your goal. When working with our client’s, we always work with a plan of action. Here is what goes on your plan of action besides the date that you create your plan:

  1. Identify what needs to be done to accomplish your goal(s).

For example: If you want to improve the number of New Patients who come to your office in 2018, write down your number accomplished in 2017.

  1. Write down the systems, the processes needed to achieve your audacious goal(s).
  2. Write down who needs to do what and when to accomplish your goal(s). Give deadlines.
  3. Accountability is key so have one person who will report on your progress.
  4. Look at your progress the end of each month and each quarter to readjust your “sails.”
  5. Finally, this step is to look at your goal(s) daily and do at least one task that will move you towards accomplishing your goal(s) each day.

Whatever you do, enjoy accomplishing your BIG audacious goal(s). Life is too short to be stressed every day.

Remember to do something small every day to achieve your goal. Create one habit that will get you to your goal(s) in 2018.

Debbie Seidel-Bittke, RDH, BS

Debbie Seidel-Bittke, RDH, BS


Debbie Seidel-Bittke, RDH, BS is a dental consultant, coach, speaker and author. She is also CEO of Dental Practice Solutions. Debbie is a world-class leader in creating profitable hygiene departments. She is well-known as a former clinical assistant professor at USC in Los Angeles and a former hygiene department program director. Dentistry Today recognizes Debbie as a Leader in Dental Consulting. She can be reached at (888) 816-1511. Send an e-mail to info@dentalpracticesolutions.com or go to her website: http://www.dentalpracticesolutions.com

Check out the Free 3-Part Hygiene Department Training: http://www.dentalhygiene.solutions