The Halloween Candy Buy Back Will Bring New Patients to Your Dental Office
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It’s that SPOOKY time of year! Houses are decorated with scary creatures and pumpkins are everywhere!
The kids in my neighborhood go all out to dress like someone famous, scary, funny or something out of this world!
How can you get the kids to trick ‘o treat at your office?
Well, it is probably not prudent and not going to score you any points if you give out candy which we all knows causes tooth decay but what if you invited the kids by your office for a Candy Buy Back Program?
I know that the Halloween Candy Buy Back Event will bring new patients to your dental office.
Here is how it works:
Most of our clients use Solutionreach so they use one of these great email/newsletter templates. These work very well for getting the message out to your patients. They are specific for this event at Halloween.
You can also add this event information in a message and text to your patients.
This year, Halloween is on a Saturday so schedule a few hours on Monday night after Halloween or the first Saturday after Halloween to hold this event. Allow for a few hours that people can drop by. Maybe on Monday they come by from 5-8 PM or a week later on Saturday 10 AM-1 PM.
Tell your patients to dress in costume and bring their candy.
You will weight their candy. Use a bathroom scale or a postal scale if you that available.
For each pound (or kg, etc.) of candy give the kids $1.00 (Candadian, Aus Dollar, Pound, Euro, etc.).
You may want to have some special prizes. Make it fun and be creative!
Last year my clients had their patients and children come by with their candy but the children also brought their friends and those friends came with their parents.
Our clients had New Patient numbers increase from hosting this fun event! One of the doctors gave away free Whitening as a prize and this attracted a lot of people and it’s how she acquired many new patients!
I really thought it was a brilliant idea when my client took all the candy received, threw it in the trash and then bought the same number of pounds in fruits and vegetables that she threw away but the healthy foods went to a womens shelter in her community.
Want to still help a serviceman (And women) overseas? Typicall the Halloween Candy Buy-Back Program sends this candy to service men (And women) overseas and if you prefer to donate something healthy when you buy a box of toothbrushes from Tess Oral Health, they will send a box of toothbrushes to the service men (And women) overseas.
You can find out more about the toothbrush donation at this website CLICK HERE
If your office wants to officially participate in the Halloween Candy Buy Back you can CLICK HERE to register.
Have a SPOOKATCULAR OCTOBER!
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Debbie Seidel-Bittke, RDH, BS, began her career as a dental assistant and office manager and also graduated from the University of Southern California with a bachelor’s degree in dental hygiene.
She is also a former clinical assistant from the University of Southern California and co-taught the senior dental students Practice Management course until the school went to a PBL learning format.
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