Welcome

to Dental Practice Solutions

Welcome to dentistry’s largest dental hygiene practice management resource center! We are the leading dental hygiene consultant/coaching business.

We will increase your TOTAL dental practice profitability without working more hours or days each year.

- Debbie Seidel-Bittke, RDH, BS, Speaker, Author. Dental Hygiene Coach & Consultant

Dentist in La Mesa

Master Your Success Game Plan: Your Team and Your Dental Coach Included

By: Debbie Seidel-Bittke, RDH, BS

April 20, 2017

For the last 14 months I have had the great pleasure to work with the team at Evolve Dental healing; the office of Dr. Rachel Hall.

Dr. Rachel Hall hired Dental Practice Solutions to create systems for her hygiene department.

We had a few hurdles in the beginning because in order to soar, it is important to have the right team players on board. It took a lot of time to find the right fit to lead the hygiene department at Evolve Dental Healing.

They say “Timing is everything” and finally one month ago a new graduate applied for the position and the rest is history!

Starting 2017, Dr. Rachel decided to “Go Big!” The downside, so “I” thought, (lol) was that her year did not begin until January 11th. Dr. Rachel took an extended holiday. One would think that it is not good to begin the year in their business a week into a new year.

But……………not Dr. Rachel! Remember, I mentioned her goal for 2017, was to “Go Big!”This is exactly what happened once the year at Evolve Dental Healing began on January 11, 2017. Doesn’t matter that the office lost about 8 days in January 2017.

Let me share with you how they have mastered their success game plan. You can learn from this situation and master your own success game plan.

Here are a few steps to include in your success game plan:

The Number 1 Fact here is: MINDSET.

Dr. Rachel put her mind in success mode.

Number 2: She created a 90 Day Success Game Plan.

Let me explain that we outlined 6 goals for the practice to achieve and not only doctor but with her team by her side they accomplished these goals in 45 days NOT 90!

Number 3. Team Work

Rachel Hall Commitments

Number 4. Collaboration

You must collaborate with colleagues, study clubs and experts. AKA: A Dental Practice Management Consultant.

Two weeks ago I spent three days with the team continuing with their success plan. On day three I not only worked with the entire team to commit to the next level but in the afternoon I had time to work hands-on with the new graduate-hygienist.

Working hands-on with Elise, the new grad hygienist, proved extremely helpful to her and the future success of the practice.

The diagram below shows you were they are as of April 1, 2017.

I just spoke to Elise and the front office team before writing this. I was told that they had to add two extra days of hygiene this month because Elise and doctor are diagnosing a lot of perio therapy. I was told that 100% of the patients in the last two weeks have accepted treatment for perio therapy.

Below is a chart showing you where they were in 2016 and where they are as of April 1, 2017.

Areas of Improvement Beginning of Consultation Process: 2016    April 1,     2017
Perio Percentage 8% 50%
Days of hygiene 4/week Added 2 days/month
Hygiene Openings 2 daily April 2017 No Openings
New Patients Average 17 Average 27
Office Production Average $93,870 Average $125,252

I feel blessed  to work with this awesome team! I feel honored to do the kind of work I get to do in fact, because I love what I do so much, it is not a J O B but such a pleasure! It’s truly a pleasure to do what I get to do! And…I never have to work a day in my life because I enjoy this so much.

Do you have a success game plan? Do You?! 

Contact our office to schedule a time to discuss your dental success game plan: mail://vanessa@dentalpracticesolutions.com or call: 949-351-8741.

Master Your Success Game Plan: Your Team and Your Dental Coach Included

By: Debbie Seidel-Bittke, RDH, BS

Rachel Hall Number 1

For the last 14 months I have had the great pleasure to work with the team at Evolve Dental healing; the office of Dr. Rachel Hall.

Dr. Rachel Hall hired Dental Practice Solutions to create systems for her hygiene department.

We had a few hurdles in the beginning because in order to soar, it is important to have the right team players on board. It took a lot of time to find the right fit to lead the hygiene department at Evolve Dental Healing.

They say “Timing is everything” and finally one month ago a new graduate applied for the position and the rest is history!

Starting 2017, Dr. Rachel decided to “Go Big!” The downside, so “I” thought, (lol) was that her year did not begin until January 11th. Dr. Rachel took an extended holiday. One would think that it is not good to begin the year in their business a week into a new year.

But……………not Dr. Rachel! Remember, I mentioned her goal for 2017, was to “Go Big!” This is exactly what happened once the year at Evolve Dental Healing began on January 11, 2017. Doesn’t matter that the office lost about 8 days in January 2017.

Let me share with you how they have mastered their success game plan. You can learn from this situation and master your own success game plan.

Here are a few steps to include in your success game plan:

The Number 1 Fact here is: MINDSET.

Dr. Rachel put her mind in success mode.

Number 2: She created a 90 Day Success Game Plan.

Let me explain that we outlined 6 goals for the practice to achieve and not only doctor but with her team by her side they accomplished these goals in 45 days NOT 90!

Number 3. Team Work

Rachel Hall Commitments

Number 4. Collaboration

You must collaborate with colleagues, study clubs and experts. AKA: A Dental Practice Management Consultant.

Two weeks ago I spent three days with the team continuing with their success plan. On day three I not only worked with the entire team to commit to the next level but in the afternoon I had time to work hands-on with the new graduate-hygienist.

Working hands-on with Elise, the new grad hygienist, proved extremely helpful to her and the future success of the practice.

The diagram below shows you were they are as of April 1, 2017.

I just spoke to Elise and the front office team before writing this. I was told that they had to add two extra days of hygiene this month because Elise and doctor are diagnosing a lot of perio therapy. I was told that 100% of the patients in the last two weeks have accepted treatment for perio therapy.

Below is a chart showing you where they were in 2016 and where they are as of April 1, 2017.

Areas of Improvement Beginning of Consultation Process: 2016    April 1,     2017
Perio Percentage 8% 50%
Days of hygiene 4/week Added 2 days/month
Hygiene Openings 2 daily April 2017 No Openings
New Patients Average 17 Average 27
Office Production Average $93,870 Average $125,252

I feel blessed  to work with this awesome team! I feel honored to do the kind of work I get to do in fact, because I love what I do so much, it is not a J O B but such a pleasure! It’s truly a pleasure to do what I get to do! And…I never have to work a day in my life because I enjoy this so much.

Do you have a success game plan? Do You?! 

Contact our office to schedule a time to discuss your dental success game plan: mail://vanessa@dentalpracticesolutions.com or call: 949-351-8741.

Debbie Seidel-Bittke, RDH, BS One of Dentistry Today's Top Consultants

Debbie Seidel-Bittke, RDH, BS One of Dentistry Today’s Top Consultants

  ABOUT DEBBIE

Debbie Seidel-Bittke, RDH, BS is a dental consultant, coach, speaker and author. She is also CEO of Dental Hygiene Solutions, powered by Dental Practice Solutions. Debbie is a world-class leader in creating profitable hygiene departments. She is well-known as a former clinical assistant professor at USC in Los Angeles and a former hygiene department program director. Dentistry Today recognizes Debbie as a Leader in Dental Consulting. She can be reached at (888) 816-1511. Send an e-mail to info@dentalpracticesolutions.com or go to her website: http://www.dentalpracticesolutions.com

Check out the Free 3-Part Hygiene Department Training: http://www.dentalhygiene.solutions

 

 

Dentists: How to Choose an SEO Company

By: Debbie Seidel-Bittke, RDH, BS

April 14, 2017

While there may be simple dental SEO factors within a website’s coding that need to be addressed, most competitive areas require ongoing monitoring to ensure no other dental website passes you up.  If SEO is priced at $300/month, they can’t create useful, engaging content.  Especially after half of your money goes to pay the sales force that cold called you in the first place.

#2 Bragging About The Size of Sales Force

A true dental SEO expert doesn’t brag about his sales force.  Rather, you should inquire about the kinds of relationships the SEO expert has with people within the dental industry or other websites they can publish on.

Dr. Seth Lookhart has dental offices in 3 countries and is widely considered an accomplished dentist.  He says “When looking for an SEO consultant, I wasn’t interested in finding the cheapest there is. It’s about ROI, and knowing that everything is running efficiently.”

More and more dental offices are interested in knowing the SEO tactics actually being used, rather than getting sucked into a sales process with fancy buzzwords.  This dentist in Apex, NC found that the key was learning the basics about SEO, in order to gain new patients for his growing practice.

The quality of your SEO expert’s writing skills, or their staff’s ability to produce remarkable content is important.  Does the writing team create stories that people care about?  Does the content consistently rank atop Google?  How does the SEO company handle satisfying searcher intent?  There are many ways to show how successful you are in SEO, but having a boiler room full of salesmen dialing-for-dollars isn’t one of them.

#3 “Secret Sauce” SEO

Transparency in SEO is a great sign.  Being able to cogently identify exactly what’s being done for your SEO is of paramount importance.

Most SEO firms who are transparent in their tactics are much more likely to have an SEO strategy that involves both higher quality content, and relevant inbound links.  While you should only work with an SEO professional you trust, nothing replaces great communication about what’s actually being done.  My general rule of thumb is this: if they can’t explain in plain english what’s being done, it probably isn’t that great.

So what SHOULD you look for?

  1. Look for an SEO expert that teaches about SEO.  Thought leadership is a great sign in a consultant or company that claims to understand Google’s algorithms.
  2. Work with an SEO expert that assesses your unique needs, before pitching a “sale.”  By doing some quick keyword research, you can find out exactly how many people are searching for dental services in your area.  Before you make the upfront investment.
  3.  A firm grasp of the dental industry.  The SEO expert should be able to provide a wide array of dental marketing ideas that help SEO, and new patient flow.  By knowing about the dental industry, SEO works much more seamlessly.  From knowing which types of websites to earn links from, to knowing the kind of dental content Google favors, you can be sure that a dental SEO expert can be superior to a general SEO company.

Justin L. Morgan, known in the dental industry as “The Dental Marketing Guy,” teaches about dental marketing on his blog and YouTube show. Justin has been featured in major media outlets such as Dental Products Report, Dentistry Today, Dentistry IQ, Dental Town, Entrepreneur, and a number of Fortune 500 company blogs. He is the creator of The Invisalinks Method, the first and only SEO course for dental professionals.

Dentists: How to Choose an SEO Company

By: Debbie Seidel-Bittke, RDH, BS

Confused about search engine optimization for your dental website?  Learn the top 3 things to avoid, and the top 3 things to look for in an SEO expert.

#1 Cold Callers with Discounted SEO Prices

Search engine optimization isn’t something you can fix on the cheap, most of the time.  

Cold Callers with Discounted SEO PricesWhile there may be simple dental SEO factors within a website’s coding that need to be addressed, most competitive areas require ongoing monitoring to ensure no other dental website passes you up.  If SEO is priced at $300/month, they can’t create useful, engaging content.  Especially after half of your money goes to pay the sales force that cold called you in the first place.

 

#2 Bragging About The Size of Sales Force

A true dental SEO expert doesn’t brag about his sales force.  Rather, you should inquire about the kinds of relationships the SEO expert has with people within the dental industry or other websites they can publish on.  

Dr. Seth Lookhart has dental offices in 3 countries and is widely considered an accomplished dentist.  He says “When looking for an SEO consultant, I wasn’t interested in finding the cheapest there is. It’s about ROI, and knowing that everything is running efficiently.”

More and more dental offices are interested in knowing the SEO tactics actually being used, rather than getting sucked into a sales process with fancy buzzwords.  This dentist in Apex, NC found that the key was learning the basics about SEO, in order to gain new patients for his growing practice.

The quality of your SEO expert’s writing skills, or their staff’s ability to produce remarkable content is important.  Does the writing team create stories that people care about?  Does the content consistently rank atop Google?  How does the SEO company handle satisfying searcher intent?  There are many ways to show how successful you are in SEO, but having a boiler room full of salesmen dialing-for-dollars isn’t one of them.

#3 “Secret Sauce” SEO

Transparency in SEO is a great sign.  Being able to cogently identify exactly what’s being done for your SEO is of paramount importance.  

Secret Sauce SEOMost SEO firms who are transparent in their tactics are much more likely to have an SEO strategy that involves both higher quality content, and relevant inbound links.  While you should only work with an SEO professional you trust, nothing replaces great communication about what’s actually being done.  My general rule of thumb is this: if they can’t explain in plain english what’s being done, it probably isn’t that great.

So what SHOULD you look for?

  1. Look for an SEO expert that teaches about SEO.  Thought leadership is a great sign in a consultant or company that claims to understand Google’s algorithms.
  2. Work with an SEO expert that assesses your unique needs, before pitching a “sale.”  By doing some quick keyword research, you can find out exactly how many people are searching for dental services in your area.  Before you make the upfront investment.
  3.  A firm grasp of the dental industry.  The SEO expert should be able to provide a wide array of dental marketing ideas that help SEO, and new patient flow.  By knowing about the dental industry, SEO works much more seamlessly.  From knowing which types of websites to earn links from, to knowing the kind of dental content Google favors, you can be sure that a dental SEO expert can be superior to a general SEO company.
Justin Morgan from The Dental Marketingguy

Justin L. Morgan – The Dental Marketing Guy

Justin L. Morgan, known in the dental industry as “The Dental Marketing Guy,” teaches about dental marketing on his blog and YouTube show. Justin has been featured in major media outlets such as Dental Products Report, Dentistry Today, Dentistry IQ, Dental Town, Entrepreneur, and a number of Fortune 500 company blogs. He is the creator of The Invisalinks Method, the first and only SEO course for dental professionals.

 

 

The Dental Hygienists’ Role in Patients’ Treatment Plan

By: Debbie Seidel-Bittke, RDH, BS

April 6, 2017

Hygienists’ Role

During the hygiene appointment, it is valuable for the hygienist to discuss what they see in the patient’s mouth.

The blog today is about a topic we are asked about often and it will support the Dental Hygienist’s role in patients’ treatment plan.

In Diagram A you will see our Time Management Formula which outlines where the hygienist should be during the hygiene appointment. This time management formula helps hygienist to find time to discuss what is seen in the patient’s.

The first part of every hygiene appointment will be the data collection. This will include not only the review of medical history but the perio exam, oral cancer exam, radiographs when necessary, a smile evaluation, visual exam, intra-oral photos.

After you collect all the important patient information you will sit the patient upright and knee-to-knee-eye-to-eye to now create a partnership with your patient to show them what you see. Now you are in the Treatment Planning phase of the hygiene patient appointment.

Please note: this time management formula is only a suggestion of time and if you have less than sixty minutes of time with your patient you will adjust the time formula so it meets your schedule. This is an example of time for the sixty minute hygiene appointment.

During this time with your patient you will show them what you see on their perio chart, radiographs and/or intra-oral photos. Let your patients be a part of what you see. Ask them to show you what they see after you show them. Say words like “bleeding, infection, large black area is tooth decay moving very close to the nerve which can cause you a toothache.”

Your patient is possibly hearing this information for the 1st time and all these words are new to their oral condition. It can feel overwhelming for your patient to hear all this information, so break it down into words you believe they will understand.

This means that you will not say words like “Periodontal Treatment” but instead you will say “Gum Treatment.” You do not want to say, “Deep Cleaning” because when a patient has gum disease (AKA: Periodontal Disease) this is not treated with a cleaning but with a special “gum treatment” or “gum therapy.” It also down-plays what is actually happening in their mouth. A periodontal patient is not going to get a cleaning.

Once the doctor enters to do the exam it is the hygienists’ role to connect them with the patient and guide them through what has occurred during the appointment.

The connection is an update your patient; a personal aspect of their life. This is rapport building. It doesn’t need to take but a minute for doctor to be reconnected with a routine patient.

With the hygienist’s guidance, when talking with doctor in front of the patient and doctor, the patient will hear the same words used to describe the patient’s oral condition.

Then when dismissing the patient, the hygienist will again explain to the front desk what was completed, what the patient needs to schedule for (if not scheduled in hygiene room) and the valuable “reason the patient will return.”

Now your patient has heard this topic of discussion, these words which describe their oral condition, at least 3 times and they are beginning to be more familiar plus have a deeper understanding of what is happening in their mouth. They are now understanding why it is important to return sooner than later.

This system is part of what we teach our clients (Our doctors and their team) which is helping to “close the back door.” This is what helps keep our client schedules full and productivity high.

  • Do you know what percentage of your treatment plans come from the hygienist showing the patient hat is happening in their mouth?
  • Do you know the specific words to use that will add a lot of value for your patients to schedule, pay and return to your office?

This is what we spend a lot of time working on with our clients.

Let us know how we can support your team and get you to that next level of success.

The Dental Hygienists’ Role in Patients’ Treatment Plan

By: Debbie Seidel-Bittke, RDH, BS

Hygienists Role in Treatment Planning

Hygienists Role in Treatment Planning

                                                                                   Video & Blog Explains Hygienists’ Role

During the hygiene appointment, it is valuable for the hygienist to discuss what they see in the patient’s mouth.

The blog today is about a topic we are asked about often and it will support the Dental Hygienist’s role in patients’ treatment plan.

Time Management Formula

Time Management Formula

In Diagram A you will see our Time Management Formula which outlines where the hygienist should be during the hygiene appointment. This time management formula helps hygienist to find time to discuss what is seen in the patient’s.

The first part of every hygiene appointment will be the data collection. This will include not only the review of medical history but the perio exam, oral cancer exam, radiographs when necessary, a smile evaluation, visual exam, intra-oral photos.

After you collect all the important patient information you will sit the patient upright and knee-to-knee-eye-to-eye to now create a partnership with your patient to show them what you see. Now you are in the Treatment Planning phase of the hygiene patient appointment.

Please note: this time management formula is only a suggestion of time and if you have less than sixty minutes of time with your patient you will adjust the time formula so it meets your schedule. This is an example of time for the sixty minute hygiene appointment.

During this time with your patient you will show them what you see on their perio chart, radiographs and/or intra-oral photos. Let your patients be a part of what you see. Ask them to show you what they see after you show them. Say words like “bleeding, infection, large black area is tooth decay moving very close to the nerve which can cause you a toothache.”

Your patient is possibly hearing this information for the 1st time and all these words are new to their oral condition. It can feel overwhelming for your patient to hear all this information, so break it down into words you believe they will understand.

This means that you will not say words like “Periodontal Treatment” but instead you will say “Gum Treatment.” You do not want to say, “Deep Cleaning” because when a patient has gum disease (AKA: Periodontal Disease) this is not treated with a cleaning but with a special “gum treatment” or “gum therapy.” It also down-plays what is actually happening in their mouth. A periodontal patient is not going to get a cleaning.

Once the doctor enters to do the exam it is the hygienists’ role to connect them with the patient and guide them through what has occurred during the appointment.

The connection is an update your patient; a personal aspect of their life. This is rapport building. It doesn’t need to take but a minute for doctor to be reconnected with a routine patient.

With the hygienist’s guidance, when talking with doctor in front of the patient and doctor, the patient will hear the same words used to describe the patient’s oral condition.

Then when dismissing the patient, the hygienist will again explain to the front desk what was completed, what the patient needs to schedule for (if not scheduled in hygiene room) and the valuable “reason the patient will return.”

Now your patient has heard this topic of discussion, these words which describe their oral condition, at least 3 times and they are beginning to be more familiar plus have a deeper understanding of what is happening in their mouth. They are now understanding why it is important to return sooner than later.

This system is part of what we teach our clients (Our doctors and their team) which is helping to “close the back door.” This is what helps keep our client schedules full and productivity high.

  • Do you know what percentage of your treatment plans come from the hygienist showing the patient hat is happening in their mouth?
  • Do you know the specific words to use that will add a lot of value for your patients to schedule, pay and return to your office?

This is what we spend a lot of time working on with our clients.

Let us know how we can support your team and get you to that next level of success.

Contact Vanessa our VP of Client Relations to discover what your true potential is for 2017. Email: mail://vanessa@dentalpracticesolutions.com or O: 949-351-8741

We also have live CE Events that may help support your team to get to the next level.

See our events page: www.events.dentalpracticesolutions.com

Debbie Seidel-Bittke, RDH, BS One of Dentistry Today's Top Consultants

Debbie Seidel-Bittke, RDH, BS One of Dentistry Today’s Top Consultants

About Debbie

Debbie Seidel-Bittke, RDH, BS is an international dental consultant, coach, speaker and author. She is also CEO of Dental Hygiene Solutions, powered by Dental Practice Solutions. Debbie is a world-class leader in creating highly profitable hygiene departments. She is a well-known former clinical assistant professor at USC in Los Angeles and a former hygiene department program director. Dentistry Today recognizes Debbie as a Leader in Dental Consulting for the past 12 yrs.  No Cost Hygiene Dept Training Video Series. Grab it here Now. REGISTER FOR TRAINING